WOOLS OF NEW ZEALAND INTRODUCES NEW I-APP ON THE BENEFITS OF WOOL
MARIETTA, GA – Wools of New Zealand is offering a free i-app that informs consumers about the health, sustainability, beauty and comfort of wool, according to Hallie Cobb, marketing and training director. The free application is available tor the i-Pad and i-phone through Apple iTunes.
Retail sales associates can use the new iApp as a training tool and as a sales aid that helps answer consumers’ questions about wool. Since the iApp is also available to consumers, it also acts as a take home brochure, giving potential buyers instant access.
“Wools of New Zealand is continually introducing new ways to spread the word about wool’s many benefits,” said Cobb. “In addition to our Wool College, audio postcards, and Wool Benefit System, our new iApp gives salespersons and consumers instant access to the value wool adds to a floorcovering purchase.”
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