Issue Date: 2018 MAY, Posted On: 5/6/2018

05072018 Justina Blakeney and Loloi Ramp Up Bohemian Style with Printed & Outdoor Rugs
By Carol Tisch

Cyrus Loloi and Justina Blakeney introduce designers and retailers to their newest rugs at April High Point Market, including the printed polyester Cielo, their inaugural indoor-outdoor collection.

HIGH POINT, N.C. -- Loloi's partnership with Bohemian style superstar Justina Blakeney, first launched at October market here in 2015, spawned a trend in the rug industry that has now morphed into a bona fide design category with all the staying power of coastal, country French or Swedish modern.

Each year since the inaugural collection's debut, the Justina Blakeney x Loloi collection has been expanded and tweaked, and the spring 2018 High Point Market was no exception. RugNews.com talked with Blakeney at Loloi's showroom on Sunday night, April 15, during her design tour/meet and greet event to unveil her new Loloi area rug and pillow designs. 
At Loloi's High Point showroom, a design from the debuting Cielo collection by Justina Blakeney brings vibrant colors and a Bohemian vibe to the outdoor rug category. 
"We're introducing three new rug collections this market: Cielo, Cornelia and Sylvia. Cielo may be the one I am most excited about because it has indoor/outdoor capabilities, and it's a very different look for outdoor," Blakeney explained. "I'm really excited because California living is indoor and out, so that's really special." 
Featuring classic motifs in a color-rich palette, the Cielo collection is printed in Turkey of 100 percent polyester. The all-weather rugs are treated to withstand UV and water damage for indoor-outdoor use.
While her collections for spring 2018 incorporate more traditional motifs than previous lines, the designer's signature bohemian-inspired aesthetic is evident in every rug. "Everything I do fits with my Boho. I can't take the Boho out of the Blakeney. It's just who I am," she jokes.
Above and below, the printed Cornelia collection by Justina Blakeney x Loloi offers a fresh new take on jute rugs with a ribbed texture combining natural jute with polyester chenille.
The celeb behind the popular Jungalow blog refers to her brand of folkloric-global design as the New Bohemian Style -- which happens to be the title of her book and decorating handbook. The style is epitomized in Blakeney's Cornelia collection for Loloi which features a soft ribbed texture and generous fringe with a casual, on-point look. The range is printed in India of jute and polyester chenille, she points out.  "The mix of jute and poly has a very natural look while the printing lets me be able to inject color and personality. That's also a big part of who I am: the mix of natural materials and the color," she says. "The ribbed effect is wonderful, and because the jute is woven in, these have a really nice hand -- unlike a lot of jute rugs.  This hand is very unusual for that kind of natural material."
Blakeney named the Silvia collection for a great aunt who lived the colorful, Boho hippie lifestyle in the '60s and '70s. 
Blakeney says her third rug collection, Silvia, is named after her late great aunt. "She was the only artist in my family. I used to spend a lot of time with her growing up, and this collection was really inspired by her and the lifestyle she had. She was very Boho in the 60's and 70's. 
"She had this very colorful hippie vibe. And the Silvia rugs have a little bit of a traditional flavor, but they're so colorful and so vibrant. The essence is really like what she was for me. These rugs also have a beautiful hand. I'm all about being barefoot at home, so I like it when the rugs are soft and beautiful to walk on," she says of the collection, which is power-loomed in Turkey of 100 percent polypropylene.
The power-loomed Silvia collection by Justina Blakeney x Loloi accents jewel-toned hues with a soft but durable ribbed texture.

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