Issue Date: 2017 NOVEMBER, Posted On: 11/22/2017

11222017 Rug Makers Score With Hotel Designers at BDNY, Part 2
Lisa Vincenti


NEW YORK -- By all means a successful fair, BDNY, held annually in November, continues to attract traditional contract carpet manufacturers, such as Oriental Weavers  and Shaw Hospitality. But in the past two to three years, as hard surfaces become a material of choice at upscale properties (and even more mainstream ones) in both public areas and guest rooms, area rugs have been gaining ground -- fast. 

Naturally that growth has attracted the attention of some area rug brands more familiar in residential circles then in the hospitality market. Some of these names include Obeetee, which used its first BDNY to showcase its new express custom program, Samad, Surya and Warp & Weft, which unveiled an exciting designer collaboration at the event. 

"Guests want hospitality to reflect a residential look -- they want to see rugs in hospitality guests rooms, whether inset into hard surface or above the wood," said Frances Phillips, with Shaw Hospitality -- the winner of a Best of BDNY Award in flooring for its printed Canvas collection.

To grab the attention of designers and architects walking the show, exhibitors needed to offer something unusual or unexpected. BDNY is all about fresh ideas -- and it's also about highlighting custom capabilities, since so much of the work is bespoke. 

"BDNY gives client a look at what's new, because customization is so important in hospitality and clients want to see constant fresh designs," Phillips continued.

Below, in Part 2 of our exclusive BDNY 2017 coverage, we tour the latest designs from companies Obeetee to Warp & Weft. Make sure not to miss Part 1, to see what companies from ABC Custom to Nourison were up to.


Gretchen Auer, Obeetee sales manager, used BDNY to introduce designers to its new quick-ship program. On the floor, a design from the Deconstructed collection.
Obeetee makes a debut at BDNY 2017 highlighting its recently launched quick-ship program, which allows custom rugs to be completed in six to eight weeks (read more).  "We are focusing more on our quick ship program -- it's available in 193 colors in two densities," Gretchen Auer, Obeetee sales manager, said. In fact, Obeetee recently completed a custom express order for the cellar lounge of New York's Beekman Hotel.
"The show has been great. It's been a nice mix of designers and people who own smaller hotels, or might be interested in representing us," she continued.

A detail of Deconstructed collection design OBT031156 that can be customized online and ready in six to eight weeks.


Oriental Weavers' Elliot Steele walks designer Susan Jacobson, with LSE Architects in Minneapolis, through the striking Boho Vogue collection.
Oriental Weavers Hospitality, which has been participating in BDNY for several years, introduced high-end hoteliers and designers to its vibrant new Boho Vogue collection.
"This year's show is much better, than last year's," said Gavin McDowell, global design director, OW Hospitality. "We've had a great show and a lot of interest." OW used its entire booth at BDNY to showcase the new Boho Vogue, an Axminster, with an electronic Jacquard. 
"It is an upscale take on the global Bohemian trend. We've designed the collection with lots of layers and texture. It's a great product for complex, layered design. 
And while OW has been in the hospitality marketplace for some time, it's been putting a new management structure in place and bringing on board experts from the field of Axminster rugs, McDowell noted. "It's actually my favorite show of the year. It's a great time of the year to have a show. It's very manageable, and the location is great.
"We want to develop a name within the marketplace for being the best in high-quality design."

An upscale take on the global Bohemian trend, Boho Vogue is an Axminster, with an electronic Jacquard. 

Nicole Samad and Bryon Hamilton at Samad's first booth at BDNY in an effort to break into the hospitality market.
Samad debuts at BDNY 2017 hoping to capture the attention of boutique hotel designers and specifiers. "The show has been good -- we are meeting a lot of people," said Nicole Samad. "We want to get more into hospitality market ...  to branch out a little more."
The company is highlighting custom pieces from its Bespoke line, which is available in custom colors and sizes. "Designers have really been liking them," Samad added, pointing out that another popular line at the show has been the new tie-dye inspired Shibori collection. 

On the bottom left, Samad showcased its new Japanese tie-dye inspired Shibori and other stocked rugs, while the right rack showcases the company's Bespoke line including Elegance, on the top.

Shaw Hospitality wins Best of BDNY Award in flooring for its new all-nylon printed 
high-definition Canvas designs. Shown a photo-real rug of succulents.
Shaw Hospitality's vivid domestically made Canvas collection of 76 dpi high-definition, dye injection printed rugs stopped attendees in their tracks and also garnered the company a 2017 Best of BDNY Award in the flooring category. 
"Canvas is an innovation in carpet technology using dye injection where anything imaginable can be placed on a flooring surface," said Frances Phillips, marketing with Shaw Hospitality.  "So we are not limited to color. We showcase four different examples of how this machine translates to different art types, including a photo-real rug, where our designers worked with images of succulents, and another of line drawings."

The high-def injection dyed Subtle Blend from Shaw's award-winning Canvas collection features an abstract painting inspired design. 

Amy Gill and Jay Eiler, both of St. Louis' Checkmate Design, flank Surya's Alices Serres at Surya Contract's booth.
For its fourth BDNY, Surya Contract decided to play up two major trends it focused on in its 2017 catalog: curiosity and glacial. The company, which returns to the fair for the fourth time, takes a cross category approach to its display, showcasing its growing assortment of accessories and accents, lighting, wall art, area rugs and more.
"Surya fits into that residential look becoming so popular in the commercial market," explained Ailce Serres, senior designer, Surya, adding that the Moxy Hotel is a client and a perfect illustration of the more residential-type design in hospitality settings. "We were in residential first and we bring that new, more relaxed vibe to projects, where you feel like you are at home. We can sell the entire package from rugs to lighting to wall art."

Surya debuts the hand-tufted Vail construction at BDNY, crafted of New Zealand wool with a strie dyeing effect.

Warp & Weft returns to BDNY and introduces its just-released Grid collection of flatweaves by renowned design studio Yabu Pushleberg at the show.
Warp & Weft after a several year hiatus returns to BDNY debuting a new collecton of hand-woven flatweaves, called Grid, designed by studio Yabu Pushelberg. "They're amazing, inventive designers and are really on the cutting edge," said Warp & Weft's Kristy Krivitsky. We have worked with them for a number of years, and we really love their aesthetic."
Warp & Weft unveiled four design at BDNY and the range will eventually be comprised of 12 designs in total. Grid features geometric designs in a muted tonal colors.
"We were in the show in 2012, 2013, and 2014, then we took a break,"  Krivitsky noted, pointing out that the contract field has become a larger part of the company's business. "We are back because we have been doing a lot of contract. We feel like we have a strong offering in that way and we want to share it with people."

The Grid collection's Tangent by design studio Yabu Pushleberg for Warp & Weft reworks the hand-woven flat weave.

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