Issue Date: 2018 MARCH, Posted On: 3/23/2018

03232018 Rugs Make a Statement at Architectural Digest Design Show and DIFFA's Dining by Design

Rockwell Group and The Rug Company design a dining room for Dining by Design's 'Tables that Take You Away' featuring their newest rug collaboration, a Nepalese design called Lola. 

New York, N.Y. - With 20 stands featuring area rug exhibitors at the Architectural Digest Design Show held March 22-26 at Pier 94, and rugs at Dining by Design hosted by DIFFA at Pier 92, the category is making a strong statement at the 2018 editions of the co-located events.

In fact, Nourison was selected as a stop on the opening day media tour of top exhibitors where press from CBS News to RugNews.com got an insider's look at the latest design and architectural products on offer. Editors were particularly attracted to Nourison's gold metallic stamped cowhide rugs, new Christopher Guy designs, and "jewel" encrusted decorative pillows from Mina Victory.
Giovanni Mara of Nourison shows editors a glamourous Mina Victory jeweled pillow during a media tour stop at the company's Architectural Digest Design Show exhibit stand.
Dining by Design (DBD), the design industry's most illustrious fundraiser to fight HIV/AIDS, returned to Pier 92 with area rugs donated for its silent auction by Edward Fields, The Rug Company, and Woven Concepts. Mina Victory pillows from Nourison and Frette pillows will also be auctioned.  
Hosted by DIFFA: Design Industries Foundation Fighting AIDS, the Dining by Design gathers local and international brands and designers to create extraordinary dining vignettes to raise awareness for a worthy cause. DBD raises nearly one million dollars annually and hosts thousands of designers, notable guests, and avid supporters. 
Of the 30 dining room displays, two prominently featured area rugs: the Moroccan-inspired setting sponsored by The New York Times and One Kings Lane with tribal rugs lavishly layered and textured, and a dramatic elliptical room by Rockwell Group and The Rug Company.
Moroccan inspired area rugs set the stage at the Dining by Design room sponsored by The New York Times and One Kings Lane.
Longtime licensing partners The Rug Company and David Rockwell of the Rockwell Group reimagined the dining experience to be within an elliptical veil made from 4000 strands of dip-dyed carpet fiber ropes made in Nepal.  Behind the curtain, a custom elliptical table rests on Lola, the newest David Rockwell rug for The Rug Company.  Named for the architect's daughter, the rug was inspired by ceramic vessels that David Rockwell and Lola decorated in the studio of Montreal ceramic artist Pascale Giradin. 
Rockwell Group's rendering of their Dining by Design setting (above), which is inspired by the Lola rug designed in collaboration with The Rug Company (below).
Over the next four days, the 2018 Dining by Design New York will bring together over 40,000 guests to experience an array of dining installations by more than 30 designers, architects, manufacturers and brands. Participants transform a raw space into an immersive exhibit representing a unique concept. The displays set the stage for a public viewing from Thursday through Sunday afternoon, as well as two celebrations which bookend the show. 
On Thursday, March 22, Cocktails by Design kicked off DBD with samples from a selection of New York's best restaurants and Tito's Handmade Vodka and Casamigos Tequila sponsored libations. Dining by Desing will close with the Dining by Design Gala dinner on Monday, March 26. 
Rockwell Group reimagined the dining experience within an elliptical veil made from 400 dip-dyed carpet yarn ropes made by The Rug Company in Nepal in homage to the weaving craft.
"In 2017 DIFFA granted funds to 31 organizations across the country providing treatment and services to individuals living with HIV/AIDS," said Dawn Roberson, event director at DIFFA. "Our ability to provide these grants is due to the significant support we receive from the design industry each year at events like Dining by Design. This year, we hope to raise even more for this worthy cause." 
In addition to the design installations, Dining by Design features a silent auction, complete with innovative products, original artwork, and unique experiences.

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