09262019 NY Home Fashions Market: People & Product, Part 2 By Carol Tisch & Lisa Vincenti
NY HOME FASHIONS MARKET: PEOPLE & PRODUCT, PART 2
PLUS, A FIRST LOOK AT DESIGNS HEADING TO HIGH POINT
NEW YORK -- RugNews.com continues its coverage of the people and products that made NY Home Fashions Market a success, and gets the first look at designs heading to High Point next month.
In fact, New York market proved a great testbed for new area rug designs, some of which may hint at looks on the drawing board for 2020 -- especially in the indoor-outdoor category. New York also serves as an important barometer of what's trending among consumers in fast-paced, fast-fashion e-commerce market. Looks selling well continue to be dominated by high texture designs, tribal-inspired weaves and patterns, indoor worthy outdoor area rugs and super plush constructions.
In Part 2 of this series, we continue our comprehensive review of the New York market's top sellers. Make sure not to miss RugNews.com's extensive coverage by checking out Part 1.
Alex Peykar, Andrew Peykar and Paul Peykar showcase Nourison's innovative power-loomed Homestead collection at the company's new fifth floor showroom at 295 Fifth Ave.
Nourison's new fifth floor showroom in the Textiles Building centered on its scatter and accent rugs -- a category that is important to NY market buyers. In fact, Giovanni Marra, director of marketing and digital strategy, told RugNews.com, Nourison does most of its scatter business at this market and so rolled out plenty of new products. At market, Nourison grew its popular Calvin Klein program adding its first scatter and accent rugs.
The company also presented plenty of area rugs for e-commerce and big box buyers. It introduced its new Homestead collection featuring Persian inspired designs protected by its proprietary Nouri-Guard fiber protectant also introduced at NY market. Based on buyer response, Nouri-Guard, which repels myriad types of stains will be rolled out in additional collections, Marra said. Homestead rugs will head to High Point next month along with new high-texture additions to the Kathy Ireland program, called Grand Expressions, also previewed in New York.
For e-commerce buyers, Nourison also added 13 new rugs to its best-selling Passion collection, power loomed in polypropylene, with traditional Persian floral motifs and distressed details. "New York is focused on value priced items for larger retailers who are looking for promotional pricing and smaller accent rugs," said Marra.
Nourison expands its Calvin Klein licensed program at NY Home Fashions Market with the label's first accent rugs.
Orian by Palmetto Living previews the the indoor-outdoor Summerset collection at New York Market. Shown, Summertime in the soft linen colorway.
"We've been busy," said the Orian's Julie Weaver, noting the company rolled plenty of fresh collections (read more). Buyers shopping Orian at the fall 2019 New York Home Fashions Market got a first look at the company's newest construction. The plush Illusions collection uses a different yarn system that varies yarn thicknesses and exploits polypropylene and the almost-metallic luster effect of untreated polypropylene. Illusions is set for official launch at next month's High Point Market.
In addition, Orian previewed other newly released area rug constructions, designs and color palettes, including two new indoor-outdoor ranges.
Premiering under the Palmetto Living by Orian label is the new Illusions collection. Shown, Simmons in black
From left, Oriental Weavers' Pat Muschamp and Sam Belak meet with Igor Yakovenko of East Coast retailer Airbase Carpet & Tile Mart to review the rug maker's latest introductions.
Oriental Weavers's showroom was full of fresh product for New York Home Fashions Market and the big box retailers and national chains shopping the event. The company showcased product for retailers looking for an alternative to Chinese imports, including new microfiber collections, like the debuting soft Fiona (read full story).
The company also introduced a lot of high-low texture looks, including Vesper, woven with a combination of polypropylene and shrink polyester.
Oriental Weavers grows its outdoor looks -- a popular category for big box and e-commerce buyer in NY
Rizzy Home focuses on its next generation to Panache, called Encore, collection in NY,
Rizzy Home showcased its new power-loomed Encore, a follow up product to its successful Panache. Encore, made of 100 percent polypropylene, is a slight step down from Panache, but features a coordinating blue color palette and beige combinations designed to work with Panache rugs and offer shoppers a coordinated whole home selection, explained Teresa Parris, creative and visual manager
While Panache, power-loomed of 100 percent heat-set polypropylene Rizlon exclusive yarn, and Encore both feature a range of styles including center medallions and abstract patterns, the new Encore, which includes 13 SKUS, adds a Moroccan-inspired designs to the program.
Also on show was Connie Post's Pink Peony, machine-made of blended New Zealand wool, with hand cuts to create a sculptured surface of highs and lows. Post and Rizzy Home have partnered and pledged a donation to City of Hope for each Pink Peony rug sold. The City of Hope breast cancer research fundraiser will continue through High Point Market.
Rizzy Home will continue to showcase the Connie Post collection, which is raising funds for City of Hope. Shown, Connie Post's Pink Peony
Rugs America co-owner Ariel Hakimian, left, with EVP William Staubitzer and Aaron Hakimian, co-owner.
"This has been our best-ever New York and fall -- we are seeing so much growth. 2019 will be up significantly over 2018," said Rugs America founder Ariel Hakimian.
Adding, "In New York, the biggest demand for us has for high-low, promotional priced pieces." To meet that demand, the company introduced the new Crawford collection, which includes about 20 styles crafted of a polyester shrink and polypropylene. The range is offered in popular color ways including cream and gray and a monochrome gray.
In addition, the company expands its successful Celine collection, which originally featured a range of medallion designs, and was expanded for NY shoppers with several water color style abstracts looks. Made of fine 100 percent polypropylene cross woven on a 37-color frame and with 750,000 knots per inch, the Celine collection features a level of detail comparable to 1 million point rug, he explained.
Rugs America also debuted the new indoor-outdoor Veranda collection a polypropylene sisal woven base in 10 styles. And, finally, anticipated to be a big hit at High Point, and previewed in New York, is the new Sapphire collection, which features 12 styles with a rich texture and hand-made look.
Rugs America debuts the indoor-outdoor sisal woven Veranda collection in New York.
Satya Tiwari of Surya meets with the Macy's Fine Rug Gallery team, Dave Mink, Drew Mink, Ted Evans and Deo Morales at Surya's new showroom at 295 Fifth Ave.
Surya, which after testing New York Home Fashions Market at the winter 2019 installment of this semi-annual fair, moved from the Prince George Ballroom to a spacious showroom at 295 Fifth Ave. The results paid off according to a Surya spokesperson.
The company is putting its shoulder behind the global nomadic design trend by showcasing the look with a generous display and growing its Moroccan-inspired Zanafi collection, which introduced a new woven texture with side tassels. Zanafi also features tufted and machine-made options to round out its assortment. The company also expanded the machine-made high-low Bahar collection to include fresh global looks. "We believe in that look and are investing in tribal, updated Moroccan designs," the spokesperson said.
Surya is committed to the global design trend and targets the look with its Moroccan inspired Zanafi collection, which added new qualities that will be on show in High Point.
Tayse debuts its first shag rugs at NY Home Fashions Market, including the Bre collection in 100 percent polyester with carved high low tile motif and tassels.
At NY market, Tayse introduced its largest roll out of new products to date, with more than 20 new collections in a wide range of designs and colors, including its first shag collections (read more). Among the latest introductions is Tayse's new Arlo collection, power-loomed of 55 percent polyester and 45 percent polypropylene frieze.
In addition, 10 shag collections were launched in New York, including Bre, which is machine woven of 100 percent polyester with carved high-low designs with Moroccan inspired designs featuring tassels. The machine-made polyester Lyra collection, also new, turned buyers' heads with its hand-knotted zero-pile look, which retails at $199 in 5x8. The collection debuted with 8 Persian designs with center medallions as well as overall Oushak styles.
The new Lyra collection is machine woven of polyester with highly detailed printed traditional designs and low pile.Polyester machine made printed $199, 5x8 retail
TRANS-OCEAN BY LIORA MANNE
Popular outdoor products from Trans-Ocean by Liora Manne were sought after by NY Home Fashions Market buyers. Shown. Rialto's Coral design in ice blue.
Trans-Ocean reports a strong New York market, with retailers on the hunt for fresh designs, on point fashion and colors. "The company is having a great year," Stephen Hoberman, VP of business development, told RugNews.com. "We have a very dynamic line of products and everything changes -- every six months it's all new."
Known for its technical innovations and fashion in outdoor rugs, Trans-Ocean has been expanding its indoor assortment to meet the changing needs of home centers, Hoberman said. "Our sales this market are a little skewed because people typically come to us for indoor-outdoor, but we have had a really good response to our indoor machine made products. Home centers are revamping their business channels so we have expanded indoor -- which used to be about 15 percent of our assortment -- to doubling our indoor assortment within the past year."
Market hits in the outdoor category were the Rialto collection's coral design in ice blue, crafted of 100 percent polypropylene with flatware base and soft touch pile, Marina stripe and turtle design. A top selling indoor collection was Laurel, a new Wilton woven range of 100 percent space-dyed polyester with 18 colors in the face.
Trans-Ocean by Liora Manne continues to grow its indoor-only designs with the new machine-made Laurel, Wilton-woven of 100 percent space-dyed polyester.
*Make sure not to miss Part 1 of RugNews.com's exclusive report.