Issue Date: 2019 MARCH, Posted On: 3/6/2019

03062019 Dynamic Rugs Revamps Roll Runner Program for NY Home Fashions Market Debut

 Dynamic Rugs will unveil its revamped 92-SKU roll runner program at NY Home Fashions Market. Shown, a popular Ancient Garden design

NEW YORK -- Dynamic Rugs is re-inventing its roll-runner program in time for the upcoming New York Home Fashions Market, running March 18-21.

The re-invigorated program includes an expanded selection of 92 SKUs,  in a wide variety of designs and colors, and covers a range of sizes, materials and costs. Also, part of the program is a new and improved display system, which will be on show at Dynamic Rugs' 295 5th Avenue showroom, 1018.

Dynamic Rugs redesigns its roll runner merchandising system to make it more practical and easier to shop. 

"We have been in the roll runner business for 25 years, but we wanted to update the program to make it more practical, efficient, all-encompassing, and of course, aesthetically enticing," said the company's Anoosha Rouhanian, adding that the Dynamic Rug's roll runners, which are available in matching area rugs, are offered in 2'2", 2'7" and 2'9" widths.

With materials ranging from polypropylene to New Zealand wool, designs are available in a range of price points, starting with an MSRP of  $11.99 per linear foot to $89.99 per linear foot for New Zealand wool qualities.

"Such a broad variety of designs in such a wide array of categories called for an efficient display. Therefore, we've also restyled our roll runner display rack to be able to hold and display more qualities in a flexible manner and also to provide more information to consumers."

The redesigned Dynamic Rugs roll runner rack offers an easy to browse display.

The new design offers plenty of options for shoppers including various types of finishing such as unfinished, fringed, end-capping and serging. It also displays the available widths, material, and the company's website address and logo.

"We are updating now because as we grow as a company, we're innovating to be more efficient and productive, and this display is one of our innovations," Rouhanian said.

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