Issue Date: 2018 NOVEMBER, Posted On: 11/4/2018

11052018 Best of High Point: The Market's Top Area Rugs, Part 2
By Carol Tisch


HIGH POINT, N.C. -- Among the hundreds of new area rug introductions at High Point, RugNews.com brings you a snapshot of this fall's best sellers.

These market hits featured innovative designs, textures, weaves and colorations in top trends that show shoppers were looking for. What's more, some of the hottest area rugs at market were from the latest crop of  license programs to debut in area rug showrooms, including Bokara, HRI, Loloi, Momeni, Nourison, Samad and Safavieh, and featured names such as Madcap Cottage, Lauren Ralph Lauren, Rifle Paper Co. and Wesley Mancini. And that doesn't include popular, existing licensed programs, such as ED Ellen DeGeneres and Calvin Klein, among others, who are also adding to their lines. 

Below find RugNews.com's exhaustive report from the trenches, as we source the best-sellers from companies from Loloi to Unique Loom. And make sure you don't miss Part 1 that tours hits from Amer Rugs to Kas Rugs. (In addition, make sure to check out our roundup of area rug people and parties Part 1 and Part 2.)


Among Loloi's new Rifle Paper Co. collections, Les Fleurs pictured, had fans lining up to check out the first designs.

Loloi debuted its latest license program with popular stationary and lifestyle brand Rifle Paper Co. which debuted several collections based on the company's iconic illustrations (Les Fleurs shown).
Loloi also rolled out new looks from other popular licensed programs, including new cutout elephant and tiger rug designs by Justina Blakeney, several collections in the successful Magnolia Home by Joanna Gaines program, and three new collections from ED Ellen DeGeneres.

Loloi continues to invest in its successful Magnolia Home by Joanna Gaines license, introducing several new collections including a series of farmhouse inspired flat-woven jute plaids.


The new value-driven Antiquity collection from LR Resources was among the company's market hits.

Two smash-hits at LR Resources were its debuting Antiquity and Divergence collections. The value-driven Antiquity scored for the quality, color and design it brings to the indoor-outdoor category, with polypropylene patterns woven to look like vintage Persian Rugs. "The response has been very, very good. The fact that it can be used outside is pretty unique for the look," said the company's Mike Thompson.

Aptly named to represent the diversity of its designs, the new Divergence collection features looks from contemporary to Persian Kazaks. Hand-tufted of wool, Divergence rugs retail $249 -$299 for a 5x7 depending on retailers' markup. In addition, LR Resources continues to promote its successful Naturals collection, which was expanded along with the popular Bleached Naturals range.

A detail of a new Persian Kazak design from LR Resources' best-selling Divergence collection.


Momeni introduces its playful Madcap Cottage licensed program at fall market and buyers were loving its updated English Cottage designs.

Momeni took the wraps off its adventurous Madcap Cottage x Momeni area rug program, featured above, at the fall market. On everyone's must see list, the new range reworks classic English Cottage looks in a playful mix of colors and patterns, including the Under a Loggia collection's Monserrat design, shown below.

Featuring a whimsical mix of patterns and colors, this Under a Loggia design from Madcap Cottage x Momeni debuted at market.


Nourison's partnership with designer Christopher Guy adds fresh designs for the fall market.

Nourison continues to add to several of its licensed programs and at High Point rolled out new styles in its popular partnerships including the luxe Christopher Guy area rug collection (shown above), Kathy Ireland Worldwide, below, and new looks for the Calvin Klein area rug program.

An abstract design from the best-selling new Sahara collection by Kathy Ireland for Nourison was introduced at High Point Market.


Orian Rugs reworks traditional styles in its fashionable machine woven Alexandria collection, a High Point top seller.

Orian captured the attention of buyers looking to meet growing consumer demand for traditional designs with its Best of Market Alexandria collection. With 20 low-profile, Old World designs, the line resonated with patterns from Heriz to Serape, Bokara and Kazak, but it's machine made for consumers looking for performance. Alexandria features distressed borders and antique effects, plus a new color creel with fashion tones of spice and orange balanced by greens and blues.
Another big hit for Orian, its "soft story" continues to do well, with the plush Riverstone in a palette of grays and beiges in an assortment of transitional and contemporary looks added to complement the successful Cotton Tail and Cloud 9 series.

Orian's new Riverstone assortment features the colors and plush hand buyers were looking for at High Point.


Oriental Weavers' new Toscana collection updates classic looks in neo-traditional colors.

Oriental Weavers continues to focus its area rug introductions on its trend-driven forecasts, and the Toscana collection (above), was a hit with market shoppers looking for warmed up palettes. Toscana features updated classic traditional looks in neo-traditional shades of saffron, coral, bright apricot and blood orange paired with teal, ash blue, charcoal and oatmeal. The range is machine-woven in a high-density durable construction in a blend of space-dyed nylon and polypropylene yarns.

Also a hit were the contemporary and modern designs of Carson, made in the U.S. of 100 percent polypropylene. Machine-woven in a soft, textured yarn in a high-pile the collection combines matte pigmented colors with modern patterns for a comfortable, livable look.

The machine-woven Carson collection from Oriental Weavers features a soft, textured yarn in a high pile with matte pigmented colors.


Rizzy Home's step-up collection. Artistry features a hand-knot look that is power-loomed of wool and viscose. 

Rizzy Home's recently introduced Artistry range, above, the next generation of its popular Gossamer collection, was a hit at High Point. Featuring a hand-knot look, Artistry rugs but are power-loomed from a blend of 80 percent New Zealand wool and 20 percent viscose, for shine. The rugs are then hand-washed and hand-carved.

Also, grabbing the attention of shoppers is the new indoor-outdoor Villa collection, made of the company's own PET yarn. "Rizzy is the largest recycler of plastic water bottles in India. We recycle 1.8 million bottles a day," explained Steve Roan, Managing Director - The Americas.

Rizzy Home's Villa, a new collection crafted of PET yarn, was a top seller for its performance and styling.


Rugs America introduces its new CosmoLiving collection created in collaboration with magazine powerhouse Cosmopolitan.

Rugs America showcases its new CosmoLiving collection created in collaboration with Cosmopolitan magazine. The new program targets readers of the influential women's lifestyle publication, and features bold and playful looks.

From Rugs America's new CosmoLiving program comes this updated Southwest inspired area rug.


S&H Rugs introduced buyers to the Cyprus and Willow Tree design crafted of oxidized wool and silk, which became an instant hit.

S&H Rugs, which doubled its Market Square presence to take advantage of brisk business, reported strong sales across all categories of design styles. High Point shoppers continued to seek out the rug maker for its hand-knotted contemporary designs in fashion-forward colors.

S&H Rugs, a source for hand-knotted area rugs, continues to roll out cutting-edge contemporary designs.


Above and below, Safavieh showcased the Eclipse collection in new abstract and traditional designs and a high-low dimensional texture.


Buyers flocked to see new additions to Safavieh's Eclipse collection, including modern abstract designs and an updated traditional pattern that scored as best-sellers. Machine woven of viscose and synthetic yarns, the line boasts lustrous silvery neutral tones, ultra-fine raised textures and fringe detail.

High Point Market also marked the official debut of the new Lauren Ralph Lauren rug program with private presentations to special customers. The label features, "38 designs in a good variety of patterns and weaves ranging from traditional and Moroccan styles to textural looks in lighter colorways for the younger generation," said Arash Yaraghi, Safavieh principal. The line will be in stores in December.

Safavieh introduced High Point shoppers to the new Lauren Ralph Lauren program targeting younger consumers via online and major brick and mortar retailers.


Samad debuted its new Wilton-loomed Timeless collection, machine woven of wool and bamboo silk.

Samad showcased the new Timeless collection, which was a market winner for its marriage of technical innovation and handcrafted artistry. Made in Turkey from high quality wool and bamboo silk, Timeless rugs are Wilton-loomed and hand finished.

In its new Market Square Tower showroom, Samad presented the Caspian collection, its inaugural collection in partnership with Teddy Sumner of Michaelian & Kohlberg (read story). Shown, Astara in Ice Blue.

The Caspian collection was created by Samad in collaboration with Michaelian & Kohlberg. Shown, Astara in Ice Blue


New Williamsburg designs from ginghams to florals were best sellers at Spicher and Company.

Spicher, which doubled its IHFC showroom size this at the fall High Point Market, scored with its newest Williamsburg vintage vinyl floorcloths. "Every one of the introductions sold. The collection was our top seller," Spicher's Logan Leonard told RugNews.com.


A High Point top seller, the new Tinley collection from Stark features intricate designs like Ulyana Navy, pictured above.

Introduced this market, Stark's Tinley collection of traditional designs was a best seller. "Shoppers from all over the country are looking for traditional designs again. We're seeing traditional, distressed rugs come full circle," Stark Studio Rugs VP, Taylor Vander Mandele, told RugNews.com, adding that High Point shoppers were also looking for textured rugs using all-natural materials. The Tinley collection is hand-knotted of wool in India.


Surya Spaces Lifestyles, launched in High Point, included the Young Traditionalist category, a hit for its fresh approach to casual, updated traditional style.

High Point Market shoppers gave a thumbs-up to the new Surya Spaces Featured Lifestyles, introduced in inspirational settings at market. The program categorizes current and upcoming trends within four actual lifestyle categories: Young Traditionalist, Duke & Duchess, World Traveler and Urban Sophisticate, each lifestyle showcased in a vignette featuring a mix of Surya home products.

Another big winner for Surya was the Milano collection, which resonated with buyers looking for fashion in the machine made category. The line, woven in Turkey of 60 percent viscose and 40 percent polyester, includes lustrous abstracts and updated traditional designs in subdued color palettes with a high low texture.

The new Milano collection by Surya features lustrous abstract and updated traditional patterns with a modern luxury look.


Tamarian's remodeled showroom takes an art-like approach to area rugs, and features stories about the weaving process.

Tamarian showed off a revamped High Point Market showroom in the Suites at Market Square, where it took an art-like approach to area rugs, framing and hanging some samples on the wall like works of art, and showcasing antique furniture from Nepal from owner Steve Cibor's private collection.
Tamarian's Ned Baker said neutrals were still dominant with High Point shoppers, but, "we're seeing a strong reaction to color. The showroom featured lots of new designs in the best-selling all-wool 100-knot Twisted Knot (TK) quality, which offers value for the high end look that differentiates its high end dealers in the marketplace.

Tamarian's new Langley design in the TK quality with warmed-up greys, and pops of color, was a Best of Market, hinting at a trend toward bolder palettes.


Trans-Ocean's blockbuster indoor-outdoor rug collection debuts included the best-selling Carmel collection. Shown, Aubusson.

With three brand-new machine-made indoor-outdoor collections debuting simultaneously, buyers had plenty of fashion and color innovation to see at Trans-Ocean's High Point Showroom. Over 180 designs premiered, "with only five rugs not making the cut -- all three collections were winners," reported Charles Peck, principal.

Riviera uses different types of loops in the weave, some tight, some loose, to create pattern definition in five-color to six-color designs. Carmel updates Trans-Ocean' flatweave construction with 8-color designs that create the look of a textural tapestry. Finally, the Marina collection offers a unique richness of color and texture that drew raves from buyers as well.

Designer Liora Manne engineers the new Trans-Ocean Marina collection with color and texture, which garnered rave reviews from High Point shoppers.


Unique Loom reports success at High Point Market this fall with its Marilyn Monroe Glam collection of metallic-inflected designs.

Unique Loom showcased its Ultra Vintage one-of-a-kind collections at its High Point debut, as well as licensed collections with Housewives of New York celeb, Jill Zarin, and the Marilyn Monroe Estate.

The company also announced its new collaboration with actress/artist Jane Seymour, which is scheduled to launch with online retailers this month (read story).

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