Issue Date: 2017 JUNE, Posted On: 6/7/2017

06072017 IFDA NY Chapter Presents 'IFDA Selects' Best in Show Awards at ICFF
By Carol Tisch

Glass artist Allison Eden holds her award-winning Peacock rug for custom rug maker Seldom Seen Designs, with Vanessa Despot, IFDA Selects judge and IFDA NY board member.

NEW YORK -- A team of volunteer judges, sponsors and board members from the New York Chapter of the International Furnishings and Design Association (IFDA NY) scouted the aisles of ICFF last month in search of 2017's IFDA Selects award winners for innovative product and booth design.

The award for Best in Show in textiles went to glass artist Allison Eden Studios for a Peacock Rug produced by Seldom Seen Designs, a high end custom rug and broadloom company based in Livingston, New Jersey. The rug maker is a member of International Design Guild (IDG), the luxury division of CCA Global Partners, which is the nation's largest floor covering cooperative, and also parent to Flooring America/Flooring Canada (read full story).

Samples of the inaugural collection of Allison Eden Studios rugs for Seldom Seen Designs, all carefully adapted from the artist's custom glass projects for architects and designers.

Based in Brooklyn, Allison Eden's eponymous studio provides custom design and manufacturing of glass wall coverings, floor finishing and furniture. Her trade-only showroom specializes in restaurant, casino and residential design, working on projects with leading architects and interior designers worldwide.

Spotted by the IFDA Selects judges at Eden's ICFF booth were samples of the 10 rugs that Seldom Seen Designs will be offering to its nationwide network of upscale dealers and decorator showrooms. "Allison is extremely talented --what I would consider out of the box in color and pattern, and I felt her designs would make a natural transition to rugs," explained Len Braunstein, CEO of Seldom Seen Designs.

In a phone interview, Allison Eden told RugNews.com, "The patterns and the colors do lend themselves to floor coverings. I've been doing glass wallcoverings for 25 years, and wanted to branch out into soft surfaces. Glass is beautiful, but these rugs are sumptuous and luxurious to the touch." She says stippling is the key to translating the shimmer of her glass art into the medium of rugs. "I used to draw patterns with stippling in college. It has to be done correctly," she stressed.

Winner of the IFDA Selects award for best in textiles at ICFF, a corner sample of Allison Eden Studios Peacock rug (above) and the glass mosaic that inspired the full carpet design (below).

The Peacock rug, shown in a wool and bamboo silk blend hand-tufted in China, was based on a mosaic Eden did for a dentist's office. "Lip gloss, diamonds and vacationing -- things many girls love -- most inspired my latest collection," Eden explained.

The first week she displayed small corner samples of the rugs at her Brooklyn studio Eden sold two rugs to designers who had come in to shop for glass mosaics. "This is a licensing collaboration. I'm leaving the selling to Seldom Seen because they have national distribution and have been producing custom rugs for 35 years. But designers and architects who come into my studio all gravitate to the rugs. They see the possibilities for custom, and the rugs have been selling since the first day I showed the samples."

The same is true at Seldom Seen's New York City showroom, according to Gayle Schwartz, national director of sales and marketing. "I first saw Allison's glass mosaics at her booth at the AD Design Show and knew there was potential to translate the designs into really unique custom rugs. Len Braunstein and I went to her studio and chose 10 designs to adapt into rugs for the inaugural collection. Designers are drawn to them - they're completely customizable and are selling well beyond our expectations," Schwartz said.

IFDA Selects judges spotted the new area rug collection on the floor of the Allison Eden Studios exhibit stand also displaying her glass wallcoverings at the 2017 International Contemporary Furniture Fair.


IFDA NY Chapter judges, all major players in the design field, walked the floor of the Jacob K. Javits Convention Center during last month's International Contemporary Furniture Fair to find what's trending in design, and to choose IFDA Selects winners in 10 categories, as follows:

-Innovative Booth Design: Two.Parts LLC


-Art: Diamond sculpture by Iftah Geva from Agora Gallery


-Bath: Zitta


-Decorative Accessories: Molo


-Flooring: Atmosphère & Bois


-Furniture: Brent Comber


-Kitchen: I&C Co., Ltd.


-Lighting: Stickbulb
-Textiles: Allison Eden Studios 

-Wallcoverings: Aux Abris

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