|PERENNIALS DEBUTS DESIGNER-FRIENDLY WEBSITE REDESIGN, LATEST PERFORMANCE RUG COLLECTION
Perennials introduces its new In the Mix collection of Tibetan knot and flat-woven performance area rugs. Shown, C Major
DALLAS -- Perennials Fabrics and Rugs, a top provider of luxury performance textiles and accessories, announced a redesigned website that introduces a new rug visualization tool, and at the same time rolls out a new 2020 rug collection called In the Mix.
The updated Perennials website now features improved navigation tools to guide users seamlessly through pages of inspiration, custom portfolios and enhanced product pages.
"Perennials continues to evolve as the leading manufacturer of performance luxury textiles while keeping up with the modern design community's ever-changing needs," says Perennials founder and CEO Ann Sutherland. "We went the extra mile seeking feedback from designers, sales representatives, fulfillment team members, and many more in order to create a site that truly delivers in respect to service, design, and engagement. We are thrilled to kick off the next Perennials era with the new site launch."
In addition to new features rolling out, the Perennials Rugs Visualizer will allow designers to choose from hundreds of color and style combinations to find the best underfoot solution for a space.
The enhanced website mimics this brand mantra with an aesthetic facelift full of bold graphics and rich content. Reorganizing search functions and landing pages, users can now easily filter collections by color, abrasion rating, texture, and more. After receiving designer and representative feedback, the brand updated the design of product pages to display additional colorway options per quality, while also detailing durability ratings and dimensions. The website also tracks browsing data to target users with SKUs similar to their search history on the site and suggest similar styles, plus performance fabrics that may work as well.
Designers and trade members now can create separate project boards to organize quotes and desired SKUs per project. Additionally, while logged in as a trade member, designers can view pricing and inventory levels, making planning and budgeting simpler. Backend updates improve the Perennials fulfillment process, decreasing lag time during the order process.
The final site features new brand videos that detail care instructions and educate users on points of difference. Additionally, Perennials introduces The Spill, a blog section including designer interviews, industry commentary, design trends, and behind-the-scenes content.
INTRODUCES IN THE MIX RUG COLLECTION
Perennials introduces In the Mix, a performance rug collection that includes flatweaves, crafted of solution-dyed acrylic yarn. Shown, Do-Re-Mi
On view on the revamped site is the company's new In the Mix collection, a range that includes Tibetan knot style designs and flat-weaves. Among the new designs is C Major, a Tibetan Knot style with a large scale pattern created with thinly carved graphic lines and amped up with a circular overlay. Inspired by the patterns of soundwaves, Vibrato is a Tibetan knot rug that features an energetic sophisticated design made with striated waves. And the debuting Do-Re-Mi is a flatwoven striped rug featuring unexpected movement and geometric detail.
"In the Mix is a wonderful transitional collection in that the designs can be easily layered into contemporary and traditional spaces," Sutherland said. "In the Perennials Studio our best work is the result of playing with materials and techniques -- improvisation is the beginning of any great masterpiece! We design for authentic everyday life, which includes chaos and imperfections, and this collection embodies the beauty that can be found in blending textures and styles -- while always keeping easy living in mind."
Woven from fine 100 percent solution-dyed acrylic yarn, Perennials' fade-, mildew- and UV-resistant fabrics and rugs are able to stand up to life's everyday. All Perennials fabrics are independently tested and certified in accordance with industry standards, including resistance to soil, water, UV radiation, tearing and abrasion. They are also bleach cleanable and easily maintained.
In the Mix is available to interior designers and architects through fine showrooms worldwide. To view the full collection, visit www.perennialsfabrics.com.
About Perennials and Sutherland, LLC
The Perennials and Sutherland, LLC companies are leaders in the international design industry. Founder David Sutherland and CEO Ann Sutherland share curate fine interior and exterior collections of luxury furniture, fabrics, rugs and accessories. Based in Dallas, the company is comprised of Sutherland Furniture, Perennials Luxury Performance Fabrics, and David Sutherland Showrooms.
Perennials Fabrics is recognized by interior designers and high-end retail customers as a leader in luxury performance fabrics. Perennials Fabrics and Perennials Luxury Performance Rugs combine the look and feel of high-quality, natural materials with the superior performance properties of their genuine 100 per ent solution-dyed acrylic fiber technology. View the full collections at perennialsfabrics.com.