Issue Date: 2019 APRIL, Posted On: 4/6/2019

04062019 Oriental Weavers' 2019 Collection Signals Furniture Retail Trends
By Carol Tisch

 Oriental Weavers is ahead of the furniture trend curve with eight new additions to the best-selling Andorra collection in new warm neutrals on show at IFHC G276 at High Point Market.

HIGH POINT, N.C. --  For a heads-up on furniture and decor directions in 2019, rug buyers need look no further than new designs introduced by Oriental Weavers, some rolled out at January markets and more are on show this week for the first time to High Point shoppers.

The company works well in advance with key customers in various retail channels, sometimes collaborating a year ahead with buyers, merchandisers and design teams from top chains. Already a hit, OW's new Xanadu collection, launched this winter, reflects the move to bright, clean colors. "It's a great new synthetic space-dyed collection," said Jonathan Witt, president. "It is made in Egypt -- a more value priced product."

Xanadu by Oriental Weavers brings bold, bright color palettes to life.

At the other end of the color spectrum, OW is ahead of the furniture fashion curve with a line extension to its best-selling Andorra collection: a series of eight new designs, all in neutral colorways. Spotlighting the furniture industry's subtle move away from cool gray tones to warmer neutrals, the rugs complement the latest beige palettes in upholstery fabrics -- some combining beige and gray to make the transition easier for consumers.

"Andorra continues to be our number-one-selling collection, and with our design team developed these additional patterns," said Angie Shook, director of marketing. "They are beautiful from afar, but when you get up close to them, you see highlights of colors you wouldn't expect like purple, deeper blues, teals and golds. It really shows the beauty of this collection as a whole."

A display highlighting new Andorra neutral rugs is complemented by a light-toned hand-tufted Lucent textured rug from Tommy Bahama in wool and viscose, and undyed natural wool flatweave Boucle rugs, also from Tommy Bahama.

Indeed, Andorra's exceptional weaving technology removes the boundaries and color limitations of conventional woven rugs, with multiple yarn systems combined to create a range of over 200 colors and a dense, yet soft pile for a luxurious hand and beautiful finish.

"Updated traditional has been really successful and has had the hottest growth when you look at our mix of product," Jonathan Witt explains. "And on the contemporary side, the abstracts are a huge success.  As long as the price points, constructions, and colors are right, that look has had the hottest growth.
"We have abstracts in everything from entry price point to our finest hand knots. If you put that look into a rug you will have success."

A colorful Zahra collection rug, which is hand-crafted with wool loop, is featured on the wall of this OW vignette, and complemented with patterned rugs from the Bohemian collection plus solid non-solid Atlas designs.

Oriental Weavers also addresses the need for handmade rugs by better stores wanting to differentiate from e-commerce retailers. "We do nice hand-crafted handmade business, whether it is hand tufted or hand knotted. Obviously it is much smaller piece of the pie than it used to be but it's something that we are still committed to and there are the customers out there -- consumers and retailers -- that area still looking for the higher-end rugs to go with the furniture they have in their stores. There is a price point where people want to touch and feel the rugs." Witt says.
Oriental Weavers'  new handmade Alfresco collection reworks classic motifs in muted modern color combinations in 100 percent wool. Shown, Alfresco 28401

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