|KAS TO UNVEIL LICENSED RUGS BY ICONIC CALIFORNIA LIFESTYLE BRAND 'HANG TEN'
The new collection of Hang Ten area rugs by KAS will debut this summer in three distinct hand-woven looks and 15 designs. Shown is 855 Denim Santa Cruz from the Malibu collection.
SOMERSET, N.J. -- KAS Rugs announces a licensing partnership with free-spirited coastal lifestyle brand, Hang Ten, with three collections of rugs debuting at summer markets in Atlanta and Las Vegas.
"We are incredibly excited to launch Hang Ten rugs after an exciting product development Process," said Santhi Yarlagadda, vice president, KAS. "Hang Ten adds a new branding twist to our licensing mix and reaches an untapped customer base for KAS. We are looking forward to working closely with the Hang Ten and Jewel branding teams to spread this fun-loving brand into homes across the U.S.," Yarlagadda continued.
Founded in 1960 in California, Hang Ten and its signature footprint logo are currently licensed in apparel, swimwear, sunglasses, footwear, outdoor recreational products and most recently in fashion bedding. Via Jewel Branding, Hang Ten continues to seek expansion of its portfolio of surf and sun lifestyle designs into a variety of home categories, including rugs, home decor accessories, furniture and tabletop.
With over 2,000 retail partners worldwide and over a billion dollars in retail sales, Hang Ten continues to expand the brand's footprint extensively and has reached global success in many countries including: United States, Canada, Mexico, Brazil, Hong Kong, Korea, Taiwan, Japan, China, Singapore, the Philippines, Malaysia, South Africa and more.
In the top of bed category, Hang Ten products are found at a diverse range of retailers and e-commerce sites from Bed, Bath & Beyond to Nordstrom, Kohl's and Hayneedle. Hang Ten rugs can be found this summer at Bed, Bath & Beyond, Hayneedle and Wayfair to kick off the launch.
A bed fashion licensed program brings the Hang Ten California beach vibe to a new generation of young shoppers through myriad e-commerce sites. Shown is the Hang Ten Pismo Beach ensemble.
"Given the rapid growth of Hang Ten in multiple categories, we felt the timing was right to enable our customers to experience the brand throughout their homes, making Hang Ten a true lifestyle brand," said Marc Setton, CEO, Hang Ten. Added Ilana Wilensky, VP Jewel Branding: "The brand is synonymous with the beach and outdoor lifestyle which translates very well across many home categories."
The Hang Ten area rug launch by KAS Rugs comprises California-inspired designs in three collections: Malibu, Palm Beach and Sunset, all hand-woven in India.
HANG TEN MALIBU COLLECTION
A detail of a design from the new Hang Ten Malibu collection, 855 Denim Santa Cruz design, illustrates the a casual coastal look with multiple textures.
Malibu offers hand-woven chunky rugs constructed of easy to clean polyester that can evoke a California lifestyle or a bohemian vibe. A trendy color palette and corner tassels enhance this textural collection, and an assortment of six designs are offered in four sizes to kick off this look.
HANG TEN PALM BEACH COLLECTION
Above and below, Navy Horizons from the Hang Ten Palm Beach collection by KAS will debut at summer 2018 markets.
Natural hand-woven jute rugs in the Hang Ten Palm Beach collection are presented in two looks: a chunky solid weave, and a smoother version with stripes. These natural, rustic rugs bring a stylish neutral element to any space, in keeping with the organic beach vibe of the Hang Ten brand. Available in four sizes, the initial assortment consists of six trend-colored rugs.
HANG TEN SUNSET BEACH COLLECTION
From the Hang Ten Sunset Beach collection style 680 multicolor sands design, above and below, by KAS Rugs.
The Hang Ten Sunset Beach collection represents a Boho free-spirited look with ultra-soft, hand-woven flatweaves in natural jute and sari silk. The lightweight rugs have a very low 1/8-inch pile height, and come in five sizes, from a 27"x 45" scatter size up to 8'6" x 11'6".
Hang Ten joins KAS' licensing portfolio of lifestyle brands, which also includes Libby Langdon and Bob Mackie Home. Hang Ten collections and more from KAS Rugs will be displayed this summer at Atlanta market from Tuesday, July 10-14 in AmericasMart, #4-C-5, and at Las Vegas Market from Saturday, July 28-Aug. 1 in WMC Building 1, #B175.