Issue Date: 2018 MARCH, Posted On: 3/9/2018

03092018 The Ultimate Fast Fashion Guide to Rugs at NY Home Fashions Market, Part 1
By Lisa Vincenti


NEW YORK -- As the first show of the spring season gears up here, rug vendors anticipate area rug sales to come in with a roar as they continue to push the fashion limits of the category, all the while keeping product pricing as reigned in as possible.

"Without doubt, customers are going to be looking for new ways to offer more design at lower prices," said Neil Hegwood, VP of design for Mohawk Home. "We expect foot traffic to be the same as last September market, which can be described as non-stop, engaged, energetic, and exciting."

In fact, as big box, catalog and e-commerce players head to this major home fashions market en mass, area rug manufacturers step up their game in an effort to meet the insatiable appetite for trendy new products that offer a casual chic aesthetic in a range of styles from natural woven looks, to high-low global designs, to classic motifs distressed to perfection or reworked in today's hottest color combinations.

"As always, the New York market seems to draw the big box retailers, which makes it as a whole more appointment-oriented," said Anoosha Rouhanian, Dynamic Rugs. "But it also means we have to stay on our toes -- we always have to be quick and ready to adjust in big volumes based on client interests, which sometimes change spontaneously.

"Retailers are gearing more towards the 'casual chic' look, which walks the fine line between sophisticated and laid-back," Rouhanian added, noting that based on the positive feedback for its recently released Trance, which features a natural seagrass look, "They are noticing that their consumers want to show that they are fashion-forward, but without looking like they tried too hard. And of course, they also don't want to pay a high price, given that fashion is continuously changing. Hence, our focus on providing rugs that are resourceful -- trendy and high-quality, yet affordable and versatile."

Added Brianne Coradini, with Kas Rugs, "For spring 2018, we're focusing on innovative machine-woven rugs; including unique blends, high-low constructions and texture. Customers are drawn to the low maintenance and great price points of our machine-woven rugs which is why we're continuing to expand and focus on that category. Abstracts patterns and distressed traditionals are still playing an important part in regard to pattern trends in rugs, so we will definitely be showing some newness there."

Below is RugNews.com's detailed survey of the "fast fashions" sweeping the showrooms of New York Home Fashion Market this spring, starting with companies from Carpet Art Deco to Momeni. Make sure not to miss Part 2, where we cover the top looks from Natco to Trans-Ocean by Liora Manne


295 Fifth Ave., Suite 518

Carpet Art Deco introduces the Cote D'Azur collection at NY Home Fashions Market.

Carpet Art Deco returns to its dramatic new Textiles Building showroom for the spring New York Home Fashions Market with a fresh take on Art Moderne and a modern twist on the texture trend in its Cote D'Azur collection.
Machine woven of soft polypropylene and accentuated by a hand-carving technique for added dimension, the classic modern designs mix tone on tone colors with a blend of rich blues to coordinate through various spaces in the home.  Patterns range from textural zig-zag stripes to elaborately detailed quatrefoils.

230 Fifth Ave., Suite 1010

Couristan offers NY Home Fashions Market shoppers its latest fresh looks, including this hand-knotted design in wool and sari silk from the award-winning Om collection.

Couristan, which opened a new showroom last fall, has been busy showing retailers its new look and has fresh styles in a range of constructions and qualities to share with brick and mortar and e-commerce buyers. The new colorful shag Gaia collection features a unique blend of polyester and Courtron polypropylene in a face-to-face Wilton weave. Featuring abstract designs inspired by nature's elements in a palette of up to 16 colors, these rugs are woven in Egypt in sizes: 3'3" x 5'5", 5'3" x 7'6", 6'6" x 9'6", 7'`10" x 10'10", 9'10" x 12'10" and a 2'2" x 7'6" runner.


Winner of Best Outdoor Collection at the 2018 America's Magnificent Carpets Awards, the new space-dyed indoor-outdoor Xanadu collection employs a structured flatwoven construction with patterns inspired by over-dyed Turkish designs in bold colors. Made of 100 percent polyester the range is UV stabilized, mold/mildew/water resistant. Available in size3'11" x 5'6", 5'3" x 7'2", 8'6" x 12'11" and a 7'2" round.

Also for shoppers looking for a step up product, Couristan introduces the hand-knotted Om collection of over-twisted wool, with with sari silk accents. Sizing includes 3'6" x 5'6", 5'6" x 8'6", 7'6" x 9'6", 8'6" x 11'6", 9'6"x 13'6" and a 2'6" x 8' and 2'6" x 10' runner.


295 Fifth Ave., Suite 1018

Dynamic Rugs debuts several new collections that combine fashion, high quality and affordability at New York Home Fashions Market.

Dynamic Rugs continues to push its value proposition for e-tailers and big box retailers shopping the spring 2018 NY Home Fashions Market. Debuting are several new collections that marry high-quality and affordability with fashion, among them Casablanca, Herrington, Sherpa, Trance and a new turf style outdoor range called Patio.

The hand-tufted boho-styled Casablanca is both traditional and trendy with its juxtoposition of modern yarn colors and classic high-quality wool ($529.99 in 5x8); the hand-woven Herrington range ($379.99 in 5x8) features a sought-after almost solid look of pliable colors and high-quality wool; and the machine-made boho-chic Sherpa collection ($529.99 in 5'3" x 7'7") is made from a blend of polyester and heat-set polypropylene and features a soft yet heavy touch.


Don't miss the hand-woven jacquard Trance collection's subtle intertwining of soft colors, texture and subtle pattern in viscose, and Dynamic Rugs' hand-tufted indoor-outdoor Patio range, which feels like turf, and features a 100 percent high density thermoplastic construction and a no-slip rubber backing ($449.99 in 5x8).


230 Fifth Ave., Suite 204-205

Feizy expects the new Micah collection, made of soft high-bulk polyester, super-soft polypropylene and metallic polyester fibers, to be a hit at NY Home Fashions Market

Feizy Rugs is showcasing its largest offering of area rugs in its New York showroom, which will be completely remerchandized and include additional rug racks, during the upcoming New York Home Fashions Market (read full story). 

With a selection of exclusive designs created in Feizy's best-selling running line constructions (machine-made, tufted and handwoven), it will be offering a variety of styles and price points in top color stories including lagoon teal, blush, smoke and icy gray. "Big box and e-commerce customers can expect to see rugs ranging in suggested retail price from $199 to $699 for a 5x8. Closeout and opportunity buys beginning at $60 retail for a 5x8 will also be available," said Feizy's Jaclyn Sion.

In addition, Feizy is highlighting a new construction in the power-loomed Micah collection, crafted of high-bulk polyester, super-soft polypropylene and metallic polyester fibers to create shimmering pieces with intricately detailed texture. 


104 W. 29 St., ground floor

HRI focuses its spring NY Home Fashions on two Robert Allen 2018 Epicurean color stories: Oyster (shown here in a Dante collection rug) and Truffle.

"For this spring NY Market we are featuring two Robert Allen 2018 Epicurean Color Fabric collection colors [Oyster and Truffle] in two of our new introductions," said Greg Jordt, Harounian Rugs International, adding that the 2018 Epicurean Colors and textures will be featured throughout the company's West 29th Street showroom.

The new finely hand-knotted Dante collection's design DA101 features an oyster color palette with batik-inspired designs crafted of New Zealand wool and viscose. Suggested retail for Dante is $3,499 in 8x10. And, HRI's new Prince Oushak design PO-75 gets done up in truffle shades and is created of pure New Zealand wool that is luster washed. Suggested retail is $1,499 in 6x9.

295 Fifth Ave., Suite 605

Home Dynamix collaborates with Christian Siriano on the fashion designer's first area rugs. Shown, Brooksville.

Home Dynamix showcases several new designs from existing labels such as its Nicole Miller partnership, and introduces a new rug program created in collaboration with American fashion designer Christian Siriano (a former Project Runway winner) at New York Home Fashions Market, running from March 19-22. The new Siriano line includes four collections (Brooksville, Chelsea, Jersey and Roma) offering a variety of transitional designs in various qualities from soft heatset polypropylene, to plush shags to faux fur accent rugs (read full story). The Siriano range also includes a line of soft and luxe bath mats.

Kas Rugs, 295 Fifth Ave., Suite 819

For spring market, Kas Rugs offers e-tailers and big box buyers plenty of looks geared toward the fashion-focused end-user.

Heading to spring New York Home Fashions Market, Kas Rugs will feature Ashton and Homespun by Libby Langdon. Ashton reworks Old World motifs in popular contemporary color palettes. Machine-woven, these cross-weave designs of space-dyed of polyester are made in Turkey with a 1/4 inch pile height.

Ideal for spring NYC market shoppers, the Kas license program with celebrity designer Libby Langdon spotlights the hand-woven wool and cotton fringed Homespun collection's farmhouse chic styling. "Neutral colorways, heavy texture and subtle pattern allow this collection to let rustic design elements shine," the designer said.



295 Fifth Ave., Suite 1006

Loloi hits the right fashion notes with its latest area rug introductions, including the hooked wool Julian collection.

Loloi offers buyers attending the semi-annual New York Home Fashions Market plenty of trend-right selections to choose from. The new Echo collection marries eccentric geometry, soft color combinations, and a dimensional pile. Hand tufted in India of polyester with cotton base, the thick pile is accented by a crochet fringe in complementary colors. Also on the agenda is Hygge, named after the popular home trend for the Danish word for cozy. Inspired by Scandinavian textile motifs, the high-low designs of Hygge by Loloi combine a soft, plush shaggy texture with an organic neutral palette. Each piece is hand-loomed in India of 100 pure wool.

In addition, the all-wool Julian, hooked in India by skilled artisans, layers a loose grid of lines with traditional designs for a modern spin.


295 Fifth Ave., Suite 1006

Mohawk Home debuts the Heartland collection with several new looks designed to appeal to big box and e-commerce customers.

Mohawk Home presents some fresh looks for New York Market big box and e-commerce  buyers browsing its spacious NYC showroom. The new Heartland collection with its authentic and rustic sensibility is ideal for contemporary farmhouse looks that are immensely popular today, said Neil Hegwood, VP of design for Mohawk Home. Heartland, a large collection of domestically crafted rugs, is made up of many constructions across woven (space-dyed polyester), tufted (polyester and polypropylene) and printed (nylon), and ranges from opening to upper price points (5x8s from $39 to $149). (Scatter sizes, important at lower price points for NY market, are offered too.)

The Moderne collection, in contrast, features sharp geometric patterns, inspired by designs from the 1980s and the mid-century modern era. Also crafted in the U.S., Moderne features a machine-woven construction of a heavy-weight space-dyed polyester with a suggested retail of $149 in 5x8. Colors are predominantly neutral and cover the entire range of grays and earth tones. Occasional accents of fashion brights add excitement and optimism to these clean, modern rugs.

Momeni, 3 W. 30th St., 2nd floor

Momeni features its Erin Gates program at market. Shown, the hand-woven wool Thompson collection Appleton design in gray.


"Retailers and buyers are looking for product that is unique above anything else  -- constructions, patterns and concepts that are innovative and different," said Momeni's Rachel Fasciani. To fit the bill, the company showcases its new Erin Gates license program, including the label's Appleton rug from the Thompson collection. Hand-woven of 100 percent wool, the rug retails for $349 in 5" x 7"6' and features a relaxed styling and boho fringe finish.


For spring shoppers Momeni is focusing on bold colors and large-scale patterns, especially florals and botanicals. "We're also particularly inspired by folk and tribal patterns and motifs, as well as vintage hand-painted tile designs," Fasciani said.

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