03022018 Nourison and Studio NYC Design Announce Partnership, Launch Organic Modern Collection
NOURISON AND STUDIO NYC DESIGN ANNOUNCE PARTNERSHIP, LAUNCH ORGANIC MODERN COLLECTION
The Organic Modern collection of rugs, pillows and throws, a collaboration between Nourison and Studio NYC Design, debuts at select retailers in April. Shown, Current rug in Glacier Grey.
SADDLE BROOK, N.J. - Leading floor covering and home accents manufacturer, Nourison announces the launch of a new partnership with Manhattan-based Studio NYC Design to produce an affordable luxury collection of rugs, pillows and throws.
The new collection of coordinated home accents, designed by co-founder of Studio NYC Design, Nancy Fire, embodies the style, energy, and unique complexity of New York City along with an organic, modern, and nature-inspired feel.
The jacquard weave Current Rug in Midnight Teal from the Organic Modern collection is evocative of rippling water and features a simulated brush stroke pattern in a mix of icy cool blue, teal and beige.
The Organic Modern nature-inspired collection consists of an eclectic blend of unexpected patterns using a jacquard-style weave to give the line a contemporary vibe. Colors ranging from shades of blues, to greys and creams inspire each product's style name, such as, Current, Tide, RiverBed and Phases, and are representative of its place in nature.
The new collection combines Nourison's 40 years as a leader in color design and innovation in home manufacturing with Fire's 30 years of design experience. "When two experienced, family-operated design businesses get together, big and exciting things happen," says Nancy Fire, founder and creative director of Design Works International and creative director of Studio NYC Design.
The new Organic Modern collection includes embellished pillows in natural tones. Shown is the 18" x 18" LJ385 Ivory.
"We are very pleased to partner with Nancy Fire and to launch Studio NYC Design" products. Nancy is a leader in the industry and her knowledge combined with our expertise has produced a fresh, affordable collection that will appeal to a wide audience," said Julie Rosenblum, director of licensing at Nourison.
The Studio NYC Design products will launch in April at select retailers, with pillows and throws ranging from $49.99 to $199.99 MSRP and area rugs from $199 to $999 MSRP.
This textural 20" x 20" pillow, style SY400 in Fossil, is designed for consumers looking for affordable luxury.