Issue Date: 2018 APRIL, Posted On: 4/30/2018

04302018 Lili Alessandra Introduces First Rug Collection in High Point
By Carol Tisch

Sandra Hernandez Yedor, president of Lili Alessandra, gives RugNews.com the scoop on her first area rug collection, which premiered at the spring 2018 High Point Market. 

HIGH POINT, N.C. -- Lili Alessandra, a San Antonio, Texas-based fine linen and soft furnishings manufacturer, has extended its portfolio to include an inaugural rug collection of 21 designs which debuted at the spring 2018 High Point Market. 

Known for high-end quality and lavish embellishments in bed fashions, decorative pillows and throws, the company has adapted its styling techniques and patterns into what Lili Alessandra president Sandra Hernandez Yedor describes as woven art for the floor. 

"Rugs felt like a natural transition to me. I liked the idea of taking our designs and ideas to another textile -- something a little bit more durable, if you will," she told RugNews.com at her High Point space within the Codarus multi-line showroom.   

Two walls are lined with samples of the new Lili Alessandra rug collection, which includes hand-knotted wool and wool blends, and machine-woven sisals. 

Still, translating the Lili Alessandra designs and aesthetic into rugs involved a learning curve. "I had to learn the rug business, because it was really very foreign to me," Yedor explained. Still, she found some striking similarities. "Area rugs are very artisan - very much like my accessories.  

"In our bedding line, we have a lot of accent pieces -- decorative pillows and throws, and those all have some kind of handcrafted element to them -- whether it's hand applique or there is an embellishment of some kind like beading. When you study the rug-making business, it's the same story. I was so intrigued by it." 

The hand-loomed wool and linen Arden rug anchors a bed display with linens and coordinating accessories at the Lili Alessandra High Point showroom. 

Asked what specific elements in the rugs she picked up from her textiles, Yedor said, "I'm big with metallic so we've add metallic threading to the rugs. We have some samples illustrating that, as well as our sisal rugs, which we are doing with the raised texture of applique. The rugs are like my fabrics -- a combination of something more casual and something more elegant, like our brand."  

Lili Alessandra recreates the textural dimension of its hand-appliqued pillows in the machine-woven Suzani sisal rug launched at High Point Market. 

The launch collection includes hand-knotted and hand-loomed rugs made in India, Pakistan and Nepal of 100 percent wool, or blends of wool with viscose or linen. About a third of the introductions are machine woven in India of 100 percent sisal. The sisal rugs can be custom sized in a maximum width of 13 feet and up to 100 feet long.  Lili Alessandra offers all rugs in sizes 6×9 through 12×18, and retails range from $3,000 to $15,000. 

Yedor says customers were impressed with the rugs, and the line will continue to evolve.  Lili Alessandra will not contract with weavers directly, however. "I hooked up with a group that's nothing but rugs, and they do rugs all day long. They have the factories all figured out. The connections and relationships have already been built, which made my life a lot easier. It's a really good marriage. They were showing and teaching me, quite frankly. I knew what I wanted, but I needed to learn the manufacturing of it." 

The transitional Skylar area rug, hand-knotted in Nepal of wool, viscose and silk, is one of 21 designs introduced in multiple colorways by Lili Alessandra for its inaugural rug collection.

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