Issue Date: 2018 NOVEMBER, Posted On: 11/18/2018

11192018 The Best of BDNY, Part 2 - Hospitality Area Rug Trend Tour
By Lisa Vincenti


NEW YORK -- In Part 2 of this RugNews.com special hospitality report, we continue the tour of area rug trends at the annual 2018 Boutique Design New York -- a hotspot of innovation and industry news.

In fact several iconic names in the high-end residential area rug sector (such as Nasiri Carpets, Stark, Tibetano, Warp & Weft, ) debuted or returned after a break. They joined returning exhibitors Couristan, Liora Manne, Nourison, Obeetee, OW Hospitality, Samad, Shaw and Surya  -- all committed to growing this category and all of which announced product and/or company news at the fall show.

In Part 2 of this special two-part series, RugNews.com tours the booths at BDNY to showcase the top looks in hospitality design. Below find Nourison to Warp & Weft.

And don't miss Part 1 where the action begins with Bokara Rug Co. to Nasiri Carpet. Finally, make sure to read our exclusive hospitality business report where weavers and importers share their big news and plans to capture a share of the hospitality segment (read full story).

Amy Pinther with Marriott International stops by to review the Nourison booth with Jonathan Peykar, VP of hospitality.

Nourison's booth at BDNY took a fresh approach to its display at the 2018 BDNY, choosing to turn the focus on the company's area rugs. Showing off its capabilities in a range of constructions, the company presented hand-tufted Prismatic, hand-knotted Christopher Guy and high-definition printed La Reve designs. The company also showcased its prowess in the Axminster category with a design on the floor featuring Nourison's unique dye system abrash technique.

The company also introduced its new creative director of hospitality, Dipesh Haria (read full story), at BDNY 2018.

Nourison showcased an eye-catching hand-tufted Prismatic collection design that stopped buyers in their tracks.


Obeetee's Patricia Ben-Zvi shows IFDA's Su Hilty and designer Garette Johnson the company's latest color drenched looks from the new Paradise Dreamscapes.

Business was brisk for Obeetee as the company unveiled some surprising fresh looks at the boutique hospitality show. Patricia Ben-Zvi, named president of Obeetee North America earlier this year, noted that she and her design team wanted to add more color to the assortment, and the culmination of that endeavor is the lively Paradise Dreamscapes collection (read full story). The range features several new constructions, some specifically developed for the hospitality segment. 

The signature piece, also called Paradise Dreamscapes, is a multi-level, hand-carved tufted rug made of 100 percent New Zealand wool. In addition, Obeetee developed a new elevated "Kuba Moroccan" quality, a high pile, hand-knotted construction that has been altered and engineered to be more suitable for contract and hospitality.

Obeetee's new Paradise Dreamscapes collection features constructions designed for the contract market.


OW Hospitality's Gavin McDowell, left, TinaMarie Montone and Elliot Steel introduce the in-house designed Eshta collection, inspired by the work of artist Deena Fadel.

OW Hospitality, which has been a participant in BDNY since the show's founding nine years ago, continues its focus on design-driven collections with the debuting Eshta. Comprised of three constructions, including Axminster, hand-tufted and printed qualities, the new collection explored not only Oriental Weavers' Egyptian roots but also the work of up-and-coming Cairo artist Deena Fadel. OW commissioned a painting from Fadel, which was displayed at its BDNY booth and from which the new collection takes its cues.

"I used her art as an inspiration for our team to concept new work," said Gavin McDowell, OW Hospitality's global design director. "In the Eshta collection we are showcasing a bunch of different techniques including an Axminister with a high-luster, nylon, hand-tufteds, some printed designs with carving. We are just trying to be product developers to differentiate ourselves in the marketplace."

OW Hospitality showcased its new Eshta collection available in printed (top), hand-tufted (middle), and woven Axminster (bottom).


Samad's Bryon Hamilton and new licensing partner Charles Pavarini III debuted Pavarini's first rug collection, which is being geared toward the hospitality segment.

Residential carpet company, Samad returns to BDNY for a second year and ratchets up its focus on the hospitality segment. The company not only introduced its first hand-tufted constructions at the event but also showcased its new licensing partner, renowned residential interior designer Charles Pavarini III (read full story). The new hand-tufted CPIII, which includes six initial designs, is Samad's first collection to specifically target hospitality market, Nicole Samad said.
The new hospitality driven Charles Pavarini III rug collection by Samad debuted with six hand-tufted designs.


Shaw, once a regular name in the area rug business, introduces the Forum collection that includes four area rug designs.
Shaw, a big name in the contract/hospitality segment, revisits area rugs --after leaving the residential rug category several years ago -- in its latest looks for BDNY 2018. Showcasing a collection of modern and graphic designs for show shoppers, the Forum collection includes not only  broadloom and carpet tiles, but also explores shape and form through four distinctive area rugs, designed to inspire and suggest custom opportunities. Forum features a subtle palette of light, neutral tones, interspersed with calligraphic lines in a rich black. 

Shaw debuts its new hospitality focused Forum collection, which includes four distinctive area rug designs in addition to broadloom and carpet tiles.



Stark's new hospitality division was formally launched at BDNY and showcased its inaugural range of hospitality designs.

High-end residential area rug atelier Stark used BDNY to launch its new hospitality and contract division, which created a line of hospitality driven products, including Stark's first Axminster broadloom in a blend of 80/20 nylon, said Samantha James, who joined Stark earlier this year to develop the line. The company's booth showed off new Axminster products which feature several techniques new to the U.S. market, including Axminsters with the look and feel of hand-tufted and hand-knotted rugs, James said.

Stark Hospitality's new carpet assortment includes printed designs, left, and Axminsters, shown right, in an 80/20 nylon blend.


Surya's Jackie Paulsen shows off Amira (hand-knotted of New Zealand wool), one of 14 custom rug constructions geared toward the contract/hospitality market.
Surya showcased its custom capabilities at the 2018 BDNY with a hand-tufted, organic-shaped design that had designers stopping by to take a closer look said Jackie Paulsen, marketing director Surya.
In addition, the company displayed a variety of designs in constructions Surya developed for this market. Among those 14 constructions, the company's custom high-density hand-tufted premium wool Vail collection is a favorite. "A lot of designers are asking for shaped rugs and we are seeing that as a new need to target," she told RugNews.com. 

Surya's hospitality rug capabilities were on display at BDNY 2018 where the company showed off a custom cut-edge design.


Tibetano's Nana Grace walked designers through some of Tibentano's plush fur and hide custom rug samples at BDNY 2018.

Bespoke area rug atelier Tibetano, with  showrooms in Manhattan's Flatiron District and nearby Englewood, New Jesey, returned to BDNY after a short break from the show. Tibetano showcased its growing Swedish carpet collection designs, handwoven of wool. "BDNY shoppers are looking for novelty rugs so they can make spaces look more like homes," said Tibetano's Shahram Nazar.
Tibetano's hand-woven Swedish collection had designers stopping to learn more.


Warp & Weft's Marta Szwedek, left, Michael Mandapati and Kristy Krivitsky return to BDNY to showcase new hospitality constructions, including the company's first Axminster, on the floor, and Stroll II, pictured hanging.

Warp & Weft, which returned to BDNY after a five year hiatus, reported a busy show and debuted a novel construction specifically geared toward the hospitality sector. The New York showroom, known for its collection of hand-knotted modern and traditional rugs, introduced a high-end Axminster, said Kristy Krivitsky. The company showcased its new capabilities by recasting the popular Tangent design from its collaboration with Yabu Pushelberg, an interior design practice active in the hospitality and commercial segment, in that construction.

Warp & Weft introduces its first Axminster carpet showcased in its Tangent design from its Yabu Pushelberg collaboration.

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