|NOURISON INTRODUCES MIX OF NEW DESIGNS, GROWS BEST-SELLING LINES
Nourison continues to expand its Calvin Klein offering with a range of signature-styled rugs debuting in High Point. Shown, Riverstone.
HIGH POINT, N.C. -- Leading floor covering and home accents manufacturer Nourison is focusing on hot trends and cool styles at High Point Market, introducing a mix of new designs and additions to best-selling area rug collections.
Among the debuting designs are fresh looks added to the Calvin Klein program and to the best-selling Divine and Prismatic collections, and the hit Starry Nights collection, which launched this summer.
Nourison adds to the Calvin Klein program with a range of new minimalistic designs. Shown, CK990
The Calvin Klein area rug collections that will be previewed at market include Riverstone, Northwest and Abyss. The new textured Calvin Klein rugs focus on a return to the brand's classic, iconic aesthetic with a touch of modern minimalistic refinement.
New natural hair-on-hide designs from the Northwest collection by Calvin Klein debut in the Nourison showroom.
Riverstone features large-loop area rugs hand-woven in wool with a thick pebble weave. Northwest introduces a neutral patchwork with cross-stitch detail, handmade with 100 percent natural hair on hide leather. The Abyss handwoven area rugs have a subtle sheen and flowing linear pattern, adding unique textural variations in the high-low pile.
DIVINE & PRISMATIC
Nourison grows its popular hand-tufted Prismatic series with PRS05.
New styles will be launching for the existing hand-knotted Divine collection, including cross-hatch and abstract textural patterns in sand tones. The hand-tufted Prismatic collection welcomes a bold blue colorway for the popular PRS05 style, currently available in silver cloud.
The successful Divine collection adds new looks including the cross-hatch DIV10.
Trends this market season are focused on animal prints, hygge, dark glamour and hand-knotted one-of-a-kind rugs. These trends will tie into Nourison's digital campaign and assortment in the showroom.
Mina Victory Home Accents will introduce metallic printed velvet pillows in rose gold and beaded hair on hide pillows in green/gold.
TREND SPOTTING OUTSIDE THE SHOWROOM
Market shoppers will also find Nourison products in the 2019 Fall High Point Market TrendWatch displays and Junior League of High Point Designers' Showhouse.
Mina Victory Home Accents will be featured in the three High Point Market TrendWatch displays: the Animalier trend (IHFC Green Lobby) showcases the Luminescence gold metallic leopard velvet pillow (AC203); a fuchsia laser cut crocodile pattern hair on hide rug (BR700) will be in the Drenching trend display (Suites at Market Square Lobby); and a rose shag pillow (TL004) in the Focus display (Showplace walkway).
The Nourison Le Reve Collection will be featured in David Santiago's "hospidential" project at the Junior League of High Point Designers' Showhouse, located at the historic Dalton-Bell-Cameron house at 1013 Johnson St.
CITY OF HOPE FUNDRAISER
On Sunday, Oct. 20, 2019, Nourison will be supporting Breast Cancer Awareness Month. Nourison employees will be wearing pink in coordination with "High Point Pink Out", a City of Hope initiative to support breast cancer research and treatment. A percentage of sales from the Nourison showroom on Oct. 20 will be donated to City of Hope.
There will be a number of events hosted in the Nourison showroom at IHFC IH101:
Saturday Oct. 19 - Wednesday, Oct. 23
Start your day with a hot drink at the Nourison Café
8:00 AM - 9:00 AM
Cool down with cocktails at the Nourison Café
Saturday Oct. 19 - Monday, Oct. 21
4:00 PM - 6:00 PM
Meet & Greet with Kathy Ireland
Saturday, Oct. 19
1:30 PM - 2:15 PM
Meet & Greet with Kathy Ireland
Sunday, Oct. 20
11:45 AM - 1:00 PM
NAIL POLISH TRAIL & INSTAGRAM COMPETITION
Nourison kicks off its partnership with Steelyard Access by participating in their Nail Polish Trail. The polish shade Sand Storm, coordinates with the rug maker's new Divine area rug styles in Sand Storm. The polish can be picked up during Nourison showroom events.
Nourison will also host an Instagram photo contest in its showroom. Participants should be following @nourison on Instagram a post a pic on Instagram or Instagram Stories from the Nourison showroom, with the hashtag #nourisonhpmkt. Photos will be judged on creativity and composition, with the best post winning any style Nourison rug up to $800 MSRP.
Nourison is a leading global floor covering company that produces extensive collections of area rugs, broadloom carpet, and home accessories at multiple price points from low to mid-market to luxury. Nourison is one of the few fully vertically integrated companies in its segment, overseeing almost every aspect of the manufacturing process. As a result, the company boasts exceptional speed-to-market, shipping more than 95 percent of its product orders within 48 hours. The focus on customer service has helped Nourison become a valued partner within the home furnishings and hospitality industries to both retailers and interior designers.
Nourison was founded in New York by brothers Alex, Stephen, and Paul Peykar in 1980, and remains a family-owned company. Its product assortment includes licensed collections from well-known brands such as CALVIN KLEIN, Kathy Ireland, Waverly, Christopher Guy, and more.