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Issue Date: 2019 JANUARY, Posted On: 1/29/2019


01282019 Kaleen Introduces Nine Collections, with Big Focus on Outdoor at Las Vegas Market
By Carol Tisch
KALEEN INTRODUCES 9 COLLECTIONS, WITH BIG FOCUS ON OUTDOOR RUGS AT LAS VEGAS MARKET

 
 Kaleen will premiere this fashion-forward, ikat-inspired design from the Santana indoor-outdoor collection, made in its India factories, 

LAS VEGAS -- Coming off a big win with the 2019 America's Magnificent Carpets Award in the outdoor category at the Atlanta International Area Rug Market, Kaleen is placing heavy emphasis on indoor-outdoor rugs at Las Vegas Market this week.
 
"We're very bullish on outdoor," said Kaleen's vice president Blake Dennard. "We had a lot of intros in 2018 and three outdoor collections right off the bat in Atlanta and Las Vegas, all with product ready to ship in February." 
 
Prices of the debuting collections range from $99 for the polypropylene Sunice and Amalie collections, both made in Egypt, to $249 for the new Santana collection, which is power-loomed at Kaleen's factories in India. The $199-$299 range is in our wheel house for production in our own facilities, but we want to meet demand for the lower price points as well," Dennard explained.  At the Atlanta International Area Rug Market earlier this month, all three new in-out lines ranked as market hits at the Atlanta show, with Sunice having a slight edge for its Millennials-driven Boho designs and price point.
 
Kaleen is also previewing an equal number of hand-tufted lines, staying true to its roots, Dennard said. Assessing market demand for various constructions, he notes that retailers, particularly furniture stores still want hand-tufted wool, and Kaleen -- one of the few still offering wool tufted -- believes that business is here to stay. "But machine-made is also not going away," he added. "The price points have been coming down and forcing us into the $99 category.  We recognize that trend is important, but we are not turning our back on the tufted wool category."
 
Here's a preview of several of the introductions Vegas shoppers will see this market in both indoor-outdoor and handmade rugs.
 
OUTDOOR EXPANSION
 
Amalie
  
Amalie by Kaleen
 
Kaleen will introduce its newest indoor/outdoor collection, Amalie, in 21 styles and colorways, all with nautical and coastal design inspirations. The line is 100 percent polypropylene, with a retail of $99 in a 5' x 7'6" size.

Sunice 
 
Sunice by Kaleen
 
The Sunice indoor/outdoor collection, also new for 2019, will debut at winter markets in 11 styles and colorways with Boho and globally-inspired designs. Machine woven of 100 percent polypropylene, Sunice rugs retail at $99 in a 5' x 7'6" size.

Santana 
 
Santana by Kaleen
 
Power-loomed in India of 100 percent polyester, the indoor-outdoor Santana collection showcases Kaleen's breadth of offerings in the category. Premiering in seven styles and colorways, Santana rugs retail at $249 in 5' x 7'9'. 
 
MACHINE-WOVEN INDOOR RUGS
 
Kavon 
 
 
Kavon by Kaleen
 
Kaleen introduces the traditional and Globally-inspired patterns of its new Kavon collection in 15 styles and colorways. Machine woven of polypropylene, the collection retails at $99 in a 5' x 7'6" size.

HAND-TUFTED WOOL DEBUTS
 
Shazier
 
Shazier by Kaleen 
 
Kaleen unveils the traditional-inspired designs of its pure wool Shazier collection at winter markets in nine styles and colorways. Fashion-right and innovative, the line is handmade in India combining a hi-low texture with micro-loops. Retail is $399 for a 5' x 7'9" size.

Hoka 
 
 
Hoka by Kaleen
 
Designed in keeping with today's global trends, the new Hoka collection by Kaleen is distinguished by Moroccan inspired, transitional patterns in a shaggy type texture. Hand-Tufted of 100 percent wool in India, the collection debuts in eight styles and colorways with a retail of $399 in the 5' x 7'9" size.
















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