Issue Date: 2018 JULY, Posted On: 7/23/2018

07232018 20-Plus Rug Companies Reveal Atlanta Summer 2018 Market Hits
By Jessica Harlan

ATLANTA -- As area rug companies continue to diversify into new constructions and categories, they're commanding more real estate in stores and on e-commerce sites, and vying for more and more of buyers' time at trade show presentations. 

RugNews.com cut to the chase at last week's Atlanta International Area Rug Market, and polled execs from every rug floor in AmericasMart to compile this summer 2018 market hit list - and shopping guide for the upcoming fall/winter retail selling season.  

From bold pops of color in otherwise subdued palettes, to next-gen indoor-outdoor rugs, and continued innovation in machine-made rugs, we present highlights from the collections and designs that registered with buyers shopping the show. Keep in mind that exhibitors were asked to pick only one collection, and most were hard-pressed to choose from among their many noteworthy introductions.  

Here's a roundup of displays and products that scored with Atlanta market shoppers:


The two-million point machine-woven Venice collection by Amer was a winner at Amer's new AmericasMart showroom.

The company's Venice rug fooled more than one of the largest buyer's in America veteran buyer: "They think it's hand-knotted, but it's machine-made," said Joe Barkley, vice president of sales and marketing. It's not surprising that even rug experts are mistaken; the acrylic/viscose rug features a two-million point construction and a high-low effect, and has a hand-applied fringe. It's also washed with silicone, which gives it a luster. The collection, among several others that were introduced in the summer, debuted with four designs (read more), but Barkley noted the company intends to grow the range aggressively in the next few months. 

Capel's customers gave a thumbs-up to the texture and macrame-style fringe of the Dara collection.

Dara is an Atlanta market debut collection that Capel is anticipating to be a success with Las Vegas shoppers as well. It's hand-woven in India, and includes three designs, each with its own colorway: flint, smoke and natural. With a chunky popcorn-style knotted texture, the rugs have a unique fringe, which has a macramé-knotted detail along the edges of the rugs. 

The artistry of licensing partner Erinn V created buzz at Creative Touch with the addition of a new orange and blue colorway. 

Launched earlier in 2018, the new modernist Erinn V collection by Creative Touch rolled out new colorways that were a magnet for shoppers on AmericasMart's new Commercial Design floor in Building 1. Created in collaboration with L.A. designer Erinn Valencich, the collection received a strong response in Atlanta, as did designs from artist Carol Benson Cobb, a best-selling line since its premiere last year. 


An abstract ikat design called Fresca Spice lured buyers shopping the Dalyn showroom in Atlanta.

Fresca by Dalyn is a collection of 18 rugs machine-woven of 100 percent polypropylene that proved a hit among summer market-goers. With a twisted heat-set construction, the designs include swirly abstracts and transitional patterns, all done in neutrals with accents of trending colors, particularly spicy hues like paprika.


Textural wool stripes in HRI's new Nature collection get a touch of glamour with viscose highlights. 

Buyers were impressed with Nature in the HRI showroom. From India, the hand-knotted collection is crafted in wool, with a touch of viscose for highlights. The rugs feature an organic striated effect with mostly neutral colors, including blues and grays, and a ribbed texture. They're priced at around $1,199 for a 6x9. 


Jaipur Living's popular Polaris collection of indoor-outdoor rugs got new summer additions, including Tov (POL10) and the yellow and gray Giralda (POL08). 

A new option for indoor-outdoor settings, the Polaris collection from Jaipur Living features blown-out medallions, tribal looks and transitional motifs in an earthy palette: think warm neutrals, reds, yellows and browns. Featured in a dramatic showroom display in Atlanta, the rugs are machine-made of lightweight polypropylene in a low pile that even the most discerning buyers and designers found difficult to distinguish from handmade lines (read more).  
Jaipur Living adds Giralda in yellow and gray to the popular Polaris indoor-outdoor range. 


A go-to source for on trend hand-knotted rugs, Kalaty extends its most popular looks to Modena, its first machine-made indoor-outdoor collection.  

As part of its foray into machine-made constructions with three premiering collections at the Atlanta International Area Rug Market, Kalaty debuted Modena, its first offering in the rapidly expanding indoor-outdoor arena. Modena has decidedly indoor looks, though, and includes refined abstract erased patterns and complex, distressed traditional Oriental designs that were a hit with Atlanta buyers for their combination of artistic color and pattern with all-weather performance (read more).


Intricate detailing, on-point colors and graphic patterns contributed to strong buyer response to Kaleen's new Alzada collection. 

A hit from Kaleen was the premiering Alzada collection. The hand-spun wool rugs are hand-tufted at Kaleen's India facilities, and then actually carved by hand with shears. "This allows the craftsman to be more accurate with what they're doing," explained Blake Dennard, senior vice president, who also noted the company continues to grow its range of tufted products (read more). It also gives the hand detailing found in high-priced hand-knotted rugs. Among Alzada's patterns are geometric designs executed in popular grays and blues. The rugs retail for $499. 


With colors conjuring stained glass windows, the Meraki design on the floor of  Karastan's Atlanta showroom's was a big hit in Atlanta. 

Purple was Pantone's color of the year, and one of the best examples of its use in area rugs is in Karastan's Meraki pattern. The rug features a warmer version of the hue along the border of the rug as well as incorporated into a transitional medallion design along with equally bright tones of pink, teal and citron. "We've taken traditional designs and flipped them on their axis," said Erica Banks, product manager. Meraki is woven from the company's proprietary Everstrand fiber. 


Soft and supple, the Sunset Beach collection by Hang Ten was an Atlanta hit for KAS Rugs.
Hang Ten from KAS is a fun take on indoor/outdoor rugs with genuine California coastal flair. In the debut grouping of three collections is Sunset Beach. This line is flat-woven of neutral-colored jute and colorful sari fabric in a super-flexible, blanket-like construction. In fact, it's supple enough to function not only as a floor covering but as a "ground-cover" to take to the beach or to spread on the lawn for a picnic (read more).


Buyers gravitated to the coastal look of the ocean-toned Tranquility rug from Linon. 
Look for Tranquility to take off this summer. Made of polyester with microfiber for softness, it is hand-tufted in China with a cut and loop technique to create texture in the organically patterned design. With the stripes in ocean-like shades of blue, it's not surprising that Steve Mazarakis, vice president, said the rug is geared to Linon's Florida customers. 


The new Illusions novelty mats were a hit with gift buyers and rug retailers at Trans-Ocean's new AmericasMart space in Building 3. 

Always a leader in novelty items, Trans-Ocean does not disappoint with its latest offering: Illusions. This collection of felted mats replicates the success of the company's Lamontage mats, but has a TPR backing of recycled rubber. The mats are machine-washable, UV stabilized, and waterproof (read more).


Buyers said Loloi's power-loomed Sienne collection rivaled hand-knotted rugs.

There's always plenty to see in the Loloi showroom, but one attention-getter was Sienne, a power-loomed viscose and acrylic range. "To me, this is a groundbreaking construction," said Austin Craley, vice president of sales. Crafted to mimic rugs with a very high knot count, the rugs have a luxurious density and a remarkable attention to detail within the patterns. "It gives a high-end, sophisticated look."  There are seven patterns in the collection, retailing at $1,199 for a 5x8
(read more).


LR Resources hit the right note with retailers with the Bleached Naturals collection in coastal colors.
Bleached Naturals from LR Resources made its Atlanta debut. The range is a hand loom-woven construction made of bleached jute with colored cotton chenille interwoven. The coastal colors of sand and blue resonated with buyers, as did one version made with threads of polyester, to lend it a sparkly effect (read more).


Retailers gravitated to the spice tones and abstract design with high low texture of Momeni's Cannes collection.  

Reza Momeni reported that the company's Cannes collection drew interest in the showroom. The rugs are machine-made of 100 percent Tencel, with a very dense construction and a high-low effect that's highlighted in this abstract mosaic design. Momeni said the company developed Cannes ($499 in 5x8) as a step up product geared toward brick and mortar retailers. 


Nourison hit the right price point, Boho colors and designs for e-commerce shoppers with the debuting Ankara Global collection.

"Boho style remains a strong trend," noted Giovanni Mara, director of marketing and digital strategy. For that reason, the Ankara Global collection did well in Atlanta. With fresh colorways that can fit a variety of looks, the rugs also have designs that will translate well to photography on e-commerce sites. Ankara Global is power-loomed in a high-low weave in polypropylene and polyester and sells for $299 for a 5x7. 


With its luxe depth and dimension as well as on-point colors and patterns, Adagio scored with Orian customers.

Brandon Culpepper, chief revenue officer, is banking on Adagio to be a hit for Orian. It's made with a new creel and construction, as well as a high-quality polypropylene yarn that's extruded in the same facility where the rugs are woven. Culpepper noted this is key to the success of Orian's rugs: by making their own yarn specifically for their rugs, the company isn't trying to weave a carpet-type yarn into an area rug, resulting in a finer and softer. Adagio is made of polypropylene and includes warm color palettes and abstract and geometric patterns. 


With multi-color yarns streaming from beneath a new Toscana collection rug, Oriental Weavers signaled the hand-made artistry of its new machine-woven Toscana collection.

One of the market hits in the OW showroom was the Latitude collection. Although it's constructed to be an indoor-outdoor rug, the designs were developed with indoor use in mind, ideal for active households. The palette incorporates tones of gray, navy, persimmon and beige, and designs range from simple borders to updated medallion patterns, with the construction creating a basket weave effect. The rugs are $129 for a 5x8 size. OW also showcased the Toscana collection which is highly detailed for a hand-woven look, but machine-made in Egypt of nylon and polypropylene at $399 in 5x8.

The Lattitude collection's striking designs, fashion colors, and a braided look registered with buyers at Oriental Weavers' AmericasMart showroom.


High-low texture gives a hand-carved look to the machine-made Chelsea collection from Rizzy Home.

A hit in the Rizzy Home showroom was the Chelsea line. It's a machine-made collection crafted of shrink polyester and viscose, giving a carved look to the intricate transitional patterns and the detail of elegant tapestry fabrics. This soft ivory, gray and teal damask medallion is one of 10 designs in the Chelsea collection. 


Safavieh scored with a collection of Moroccan designs that drew buyers to its new AmericasMart showroom

Safavieh showed myriad Moroccan looks in textures from flatweaves to Tulu, and featuring the latest fashion colors. One introduction at Atlanta Market that particularly caught buyers' eyes according to the company's stylist, Zsuzsanna Winn, was a group of geometric flatweaves inflected with gold metallic yarns. For the summer show, Safavieh relocated to a new larger showroom that allowed for a cross-category approach to its product lines (read more).

Buyers loved the combination of flatweave, fringe and metallic yarn in this Marrakesh Casa rug.


A display at Surya's Atlanta showroom features the machine-made Aisha collection.  

"Consumers don't like that flat look anymore," notes Angela Johnson, a member of Surya's sales team, "so we're giving them texture and sheen." One of the company's market hits in Atlanta that achieves the look is Aisha, a collection of viscose/poly, machine-made rugs. With transitional and traditional designs, including semi-erased mosaic looks, the rugs feature a high-quality viscose for durability and hand. Read more.
A mosaic look in this Aisha collection design by Surya is imbued with texture and shine. 


Tamarian showcased its newest additions at Atlanta market, including the debuting Modernas collection.  

The latest rug to be constructed with Tamarian's proprietary Phoenix Weave is Modernas. Made of 100 percent Tibetan wool in Nepal, the design features a neutral ground with accents of brighter tones - a trend the company sees coming on strong as a replacement for the allover vivid palettes of recent seasons. 

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