JAIPUR LIVING ROLLS OUT 125 NEW RUGS FOR WINTER 2020 WITH FOCUS ON FASHION AND PERFORMANCE
Jaipur Living targets the performance category for winter 2020 with nearly 50 new on-point indoor-outdoor designs like the new Monteclaire series of sisal Art Deco styles. Shown, MOC07
ACWORTH, Ga. -- Jaipur Living is introducing more than 125 rugs in 16 new and 21 existing lines for Winter 2020 -- with a focus on fashion in performance and power-loomed rugs.
The new debuts, which also include hand-knots, address some of the season's most popular trends: high texture, natural fibers, desert tones, performance designs and hand-crafted custom rugs.
Among the standouts are almost 50 new easy-care, indoor-outdoor rugs, including the new printed Kindred performance collection and add-ons to Chateau and Villa; more than 30 debuting power-loomed styles with fresh looks for the popular Boheme printed collection; plus a range of new, noticeably softer-feel designs featuring a hint of desert color from new naturals like Sequoia and Mosaic; and finally, 45 new pillows and poufs from the practical performance Groove by Nikki Chu to Emerson's sensuous velvet.
Jaipur Living adds Tattvam by Kavi Misana, a hand-knotted high-low abstract design, TVM03
In the hand-knot category, Jaipur Living rolls out Tattvam by Kavi Misana. Featuring an opulent high-low texture in an abstract style, the design is crafted in a luxe viscose and wool blend. Also new for shoppers is the artisan, heirloom quality Rize Nakoda, crafted of wool, and featuring an abstracted gray and white tribal pattern.
Jaipur Living adds to its award-winning Rize collection with the tribal inspired Nakoda design (RIZ08)
ADDITIONS TO NATURALS
Jaipur Living focuses on natural designs with its new Mosaic collection. Shown, Saanvi MOS01
For buyers and designers looking for natural looks, Jaipur Living adds several new collections and grows its popular Naturals Tobago with Ponce.The Ponce area rug showcases a diamond trellis design in brown jute braid. The debuting Mosaic collection is hand-woven of 100 percent natural and sustainable jute.
Monterey debuts and features a sturdy weave in an eco-friendly 100 percent jute construction; and introduces the all jute hand-woven Sequoia collection of coastal inspired looks. Finally, Somerset, with its global styling and a special border technique which combines with a blend of rayon and jute, adds an unexpected twist to the category.
For shoppers looking for natural designs, Jaipur Living adds the Somerset collection, made of rayon and jute. Shown SOM01
PERFORMANCE ROLL OUTS
Jaipur Living introduces the new indoor-outdoor Chateau collection of updated traditional styles. Shown, CHT03
For winter 2020, Jaipur Living invests heavily in the performance category with almost 50 new area rugs designed for use both indoors and out. Among the latest collections are Castillo featuring hand-woven textural designs made of 100 percent PET yarn. The Chateau collection updates traditional designs; the Fresno collection, made of easy-care polypropylene, includes geometric, chevron and tribal patterns.
Also making a show for the first time is Villa, a super-soft performance assortment made of 100 percent PET yarn and offering a texture-rich weave and natural fringe. Adding fresh SKUs is the classic sisal Monteclaire range of Art Deco-influenced motifs.
Finally, Jaipur Living's successful Nikki Chu licensed program adds a new performance series, Rhythmik, which includes trellis, chain and tiles motifs alongside tribal patterns.
Jaipur Living grows its successful Nikki Chu program with the performance Rhythmik collection. Shown, RHN02
Jaipur Living grows its power-loomed printed assortment with Kindred collection. Shown, KND02
Among the massive 30 rug roll outs in the power-loomed category are the new printed Kindred collection of updated classic blue and red oriental patterns, and an expansion of Jaipur Living's successful Boheme collection of digitally printed Old World motifs.
Jaipur Living expands its digitally printed Boheme collection of vintage-styled motifs. Shown BOH13