LIVING CORAL - THE PANTONE COLOR OF THE YEAR 2019
Living Coral, the Pantone Color of the Year 2019, is an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.
NEW YORK -- Vibrant, yet mellow PANTONE 16-1546 Living Coral is named the 2019 Pantone Color of the Year for its warmth, comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.
Kravet, an industry leader in to the trade home furnishings, is proud to partner with Pantone to bring the Color of the year selection, Living Coral, to life for the interior design community.
In making the announcement Leatrice Eiseman, executive director of the Pantone Color Institute said, " Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord."
Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.
Pantone and Tribue Portfolio team up to deliver the Pantone Pantry at the Royal Palm South Beach Miami Resort to showcase Living Coral in time for Design Miami and Art Basel Miami.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.
About Pantone Color of the Year
PANTONE 16-1546 Living Coral is the Color of the Year 2019.
For 20 years, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone's color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.