Issue Date: 2017 MAY, Posted On: 5/23/2017

05232017 Shore Rugs Wins ICFF Editors' Award for Most Innovative Material

The winners of the 2017 ICFF Editor's Award for Material Innovation, Shore Rugs founders Louie Rigano and Gil Muller pose in front of their hand-woven silicone comfort mats. 

NEW YORK -- London-based Shore Rugs founders Louie Rigano and Gil Muller earned another prestigious award for their unique comfort mats, this time the 2017 ICFF Editors' Award for Material Innovation, presented at the International Contemporary Furniture Fair on May 22.

Shore, which debuted at ICFF last year, emerged as a young superstar garnering two 2016 awards - the NYCxDesign award for commercial flooring, and the Best of Show in the flooring category by IFDA Selects (read full story).

Shore comfort and wellness mats are hand woven of 100 percent silicone material that feels like a gel shoe insert and is designed to release leg strain and fatigue normally caused by standing on hard surfaces for long periods. The designs are made using thick 12-mm cords, hand woven in traditional techniques. Since silicone has no fibers, the rug is hypoallergenic and completely waterproof, for easy cleanup.
2017 ICFF Editors' Awards judges, a committee of five leading design industry media, scoured the show floor to discover the designers and products that represented the best of global design at ICFF NYC. The awards were announced at the end of day one on the ICFF Stage with the judging committee personally presenting each winning brands its coveted award.
Following is the complete list of 2017 Editors’ Awards Winners:
Material Innovation– Shore Innovative Rugs (booth 1882)
Architectural Lighting– Delta Light USA for Midispy Trimless (booth 2301B)
Wellness– Pratt Institute for Design for the Mind (booth 2957)
Outdoor Furniture– Dvelas for Living Sails (booth 1718)
Seating– Bob by Thomas Bernstrand and Stefan Borselius for Blå Station (booth 1713)
Collection– Exchange Collection by Jun Aizaki/Crème for Stellar Works (booth 1801)
Emerging Designer – Trueing (booth 165)
Textiles– Louise Gray (booth 2277)
Kitchen & Bath– Fantini for the Nice Collection by Matteo Thun and Antonio Rodriguez (booth 757)
Booth Design– Two.Parts with Katie Shima (booth 1029)
Decorative Lighting– Jason Krugman Studio for Jupiter (booth 129)

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