ORIAN DEBUTS 'MY TEXAS HOUSE' LICENSED AREA RUG PROGRAM
Popular decorator and blogger Erin Vogelpohl, author of the My Texas House blog, offers her followers a sneak peek of her new rug collection by Orian Rugs.
ANDERSON, S.C. -- Social media influencer My Texas House is offering a sneak peek of a collection being launched officially on May 6, 2019 online.
"Our next licensed release, My Texas House by Orian, appeals to our e-commerce retailers and influencer's audience," Morgan DeBrew, Orian director, e-commerce and marketing, told RugNews.com.
My Texas House author Erin Vogelpohl updates her farmhouse chic dining room with her new area rug, Picket Fences from My Texas House by Orian.
My Texas House author Erin Vogelpohl created her blog to share her farmhouse chic decorating and design ideas while redoing her Dallas home. She has created a loyal coterie of devotees and boast more than 425,000 Instagram followers. She stars in a video, set in her Dallas home, and showcases the designs and features her first area rug collection. That video is on Orian's website introducing the new assortment.
The new indoor-outdoor My Texas House by Orian collection features a plush pile on flatweave base. Above, Quail Hallow
The new My Texas House by Orian line, comprised of five cream-colored high low designs, is a performance indoor-outdoor collection of uber-soft rugs designed for families and their pets. Made of a pile and flatweave base domestically, the rugs are durable, stain-resistant, water-resistant, shed-free and easy-to-clean. A 5'2"x 7'6" retails for $227.50.
"Licensed programs are key for e-commerce growth -- especially when working with personalities who have an established online audience," DeBrew said. "We're hosting a launch party for the My Texas House by Orian collection this July during the Las Vegas Market."
Adds DeBrew, "I wanted to design a collection of comfortable worry-free rugs that could be used indoors or out. I chose to partner with Orian on this collection because they make impeccable high-quality rugs right here in the US. They are incredibly soft and so easy to clean -- these rugs really stand up to everyday living."
My Texas House by Orian's rugs debut in a natural color, pictured Bluebonnets with resident pet pooch in the background.