09252019 Momeni Introduces Full Fall Catalog Featuring 2020 Rug Collections By RugNews.com Editors
MOMENI INTRODUCES FULL FALL CATALOG FEATURING 2020 RUG COLLECTIONS
Momeni rolls out the 2020 edition of its annual product catalog, which includes 69 collections featured across 500 plus pages lavishly illustrated with lifestyle and product images.
CARLSTADT, N.J.Momeni announced the roll out of its 2020 catalog -- its first full catalog in five years, with plans for yearly updates.
The new 500-plus page catalog, featuring about 69 collections, was designed to better reflect the Momeni brand. "We worked really hard to change the aesthetic from the previous versions," said Rachel Fasciani, vice president of licensing and marketing at Momeni, who noted that the company plans to make the catalog an annual event.
Momeni principals, Reza Momeni, Ariel Momeni and Ali Momeni introduce readers to the company and its history in an opening spread of the catalog.
"Our new catalog is completely different in layout and approach from earlier ones. It gets a fresh look and is fully representative of our brand." New features include more room scenes, expanded copy and a simplified listing of products.
The catalog does not include the company's licensed programs -- Erin Gates, Madcap Cottage and the Novogratz -- each of which is represented in individual look books.
Momeni's new catalog includes more copy points and room shots. Shown, the Covington collection.
"Catalogs are one of the most requested assets by both clients and sales people. They offer the opportunity to get close to a product and have a tactile point of reference. They're also one of the best ways to communicate a brand," Fasciani continued.
Momeni's new full catalog is expected to be the first of its yearly catalog releases.