|LR RESOURCES DEBUTS INNOVATIVE RUGS, ADDS NEW OX BAY ACCENTS AT SUMMER MARKETS
LR Resources introduces its Mirage collection at Atlanta market, then heads to Las Vegas hoping to grow its western account base. Shown, Mirage 81565
ATLANTA -- LR Resources launches innovative rug collections in Atlanta, then heads to Las Vegas to grow its western account base, showing rugs for the first time at Next Step Reps.
"Brand new for Atlanta is our new space-dyed polyester collection, Mirage, which features a cotton weft Wilton space-dyed polyester construction in vivid colorations for a hand-knotted look" said Mike Thompson, vice president sales/GM. "Also, we are now shipping four new Naturals designs and our new Imagine and Outlander collections."
LR Resource introduces Mirage 81561, a new Wilton construction with a hand-made look.
LR Resources will debut its rugs and accessories in Las Vegas at the showroom of full-service representative group Next Step Reps located in Building C, suite 891. The company, which has been repositioning itself in the past year and a half, rolled out a gift and accessories program under the Ox Bay Trading Co. label. "It will be a smaller footprint within a large agency's space," Thompson noted, of the Vegas showroom, "We'll have a couple of 5x8 20 arm racks, and space to feature our pillows, throws, poufs, etc."
LR Resources will highlight its high-low Imagine collection, machine-made of polyester in Turkey, which is now shipping. Shown, 18153
"We are hoping for a good summer turnout by individual accounts," Thompson said. "We are also showing in Vegas in an effort to reach new western U.S. business and those who don't attend Atlanta market. We've also added reps in previously unrepresented areas.
"We've experienced a slight increase in the first half of 2019, and hoping to boost that growth with new collections."
LR Resources will showcase its main line of area rugs, including its newest Natural collection designs, at the Vegas showroom of Next Step Reps, a West Coast full-service rep group, C-819.