Issue Date: 2016 MAY, Posted On: 5/18/2017

05182017 S&H Rugs Returns to ICFF with New Designs and a Bigger Booth
By Lisa Vincenti


Hand-knot specialist S&H Rugs introduces a new wool and silk modern abstract design (SH35330) in trending denim blue at ICFF.

New York -- S&H Rugs returns to ICFF with plenty of fresh looks for designers walking the show. In fact, to showcase its latest additions, the New Jersey-based rug maker has taken a larger booth (#2549) in a better location, said Ori Wilbush, president of S&H.

"This is our second ICFF show, it is close to where our headquarters are located, and it caters to the decorators we work with," noted Wilbush, adding that the company debuted at ICFF last year to meet with the interior designers that attend the show (read full story).

Hand-knot specialist S&H Rugs introduces a new broken Mamluk design (SH35795) crafted of wool and silk in denim blue at ICFF.

S&H brings its latest developments in fashionable colors to ICFF. For the contemporary furniture fair, introductions range from a broken pattern Mamluk design to an undyed natural wool Tabriz rug to a classic Mughal design in modern colors to hi-low modern abstract styles. 

S&H Rugs, which continues to focus strictly on hand-knotted rugs, largely produced in Nepal, has carved a niche for itself as an innovator with a strong customer service component. The company has more than 10,000 rugs in stock, including many one-of-a-kind rugs.

 S&H Rugs offers a new silk hand-knotted Arts & Crafts design (SH35806) for ICFF shoppers.

"We have been targeting more decorators and design firms and thus participating in more shows that are focused on interior design and home decor," Wilbush continued. "ICFF is focused on the modern and contemporary aspect of interior design. We feel this is a perfect fit for our modern collections and the custom side of our business. Doing the show keeps us on the map."

S&H Rugs introduces several new hi-low modern abstract designs, such as SH35771, above, and SH35763, below. which will be on display at ICFF.

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