03052019 Obeetee Announces New Collections Launching at NY Home Fashions Market
OBEETEE ANNOUNCES NEW COLLECTIONS LAUNCHING AT NY HOME FASHIONS MARKET
The Amira collection, one of Obeetee's most popular hand-knotted lines, is offered at the company's entry price point. Shown, the Aizaa design.
NEW YORK --Obeetee, India's largest luxury carpet maker,announces the introduction of new collections premiering at New York Market Week, March 18-23, 2019.
The new releases, under the direction of Obeetee's creative director Anu Gupta, include numerous hand-knotted, hand-tufted and flatweave rug collections. In addition, Obeetee plans to continue its expansion into home decor with the introduction of colorful cushion collections.
Of the new collections, Obeetee designer Molly Gorlick said, "We were eager to play with color this season since interior trends have dramatically shifted into color play and pop accents. Additionally, we wanted to play with texture, exploring vintage finishes and pile variations."
Obeetee anticipates some changes in the Spring 2019 market due in part to the increase of smaller, direct-to-consumer brands. Patricia Ben-Zvi, president of Obeetee Inc. (Obeetee North America), said, "Boutique Internet home concepts are gaining traction quite quickly. Their customers are looking for something that feels well-designed and honest while simultaneously durable and price-conscious."
Ben-Zvi expects that retailers will be shopping for styles that feel natural, organic and worldly with a modern twist. Citing the influence of our global society, Ben-Zvi said, "People are looking for worldly inspired styles in modern colors, something that doesn't necessarily feel unfamiliar, but does feel new."
Obeetee's New York City showroom is located at 137 West 25 St., 12 floor.