|JAIPUR LIVING DEBUTS 7 NEW AREA RUG COLLECTIONS, PLUS 44 NEW DESIGNS, AND ATLANTA EVENTS
Jaipur Living adds to its popular Polaris collection of indoor outdoor rugs featuring Turkish inspired motifs. Shown, POL06
ACWORTH, Ga. -- Jaipur Living continues to selectively grow its product assortment adding seven new area rug collections and 44 fresh designs to existing collections -- a strategy that has had positive results on the company's bottom line.
In addition, the company announces its Atlanta market events, which include a 1-credit CEU credit course called Rugs 101 with Jaipur Living's Mallory Appleton & Lumi Hoeye hosted at the company's AmericasMart showroom 12-F9 on Thursday, July 12 from 10 a.m.-11 a.m. (register here); and Jaipur Living's Henna Happenings, also on Thursday from 1 p.m.-4 p.m., where guest can enjoy cocktails and receive a temporary henna tattoo (RSVP here).
"We've seen a significant uptick in our business in the first quarter. New introductions have done really well for us," said Jaipur's Sasha Wallace. "We've focused on bringing the hallmarks of the Jaipur Living brand -- high design and quality -- into a variety of constructions. People really appreciate that. We don't churn through designs, we are very careful and specific about what we introduce, and that has resulted in an increase in sales, because we are putting together a highly-curated assortment of product for our customers."
The new collections debuting this summer include Belize, Aristotle, Caicos, Intermix, Naturals Bermuda and Revolve. Within the existing ranges being expanded, many summer shoppers will see recent introductions for the first time.
"We're very pleased with the new additions to our Polaris collection -- capturing the beauty of antique Turkish rugs," said Jaipur's Sasha Wallace. "Subtle patterns and amped up colors combined with a vintage-look zero pile have made this indoor performance rug an instant favorite!"
Jaipur Living debuts the coastal, global styles of Naturals Bermuda to its summer lineup.
"Also, our new Naturals Bermuda collection is both subtle and intricate. It features a gorgeous checkered weave in a sophisticated color palette in a jute and cotton construction. Coastal and global vibrations abound."
Summer shoppers can expect Jaipur to hit a variety of fashionable trends, including intricate motifs inspired by everything from natural patterns seen in the desert to the Japanese philosophy behind beautiful imperfections. Along with popular shades of blue and gray, Jaipur Living's summer program will also focus on tribal vibes, updated traditional rugs and blown out medallions.
What's more, during Atlanta Jaipur Living offers a summer promotion that offers 10 percent off of accessories (pillows, poufs and throws).
Featured below are some of the area rug highlights on display this summer:
Bermuda, a new for summer collection from Jaipur Living, features a checkered weave of jute and cotton. Subtle variations in the pattern and color selection make the Lindo rug, shown, a versatile selection. The neutral and blue colorway seen here combines for a more coastal look, but the relaxed vibe fits the global motif trend giving it an organic, adaptable feel.
"Artistically distressed and delicately designed -- our new Rize collection is available in delicious blacks, grays, silvers and ivory," Wallace noted. "It's a timeless, wool hand-knot to cherish and love and hand down for generations." The Rize collection by Jaipur Living features a dynamic geometric pattern with artistic distressing. Zaid's gray and black color motif (pictured above) make this durable accent rug an easy choice for the modern home.
The beauty of a timeless Serapi medallion combined with a light-weight polypropylene construction makes this Polaris collection design from Jaipur Living a durable yet statement-making addition to dining rooms, patios, and kitchens. The Isolde rug, featured here, captures the feel of a traditional antique Turkish rug reimagined in dark blue and black for both indoor and outdoor.
VILLABE BY ARTIMIS
Traditional patterns, rich colors and intricate details create another globally inspired piece in Jaipur Living's Artimis collection. This collection is centered on fusion, and combines a bold geometric medallion with an incredibly soft hand. The red, blue, and golden tones are sure to be the focal point in chic living room or dining spaces. Artimis is made from wool.
The upbeat colors in the Liberty collection by Jaipur Living show off the dynamic hand-knotting as seen here in the Elle rug. Pops of blue, orange and yellow form together with ivory wool to create a transitional ikat motif. The flexibility of the Liberty collection makes it an on-trend choice for both traditional and globally-inclined homes.
SCRIBE BY POLLOCK X JAIPUR LIVING
The Scribe collection by textile maven Pollock, introduced at High Point, is a luxurious take on the organic patterns created by the dry and cracked earth of the desert. Abstract, modern and unique, the Scribe rug uses light brown and ivory to create a lively symmetrical lattice design. Scribe is hand-knotted from wool, viscose and cotton.
WABI SABI BY ZOE BIOS CREATIVE X JAIPUR LIVING
This Tibetan wool handknot was co-created by Jaipur Living and art collective Zoe Bios Creative. This Wabi Sabi capsule collection, introduced during High Point Market in April, features bold textures and unique color combinations, like the slate gray and gold seen here in the Gavaughn rug. The painterly element of the collection is inspired by the Japanese philosophy of seeing the extraordinary in imperfection.
CHIKOKO BY NIKKI CHU
Chikoko by Nikki Chu is a pet- and kid-friendly indoor-outdoor rug made from durable polypropylene. The Mira flatweave, shown, is perfect for globally-inspired spaces. It features a diamond pattern in a blocked border. The black and natural colorway make this weather-resistant piece a fashionable staple.
For the ultimate in versatile design, Jaipur Living's Sono collection is sure to become an instant hit for market-goers. The Ozark rug is hand knotted from wool and cotton for a luxurious, soft feel. Sono's modern interpretation of tribal design combines statement-making pieces with neutral hues like mulch and fog, seen here.
PROJECT ERROR BY KAVI
Project Error, made from wool and viscose, is inspired by the natural beauty found in what initially appears to be a mistake. The Paratem 2 rug features a vibrant, unique pattern in red with a gray background. The award-winning collection is made by artisans living in a remote village in India.
The transitional Westerly collection features a relaxed look and the new Glencoe area rug, seen here, brings together dark denim and cream in a textured diamond design for a grounded effect. Westerly is hand-loomed of jute and cotton.