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Issue Date: 2011 MAY, Posted On: 5/16/2011


05162011 Wools of New Zealand Introduces New iApp

WOOLS OF NEW ZEALAND INTRODUCES
NEW I-APP ON THE BENEFITS OF WOOL

MARIETTA, GA – Wools of New Zealand is offering a free i-app that informs consumers  about the health, sustainability, beauty and comfort  of wool, according to Hallie Cobb, marketing and training director.  The free application is available tor the i-Pad and i-phone through Apple iTunes.

Retail sales associates can use the new iApp as a training tool and as a sales aid that helps answer consumers’ questions about wool. Since the iApp is also available to consumers, it also acts as a take home brochure, giving potential buyers instant access. 

“Wools of New Zealand is continually introducing new ways to spread the word about wool’s many benefits,” said Cobb. “In addition to our Wool College, audio postcards, and Wool Benefit System, our new iApp gives salespersons and consumers instant access to the value wool adds to a floorcovering purchase.”

 

05.17.11

 


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