BEACON KC DEVELOPS VISUALIZATION PROJECTION SYSTEM FOR AREA RUGS
COMBINES IN STORE & ONLINE EXPERIENCE
Customers at Beacon KC 's showroom can sit on a sofa and see new and antique area rugs against a wood floor via a proprietary augmented reality projection system
KANSAS CITY, Mo. -- Beacon KC, a division of Eckard's Home Improvement, recently unveiled an innovative new technology which allows customers to visualize area rugs in detail with a proprietary augmented reality projection system.
Originally conceived by Beacon KC owner Steve Eckard, the visualization and projection system was designed to offer a cutting-edge, interactive shopping experience without compromising customer service.
Unveiled at its Kansas City showroom, the Beacon KC-exclusive system uses a tablet and a ceiling-mounted projector to display high-resolution, color-corrected images of thousands of different area rugs on a nine-foot by 13-foot simulated wood background, allowing customers to see the rugs in augmented reality and to make more informed purchases for their home.
The new visualization system allows consumers to begin the shopping process online at home, and then view their choices instore via the visualization projection system.
"The current area rug buying process is limited by what a retailer can carry in the store," said Beacon KC store manager and style consultant Virginia Decker. "This new system simplifies, streamlines and expedites the area rug shopping process."
The process can begin at home, as the showroom tool ties to a web browser that offers customers the opportunity to indicate their favorite rugs and either make an appointment or drop-in the Kansas City store to see projections of their top choices.
"We wanted to combine the convenience and versatility of online shopping with the personal attention and customer service of in-store shopping experience," explained Alex Eckard, Beacon KC co-founder and strategist.
Incorporating a wide range of dimensions and price points, the projection system can showcase area rugs in a variety of materials. Customers can see one-of-a-kind, antique, silk, wool and hand-knotted rugs from top antique Persian rug dealers, including Kansas City-based Aladdin Oriental Rug Company.
"Our new visualization system has been very well received so far," Eckard said. "It's accessible, easy to use and more convenient for today's customers."
Beacon KC plans to further enhance the visualization system by adding broadloom, hardwood and tile flooring projections as well. Area rugs will also be able to be projected on a variety of virtual hardwood flooring and polished concrete surfaces.
Currently only available in Beacon KC's northwest Missouri showroom, the technology is expected to be implemented at the company's Eckard's Home Improvement store in Savannah, Georgia, in the coming months. The system is also available to other retailers interested in utilizing this technology.
"Although we designed this projection system for Beacon KC and our family business, we see the potential impact this system can have on the flooring industry," Eckard said. "We are happy to work with other retailers to make this technology available to their customers as well."