|BED BATH & BEYOND INTRODUCES ONE KINGS LANE OPEN HOUSE BRAND
Bed Bath & Beyond, which acquired One Kings Lane in 2016, rolls out a new label under that name.
UNION, N.J. -- Bed Bath & Beyond announces the launch of its second private label home furnishings brand, One Kings Lane Open House, a livable collection of furniture and home décor pieces at accessible prices.
Bed Bath & Beyond acquired One Kings Lane in 2016 and is now bringing its unique design point-of-view to the Bed Bath & Beyond customer through this new brand. The collection will be available on both bedbathandbeyond.com and onekingslane.com.
Bed Bath & Beyond rolls out its new One Kings Lane Open House line of furniture and decor.
"The collaboration with Bed Bath & Beyond allows One Kings Lane to share the brand with a new audience of customers and design enthusiasts," said Debbie Propst, president of One Kings Lane and chief brand officer of Bed Bath & Beyond. One Kings Lane Open House is a wonderful, new level of sophistication and worldliness for Bed Bath & Beyond.
"It provides customers with a refined assortment of furniture and accessories for the home unlike anything we have had before," she continued. "The collection features product with the same polish and panache of high-end home furnishings but at down-to-earth prices, allowing both of our customers to curate their own designer looks affordably and easily."
Bed Bath & Beyond's new One Kings Lane Open House label includes a mix of modern and traditional styles.
One Kings Lane Open House features a mix of traditional and modern styles expertly designed to offer fashionable, well-made and functional pieces with thoughtful finishing touches. The collection includes a wide array of refined, yet friendly furniture and décor ranging from large-scale sofas, tables and bookcases to accent seating, mirrors, wall art, lamps, rugs, throw pillows and more.
Designed to bring the One Kings Lane aesthetic to a broader consumer base, One Kings Lane Open House offers gracious, chic and luxe designs that exude high style at a low cost. Each furniture piece provides an elegant, layered mix of traditional and feminine influences with rich details, textures and patterns. Playful accents are thoughtfully incorporated throughout the collection by pairing classic and lavish textures with striking hardware, colorful tassels, exposed wood and more.
The introduction of One Kings Lane Open House will further serve the mission of Bed Bath & Beyond being experts in the home by offering a more robust private label decorative furnishings offering to better serve the unique and personal styles of customers. Following the launch of whole home brand Bee & Willow Home, One Kings Lane Open House is the second Bed Bath & Beyond proprietary home collection launches for release through 2020.
Bed Bath & Beyond debuts One Kings Lane Open House -- a range of design savvy furniture and decor.
"This collection is tailor-made for our design-savvy shoppers," said Propst. "We are thrilled to offer our customers an accessible take on the chic aesthetic of One Kings Lane by offering lavish and livable looks. This launch is another step in bringing a meaningfully differentiated assortment to Bed Bath & Beyond customers."
One Kings Lane Open House collection ranges in price from $34.99 for decorative accessories to $1,199.99 for furniture pieces and are eligible for many of our coupons and other promotions. Items from the exclusive brand will be at bedbathandbeyond.com/oklopenhouse. The collection is also available on onekingslane.com. In spring 2020, the collection will be expanding into stores and launching additional product categories. The entire collection is now available for purchase.