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Issue Date: 2017 NOVEMBER, Posted On: 11/29/2017


11292017 One Rug Sold every Two Seconds as Wayfair Marks Strongest-Ever Cyber Monday
ONE RUG SOLD EVERY TWO SECONDS ON WAYFAIR'S STRONGEST-EVER CYBER MONDAY


Wayfair reports a 53% increase in direct retail sales for the peak five-day holiday shopping weekend and strong sales on rugs. (Photo: Business Wire)

BOSTON-- Wayfair, Inc. today reported a 53 percent increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday.

The company experienced its strongest sales day ever on Cyber Monday with peak order volume between 9 p.m. and 12 a.m. ET. Total orders from repeat customers accounted for 63 percent of holiday orders and Wayfair's popular mobile app and innovative technology features made it quicker and more convenient for shoppers to make purchases on-the-go. 
 
Throughout the holiday weekend, Wayfair customers stocked up on everyday household items such as bedding, rugs and slow-cookers while also making more significant purchases such as sofas, beds, mattresses and dining sets. In fact, on Cyber Monday, Wayfair customers purchased a sofa every 13 seconds, a mattress every eight seconds and a rug every two seconds. 
 
"With the holiday season centered around family, friends and home, it's naturally a time of year when people are focused on creating homes they love," said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. "As expected, we saw record sales throughout the holiday weekend with our customers taking advantage of exceptional value, unparalleled selection and fast, two-day shipping to shop for every room of the house. Our customers have made it clear that home is top of mind for the holidays and have selected Wayfair as their trusted retailer for great value and fast delivery on everything for the home. We look forward to delivering our world-class customer experience to more families and homes than ever before this holiday season." 
 
From popular household items such as lamps, bedding and housewares to thousands of heavy and bulky items such as rugs, pool tables, swing sets, large appliances and hot tubs, more and more customers turned to Wayfair this year to find exactly what they want for their homes. A 3,875-pound storage shed and a single order for two and a half tons of flooring were among the tens of thousands of particularly large and heavy items ordered by Wayfair customers over the holiday weekend. Customers also scooped up seasonal décor from Christmas trees to garlands and wreaths and splurged on entertaining items such as game tables, outdoor fire-pits and bars. 
 
In housewares, Wayfair customers stocked up on the latest kitchen gadgets and small electrics such as slow cookers, juicers, vegetable spiralizers and air fryers. In seasonal décor, ornaments were among the top sellers this year as shoppers mixed and matched across thousands of new styles from Wayfair's Five for $25 Ornament Shop. Shoppers also snapped up customizable ornaments from Wayfair's newly launched Monogram Shop as gifts for family and friends.


















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