Issue Date: 2017 APRIL, Posted On: 4/20/2017

04202017 Nourison Launches Enhanced '50 To Infinity' Custom Sized Rug Program

Nourison debuts an enhanced "Fifty To Infinity" custom sized rug program, with new tools, expanded assortment and two-week deliveries.

SADDLE BROOK, N.J. -- Leading floor covering and home accents manufacturer Nourison has launched an enhanced custom sized rug program, called Fifty To Infinity, with new marketing tools including a Fifty To Infinity catalog and sample box with 25 rug samples, an expanded assortment of new rug styles and an easy shopping process with two week turn around.

The custom program offers a high fashion mix of rugs ranging from traditional to contemporary, featuring detailed designs and meticulous craftsmanship. Nourison has developed the program to be easily shopped by designers and fully supported by authorized dealers, allowing them to offer customers custom rugs with an impressively short turnaround time.

Nourison's enhanced custom rug program Fifty To Infinity offers a high fashion mix of rugs ranging from traditional to contemporary, like this Wildlife Plains collection Zebra design.
Designers queried asked to test the program said the most important reason for using Fifty to Infinity was the ease of customization. Many also said they also appreciated other features including the color/style choices and the turnaround time.

Nourison's Fifty To Infinity program allows designers and dealers to easily customize sizes and shapes as in this Manhattan collection Uptown rug .
According to these designers, the program definitely does allow more options and flexibility when selecting a rug during the design process due to the ability to adjust the size to any custom size needed.
Explains Gerard O'Keefe, vice president of sales, Nourison, "Designers and discriminating consumers love the idea of customization, but don't like the long lead times usually associated with custom rugs. Our Fifty To Infinity program allows the flexibility and high quality of custom but with a far more attractive, shorter turnaround" 

All the styles in the new Fifty To Infinity catalog are available in 50 area rug sizes and shapes, with a choice of squares, rounds, rectangles, octagons and runners, accent sized and oversized. Rugs can also be custom sized in an almost infinite number of sizes and shapes. Each collection uses luxury materials and sophisticated production techniques including New Zealand Wool for a lavish texture, custom-spun and dyed yarns to create subtle accents of light and shade, hand carving and sculpting for dimension, and meticulous hand washing for a delicate patina. The finished rugs are statement worthy pieces that will enhance any décor.

Featuring designs like the Manhattan collection's Gramercy, Nourison's new Fifty To Infinity custom rug program uses luxury materials and sophisticated production techniques.

The Fifty To Infinity program is supported with high-performing displays, a portable sample box and a full product catalog. A digital version of the catalog can be accessed by clicking here. The Fifty To Infinity sample box acts as a selling tool for dealers and a sample reference for interior designers working on custom-designed rug projects. Designers and dealers interested in the Fifty To Infinity program who would like to request a hard copy of the catalog and sample box should contact customrug@nourison.com.
"Designers were really excited about the box of samples they received and told us the quality and hand of the samples were excellent," O'Keefe said.

Nourison introduces its enhanced custom rug program 50 To Infinity. Shown is Trellis from the Twilight collection.

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