Issue Date: 2018 JULY, Posted On: 7/22/2018

07222018 Dynamic Rugs Keeps Focus on Casual Chic, Expects Strong Vegas Market and Positive Finish to 2018
By Lisa Vincenti

Dynamic Rugs takes a casual chic approach to its latest introductions, including the carved classic motifs and distressed effect of the new Torino collection.

Dynamic Rugs expects Las Vegas Market to be a busy one as the company continues to focus area rug introductions on its trending casual chic approach to styling and weaving innovation.


"We are expecting the summer market to be a good one," said Anoosha Rouhanian, head of business development at the Frederick, Maryland company, adding that summer 2018 is expected be on par with last year -- one of the strongest summers in company history. "However, one difference for us -- since we are no longer showing at Atlanta market -- is that we will be seeing most of our customers in Vegas, so our appointments are more consolidated in one setting."


With high hopes for next week's Vegas show and September's New York Home Fashions Market, the company anticipates that 2018 will end on a strong note. And although Dynamic Rugs will no longer participate in the AmericasMart shows, it is planning on exhibiting as part of Domotex USA, scheduled for Atlanta in February 2019 (read full story). 

"We plan on experiencing even more growth than last year," Rouhanian continued. "We are continuously reallocating and acquiring resources so that we keep up with the fast growth. It certainly has been a fast-paced ride."

"Our philosophy is to provide fashion-forward products without compromising value." --  Anoosha Rouhanian, Dynamic Rugs

For the past several markets, Dynamic Rugs has focused its new introductions on "casual chic" designs. "Consumers seem to like the look of authenticity that isn't overstated. And as always, they're looking for "newness" -- new designs, colors, and fashions. 

"Our philosophy for this industry is to provide fashion-forward products without compromising value," Rouhanian added. "It's important to be fashion-forward because logistics mean it will take time for our products to actually hit the floor of stores. Therefore, we must acquire and stock not only products that are currently trending, but also products that we predict will be trending in the near future. Hence, we have expanded our marketing department so that we have sufficient resources to dedicate to trend-casting that is based on diligent market research."

The company commits a "tremendous" amount of resources to visiting to stores and factories to witness firsthand new designs, colors and constructions. "Despite all the resources that we put into creating highly fashionable products, we make sure to keep our products cost-effective. We balance fashion and cost, creating a product with great overall value, which is what's most important to buyers.

"So far this year machine-made has been performing really well," Rouhanian explained. "We expect it will continue to do well because the machines are improving, thereby allowing the quality to improve and allowing for faster production. As for styles, abstract continues to consistently be strong, especially abstract designs with subtle, faded touches of fashion colors."

Below are some recent introductions and line extensions that Dynamic Rugs will showcase in its Vegas showroom,  A-432:


The Dynasty collection by Dynamic Rugs combines hand-tufting and printing. 

Dynamic Rugs debuts the Dynasty collection for summer shoppers in Vegas. Featuring an original construction of hand-tufting over a printed pattern, the rugs are made of 100 percent wool. The overlay of the tufting softens the fashion colors of the print, thereby creating a subtle faded look. These designs are crafted in India.

Persian designs distinguish the Isfahan collection by Dynamic Rugs. 

Aptly named after an ancient Persian city, the Isfahan collection carries with it the classic beauty of authentic Persian designs. Featuring soft tones, the collection is made of viscose in Turkey in cream/multi, cream, light gray, gray, and light blue. Available sizes are 2' x 3'5", 2'2" x 7'7", 3'6" x 5'6", 5'3" x 7'7", 6'7" x 9'6", 7'10" x 10'10" and 9'2"x 12'10".


Dynamic Rugs' new Frontier collection is digitally printed.

The recently released Frontier collection features southwestern designs and cabin lodge motifs. The digitally printed, detailed rugs are made of 100 percent polyester chenille in Belgium with a soft hand. Colors include gold/beige, burgundy/brown, multi-color, burgundy/multi-color. Available in sizes 3'9" x 5'7", 5'1" x 7'7" and 7'10" x 10'10".


The Juno collection by Dynamic Rugs features classic looks.  

The Juno collection features traditional designs machine made of polypropylene for highly durable and shed-resistant classic looks. Made in Turkey, available colors are beige, light blue, blue, light blue/cream, dark blue/cream and cream in sizes 2' x 3'11", 2'2" x 7'5", 3'11" x 5'7", 5'3" x 7'7", 6'7" x 9'2", 7'10" x 10' and 9'2" x 12'6".


New designs are added to the Mosaic collection by Dynamic Rugs.

A top seller for Dynamic Rugs, the Mosaic collection, crafted of chenille viscose in Turkey, gets a line extension. The range creates a mosaic look that features a high-low texture. The collection layers brushstrokes on top of mosaic textures and patterns to combine abstract motifs with class mosaic looks in gray, cream, and blue color combinations. Available sizes are 2' x 3'5", 2'2" x 7'7", 3'6" x 5'6", 5'3" x 7'7", 6'7" x 9'6", 7'10"x 10'10" and 9'2"x 12'10".


Dynamic Rugs' Onyx collection offers added value and texture.

The rugs of the Onyx collection feature a soft look and feel. Crafted of a blend of viscose and two-color shrink polyester, the designs have a smooth touch with an embossed look, imparting added value as a result of the textured effect. The range offers a blue and gray color palette and is machine-made in Turkey. Available sizes: 2' x 3'5", 2'2" x 7'7", 3'6" x 5'6", 5'3" x 7'7", 6'7" x 9'6", 7'10" x 10'10" and 9'2" x 12'10".


The Oracle collection by Dynamic Rugs features Eco-friendly PET yarn.

Hand-made in India, the indoor-outdoor PET Jacquard weave Oracle collection is designed to withstand the broad spectrum of elements.Twinning practicality and durability, the range features a high-end simple yet sophisticated look. Offered in neutral gray tones with pops of color, Oracle rugs are available in sizes 2' x 4', 2' x 7'6", 5' x 8' and 8' x 10'.


The hand-tufted in-out Patio by Dynamic Rugs debuts in Las Vegas.

The indoor-outdoor Patio collection debuted in a range of styles earlier this year and gets introduced to Vegas shoppers for the first time. Hand-tufted in India, it is made of 100 percent high-density polyethylene (HDPE) construction combined with a rubber backing which provides no-slip safety.  Available colors are navy, gray, and multi-color in sizes 2'2" x 3'7", 5' x 8', 6' x 9', 8' x 11'.


Torino by Dynamic Rugs injects modern flair into classic designs.

The distressed or faded effect of the machine-made Torino collection, which features carved classic motifs and subtle touches of color, adds new looks for summer shoppers. Woven of polyester in conjunction with a special shrink polyester applied to the intricate designs, Torino is made in Turkey and available in gray blue, taupe, navy, light gray, white, silver, ivory, white, and beige. Sizes include: 2' x 3'11", 3'11" x 5'7", 5'3" x 7'7", 6'7" x 9'6", 7'10" x 10'10" and 9'2" x 12'10".

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