|SURYA BUILDS ON STRONG FIRST HALF WITH NEW SUMMER ROLLOUTS
Surya banks on its latest rug introductions in a range of constructions to continue its strong results to date, including the hand-woven Aida.
ATLANTA -- As Surya heads to summer markets in Dallas and Atlanta, the company enhances a stellar start to 2019 with a roster of on-trend products for market shoppers.
Looking back at first half results, the company has had a successful run, according to Jackie Paulsen, director of marketing. "The year is off to a tremendous start that is really a continuous momentum from the year prior," she noted. "We credit this success not only to our broad selection of accessories across all styles and price points, but to our industry-leading in-stock options and our customer-focused service levels."
The company aims to position itself as an all-inclusive resource for area rug retailers and designers. Noted Paulsen, "We have new rugs launching across a broad selection of constructions which makes us the ultimate rug destination as it truly is one-stop shopping."
In terms of trending looks and designs, Paulsen said that preferences among consumers are running the gamut.
"We are seeing that all things go right now, from very traditional, to out-there modern," she said. "Boho is going a little glam, and rustic is being refined." The company's introductions that will be on view in its Atlanta and Dallas showrooms reflect these directions.
Below a preview of Surya's offerings at its upcoming markets:
Inspired by the architectural elements of the European city for which it was named, Livorno has muted and modern colors woven into a detailed geometric pattern. The size range includes oversized options.
A high-low pile accents the details in the Nobility collection, which features five designs in a dusky color palette of blues, greys, and creams. The rugs have a lustrous sheen that complements repeating geometric patterns, such as diamonds and crosses. It comes in a range of sizes, including oversized options.
Made of 100 percent New Zealand wool, this rug collection features an intricate design worked in a cream and dark brown color palate, offering a sense of understated luxury.
This colorful Aida collection rug features dusty bright colors like orange, blue, green, and pink offset by warm neutrals. Its accessible style fits nicely into coastal, cottage, rustic, or bohemian settings.
Jute, wool and polyester give Arielle an earthy feel in this flatweave collection. The rugs feature a wheat-colored background with a scattered pattern that offers a global bohemian feel.
Five global bohemian options comprise Cheyenne, a collection offering an artisanal feel, with a dense, two-inch fringe detail accenting geometric patterns. The range incorporates aqua, camel, charcoal, cream and dark blue into a wool/polyester construction that comes in both standard and custom sizes.
Made of 100 percent wool, Tulum is a hand-woven shag rug inspired by Scandinavian design. Warm neutrals like cream, grey, brown and tan are used in the highly textured rugs, which are accented with a fringe detail.
Neutral hues are prevalent in the hand-tufted Maroc collection of wool rugs. A loop and pile construction highlights designs like zig-zags, stripes of repeating patterns, and scattered tribal motifs.
An asymmetrical, Moroccan design in this rug collection is inspired by the ancient Azilal rugs that were crafted by artisans in the heart of the Atlas mountains. The collection is comprised of 12 designs and features a chunky high-low construction. It's made of polypropylene woven to emulate the properties of wool. A braided fringe detail is a finishing touch.
Sixteen designs are part of Big Sur, which spans a range of style options, including global bohemian, traditional, and coastal. Patterns range from contemporary medallions to oversized palm patterns to more traditional Oriental designs. This outdoor-friendly collection, made of polypropylene, comes in versatile colorways like neutrals, blues, and greys, with accents of vibrant yellows and reds.
Updated traditional and transitional styles make up the Lincoln collection. Gold, rust, wheat, navy and taupe colors are incorporated into beautifully distressed patterns worked in 100 percent polyester.