Issue Date: 2018 SEPTEMBER, Posted On: 9/29/2018

09292018 Couristan spotlights 'Outdurable' Reversible In-Out Rugs at Casual Market Chicago

Couristan showcases its Outdurable line of completely reversible indoor/outdoor rugs, with each side featuring different colors and a different pattern.

CHICAGO -- When Couristan opened its Casual Market Chicago stand at the Merchandise Mart (7-4029) last week, casual furniture retailers got their first look at the company's new Outdurable collection of reversible indoor-outdoor rugs.

Previewed earlier this year, the full collection was presented at the annual show, held Sept. 25 - Sept. 28, with 10 reversible designs, each rug with two completely different designs and colorways on either side. "Basically you are getting two rugs in one," explained Larry Mahurter, Couristan vice president of marketing. "As a pioneer in the industry for outdoor living area rugs and carpeting, to our knowledge this is the first reversible outdoor area rug collection in the industry."

A dramatic geometric reverses to another bold design in this Outdurable rug by Couristan.

Made from 100 percent fiber-enhanced Courtron polypropylene featuring a structured flatweave construction, the Outdurable collection is UV stabilized, resistant to water, mold and mildew, light weight and pet friendly. "These area rugs have the same fiber content and durability factors of our other outdoor area rug collections; however they provide the end user with a little more decorating flexibility, as well as the ability to change the appearance of their setting by simple flipping over their area rug. Yet another marketing concept for outdoor living," Mahurter said.

In an innovative spin on the outdoor rug category, Couristan's Outdurable line is offered in contemporary and transitional geometrics as well as some updated classics such as an over-scaled damask and medallion designs. The polypropylene rugs are $129 at retail. Stocked sizes run from 3'9" x 5'5" to 8'6" x 13' plus two runners.

An extrapolated damask motif in blue and white is paired with a grey and white overall medallion design in this Oudurable introduction by Couristan.

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