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Issue Date: 2019 OCTOBER, Posted On: 10/21/2019


10212019 Two Williamsburg at Home Collections Lead Slate of Fresh Designs at Capel Rugs
TWO WILLIAMSBURG AT HOME COLLECTIONS LEAD SLATE OF FRESH DESIGNS AT CAPEL RUGS


Williamsburg at Home's new Arcadia Blue by Capel reworks a classic 18th century design from the archives of Colonial Williamsburg.

TROY, N.C. -- Capel Rugs is adding two new rug collections to its popular Williamsburg at Home line at the October High Point Market, along with a variety of other new imported and domestically made designs.

Arcadia by Williamsburg at Home is an oversized floral rendering of a timeless 18th-century design from the archives of Colonial Williamsburg, a longtime Capel Rugs licensor. Alluding to the region of Greece imagined to be a mythical paradise, the pattern features the copper-plate printed look fashionable in France and England in the 1760s. Hand tufted in India of 100 percent wool, Arcadia is offered in three colorways -- sage, indigo and stone -- and three standard sizes -- 5x8, 8x10, and 9x12. A 5x8 model may retail for under $549.

Hand tufted in India of 100 percent wool, Arcadia, shown in Sage, traces a path all the way back to 18th-century designs from the archives of Colonial Williamsburg.

Also new to the Williamsburg at Home line is Goa Garden. This artistic interpretation of an intricate pattern recalls the beauty of gardens in Goa, India. The hand-loomed construction with double-back treatment features hints of arabesques and paisley shapes, echoing textile designs exported by the British East India Company to England, and from there to British colonies, during the 18th century. Constructed of 60% viscose and 40% wool with a high-low pile texture, Goa Garden is available in three colorways -- pewter, blue slate and sapphire. Four sizes are offered -- 3x5, 5x8, 8x10 and 9x12, with a 5x8 model retailing for under $1,149.

"Williamsburg at Home's unique 'trend meets tradition' approach shines brightly in both of these new collections," said Cameron Capel, president -- sales and marketing for Capel Rugs. "These fashionable rugs pay homage to the past with updated patterns and textures that are perfect for today's relaxed lifestyles."

Shown in Pewter, Goa Garden combines chic and trendy, taking inspiration from textile designs exported by the British East India Company.

To promote its latest introductions, as well as other popular models across the Capel Rugs line, a special "Buy More, Save More" promotion is being offered this market. The promotion starts with a 10 percent discount on the purchase of any five5x8 rugs in the company's line, both new and existing collections. For purchases of six to 10 rugs sized 5x8, buyers will receive a 15 percent discount, and for purchases of 11 or more, a 20 percent discount will be applied.

"We want to make it easy for retailers to freshen up their floors as we head into the busy fall selling season," said Capel. "Now that kids are back to school, consumers are thinking about decorating for the holidays and what better way to make a room come to life than with a stylish new rug?"

Also making their High Point Market debuts in the Capel Rugs showroom this market will be an assortment of other on-trend designs. They include:

ABINGDON   

Abingdon fuses Indian and New Zealand wools for an easygoing design rich in texture.

Capel's new Abingdon collection is hand woven in India. This New Zealand wool and Indian wool blend results in a relaxed, textural design with subtle striations of organic colors in three colorways -- granite (pictured), ink and sesame. Sizes include 3x5, 5x8 and 8x10, a 5x8 may retail for under $449.

RAZA
 
Raza's easy-care olefin and soothing design make for a chic piece in any home.

Capel Rugs' new Raza collection captures the feeling of a relaxing retreat with a tactile design machine made of easy-care olefin, and a plush, inviting texture. Raza is available in three soothing neutral tones -- denim, mushroom (pictured) and stone. Available in four sizes: 3'11" x 5'6", 5'3" x 7'6", 8x10 and 9x12.  A 5'3" x 7'6" rug may retail for under $799.

WANDERER
 
Color and global influence come together in the Wanderer collection created by Capel's own artisans.

Sewn by Capel's own artisans, the Wanderer collection draws inspiration from the designs and colors of handwoven baskets. These braided rugs create a traveled, collected look by merging global influences with a melting pot of color. Crafted in a proprietary wool blend, the braids are designed with an exaggerated texture resulting in visual and tactile appeal. Five colorways are available -- ocean blue (pictured), global blue, deep blue, spice and cognac. Multiple sizes are available and a 5x8 oval rug may retail for under $549.

At market, Capel Rugs also will be adding new colorways to two best-selling collections:  

Makrana, a timeless, distressed traditional pattern, is being expanded with two new colorways-- sage and mineral blue. Hand knotted in India in a blend of wool and viscose, Makrana also is available in grey, charcoal, slate, alabaster and mink. 

Hammock, a cross-sewn braided rug with a signature rope border, is being expanded with three colorways -- sharkskin, deep sea and sea salt. Made in the U.S., Hammock's plush yarns are first knitted and then braided to create a relaxed design inspired by ocean breezes. Also offered in grey taupe, linen and camel in a wide range of sizes, a 5x8  design may retail for under $449.

In addition, several new introductions from the summer markets that drew rave reviews from retailers will be making their debut in Capel Rugs' High Point showroom this market. They include:

BURKE

A new contemporary collection made from 100 percent PET yarns recycled from plastic bottles. The collection is hand loomed with double-back quality in India to deliver an easy-care, high-performance rug with a thick, lush pile. The collection comes in three colorways -- aegean, charcoal and stone (pictured).

CHARISE 

A well-priced, upscale, hand-knotted traditional collection from India featuring classic motifs updated for today's lifestyles. The 100 percent wool rugs are available in eight patterns and colorways: Isfahan in sand, Kazak in blue multi, Keshan in champagne, Mahal in dark chocolate, Peshawar in slate ruby, Tabriz in fog blue, Ushak in scarlet (pictured) and Ziegler in terra cotta. A 5x8 rug may retail for $1,149. Standard sizes of Charise will be available in domestic stock for immediate delivery starting Nov. 19. Air freight custom orders will be delivered in 3.5 months versus 5.5 months for ocean shipments.

DOODLES 

A collection of machine-made modern rugs sporting abstract squiggle designs inspired by the popular art of doodling. Made on Wilton looms in Belgium, the Doodles rugs are made of 90 percent olefin and 10 percent viscose. The rugs are available in three colorways -- ivory, onyx and raven (pictured).

LANDIS 

An eclectic mix of traditional and contemporary rugs machine-made of 100 olefin in Turkey. Cross woven with self-fringe, Landis features eight different designs: Abstract in blue multi and stone multi (pictured); Heriz in mica; Isfahan in charcoal and slate blue; Kazak in blue mist, century blue, classic red and champagne blue; Keshan in cerulean blue and crimson/navy; Kirman in ivory, Panel in multi; and Ushak in ivory blue.
















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