NOURISON CELEBRATES 40 YEARS IN BUSINESS, BOOSTS SALES FORECAST FOR 2020
Nourison's top selling high-end rug in 2019 was from its successful Prismatic collection: PRS05 in silver cloud, hand tufted from a luxe wool blend with shimmering silk-like fibers.
ATLANTA -- Nourison kicks off its 40th anniversary at winter markets and expects 2020 to continue to grow sales after a strong 2019, Alex Peykar, principal, told RugNews.com.
"Our business was up in 2019," Peykar said. "Given the strength of the economy and level of dealer confidence, we expect an excellent start to the year. We have quite a few very exciting new collections in all different price categories of area rugs, as well as new textures in our high-end broadloom collections." This month, Nourison will exhibit at Atlanta and Las Vegas Markets, as well as the Surfaces show.
The company has also invested heavily in a continuous roll out of new area rugs in both its private label and licensed programs. Nourison added several collections that proved hits at 2019 markets, including Starry Nights and Lustrous Weave, and also expanded some of its most successful collections, like Prismatic. The company also had an active year with it's most popular licensed programs, including Calvin Klein, Kathy Ireland and Michael Amini.
Above, Nourison's Lustrous Weave (LUW02), power-loomed of 65 percent Luxcelle and 35 percent polyester, and below, Starry Nights (STN06), were 2019 market hits.
40 YEARS & GROWING
Brothers Alex Peykar, Paul Peykar and Steven Peykar founded Nourison in 1980, and the trio celebrates the company's 40th year in business in 2020.
Nourison, founded in New York in 1980 by brothers Alex, Steven and Paul Peykar, has grown to become a global floor covering company that produces extensive collections of area rugs, broadloom carpet, and home accessories at at all price points.
A major focus for the family-owned company, which has been grooming its second generation to help steer the business in the past few years, has been to enhance its customer relations and service, tailoring not only its rug offering to meet the new demands of rug retailers, but also improving its delivery speeds and in-stock positions. The vertically integrated company ships more than 95 percent of its product orders within 48 hours.
"Since we are celebrating our 40th anniversary in 2020, we will be focused on strengthening partnerships and creating new ones, and increasing our presence at market," Peykar said. "We want to strengthen our foundation of remaining the best partner to our brick and mortar stores by providing new and exciting collections with the best possible backup inventory at the tip of their fingers. We are working hard to keep our retail partners profitable and allowing them to get maximum turn on their investment on our product lines."
Nourison's second generation -- Eric Peykar, Jonathan Peykar and Andrew Peykar -- have been taking over more responsibilities, with Eric heading up Innovations and E-commerce, Jonathan serving as VP Hospitality, and Andrew being named company president last year.