Issue Date: 2019 JULY, Posted On: 7/5/2019

07052019 Karastan Sponsors Sold Out Rome River Jam Concert Starring Country Singer Luke Combs
RugNews.com Editors


Karastan added its own touch of style to the Rome River Jam concert with Enigma collection rugs donated for several venues at event headlined this year by singer-song writer Luke Combs.

DALTON, Ga -- Karastan was a local sponsor of the 2019 Rome River Jam concert starring country singer Luke Combs held on June 22 at Coosa Valley Fairgrounds in Rome, Georgia. 15,000 fans attended the sold out show.

Opening acts for Combs were Ashland Craft (contestant on The Voice), Drew Parker and Jobe Fortner. Karastan donated rugs from its Enigma Collection to the VIP Sponsor tent, the band/opening acts personal tent and Combs' private tent. Prior to the show and between sets, Karastan showcased its video, "32 Hands", a tribute to the craftsmanship of employees who work on every signature Karastan carpet and rug.

Support of events like Rome River Jam is part of Karastan's marketing strategy that extends far beyond its participation in area rug trade shows in Las Vegas and High Point. "In the last year, we've extended our licensed brands with Sarah Willet of Patina Vie, Virginia Langley and Scott Living by Drew and Jonathan Scott," said Alyssa Hawkins Cole, Karastan's content and marketing manager. "We are strengthening relationships with interior designers and social media influencers all over the country. We launched a new website last November, and we're rolling out some gorgeous new products at the summer markets."

"When you're caught up looking at the big picture, it can be easy to overlook the smaller scale events and opportunities to promote our brands and products, but that's important too. The Calhoun area, where Karastan is headquartered, is filled with area rug and flooring manufacturers, so when we were asked to donate area rugs to fill some of the VIP areas at Rome River Jam, including Luke Comb's personal cabana, we were glad to do it. We hope it made Luke's and his crew's spaces feel a little more cozy and stylish, and it gave us a chance to get in front of an audience of 15,000 people."

Karastan's artistic Enigma collection features abstract, texturally driven designs that combine subtly shimmering sprinkles of viscose with the velvety texture and outstanding durability of Karastan's exclusive SmartStrand Silk.

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