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Issue Date: 2018 MAY, Posted On: 5/19/2018


05182018 S&H Rugs Unveils New Gray Palette for Tribal Designs
S&H RUGS UNVEILS NEW GRAY & BLUE PALETTES FOR TRIBAL DESIGNS


S&H modernizes classic tribal and Persian motifs by recasting them in blue or gray color combinations. Above, SH40775

NEW YORK -- At this week's ICFF at New York's Jacob Javits Center, S&H Rugs unveils a new collection of tribal rug designs recolored for contemporary tastes in palettes of blue and gray.

All rugs are all hand-knotted of wool, or wool and silk and include vintage Kazak looks, Super Kazak Khorjin designs, Mahal Peshawar hand-knots, Heriz and Mamluk patterns.
 
S&H design SH40623 breathes fresh life into a traditional look with a vintage look Kazak, hand-knotted of pure wool.


 
"Although gray has been popular for the past few years, it is now starting to take hold in other parts of the country," said Ori Wilbush, owner S&H Rugs. He explained that Kazaks in gray tones or combinations of gray and blue had been very successful at High Point Market, prompting the company to deep dive into production. "Gray is still strong. The tribals are traditionally red and blue; they take on a fresh new look in gray as the primary color, and shades of dark gray, beige or every to make the patterns pop," Wilbush said.
 
This hand-knotted Super Kazak Khorjin design by S&H tweaks an iconic tribal style in completely contemporary color combinations. Shown, SH49643
 
S&H has been ramping up its focus on the trade and ICFF offers the company a chance to showcase some of its 10,000 in-stock designs. In addition, a pioneer in the online segment, S&H updates its site daily and offers same day shipping.

"Everyday our product is taking a further step away from the traditional Oriental rugs to the more trending and fashionable colors, designs and texture. We have come up with a few breathtaking developments," Wilbush noted.

 ICFF-goers will be able to see examples of S&H's latest tribal designs and also some of the company's newest abstract and modern looks. Below is a selection of new designs the New Jersey company will present at the 2018 fair:
 

S&H showcases its latest modernized tribal looks including this vintage styled, hand-knotted Kazak (SH40622) in gray, denim blue, sky blue and ivory.

This erased classic Persian design (SH40886) by S&H Rugs gets a tone-on-tone wool and silk redo.

Monochromatic gray palettes offer a fresh take on popular styles such as this S&H tone-on-tone broken design of wool and silk  (SH40896).

S&H Rugs presents the wool and silk hand-knotted Oceanic Mosaic in a trendy combinations of blues and grays for ICFF. 
 
A silver ombre design (SH40618) by S&H Rugs features silk with oxidized wool for a high-low effect.




















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