Issue Date: 2020 JANUARY, Posted On: 1/5/2020

01062020 Couristan Sets Bar High For 2020, Expects Increases In Rugs & Broadloom
By Lisa Vincenti

A pioneer in indoor-outdoor rugs and broadloom, Couristan names the Monaco collection's Coastal Floral flatweave as one of 2019 its top sellers and expects the category to continue to grow in 2020.

LAS VEGAS -- Heading to winter markets in Las Vegas at both World Market Center and Surfaces, Couristan anticipates 2020 will be a strong year, building on growth experienced in both its area rug and broadloom divisions during 2019.

"Our expectations are high for 2020, as we continue to develop products for each of our distribution channels," said Larry Mahurter, vice president of marketing and advertising. "We are learning quickly that products have become more distribution classified than ever before and we are working with our channels to develop products that will thrive in today's market."

The Fort Lee, New Jersey-based company's top top-selling area rugs continue to be its outdoor products. At the same time, "medium-priced collections of poly and wool, such as our Easton, continue to thrive," Mahurter said. 


In addition, the company's broadloom division continues to report sales increases as well, with some 120 new introductions in the category during 2018 and 2019, and more releases expected during Surfaces 2020 in Las Vegas.

"Broadloom is a significant part of our business as we are recognized as a luxury product, and our custom rug capabilities have enhanced our sales growth within this category. Surfaces set the tone for the entire year for us in this category and we have concentrated on delivering products that are innovative in terms of construction and texture."



Among the area rugs that were favorites with Couristan shoppers during 2019 in the company's power-loomed mid-range/promotional category are:

Easton Collection

Couristan's top-selling Easton range is made of heat-set Courtron polypropylene. Shown, 7964/4488 Vive dusk

A face-to-face Wilton woven collection, Easton is machine-made of 100 percent heat-set Courtron polypropylene. Designs are created using a multi point and loom-carved technique and features a soft, luxurious finish in excess of a million points of yarn per square meter.

Calinda Collection

Couristan's Calinda collection's Montebello (5176/0747) design in gold, silver and ivory was a favorite in 2019.

Crafted of a unique blend of 50 percent heat-set Courtron polypropylene and 50 percent polyester, the Calinda collection features a high-low appearance in a face-to-face Wilton weave.

Monaco Collection

Couristan's indoor-outdoor Monaco Coastal Floral (2216/3100) was a hit for buyers looking for indoor-outdoor rugs.

Couristan's Monaco collection is made of 100 percent fiber-enhanced Courtron polypropylene and features a structured flat-woven construction suitable for indoor/outdoor use. Rugs are UV stabilized, water, mold and mildew resistant.

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