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Issue Date: 2017 JULY, Posted On: 7/29/2017


07292017 Kaleen Beefs Up Handmade Assortment, Debuts First Machine Woven Line
KALEEN BEEFS UP HANDMADE ASSORTMENT, DEBUTS FIRST MACHINE WOVEN LINE
 
 
The simple, tonal looks in Kaleen's new Herrera collection are summer market hits for their hand knotted quality and updated traditional designs. 

LAS VEGAS -- Handmade rug specialist Kaleen broadens its price point and construction range to include machine-made indoor area rugs with a debut collection to be introduced for the first time to Las Vegas Market shoppers along with several handmade collections that were also standouts at the Atlanta International Rug Market earlier in July.

In addition to the machine-made Tiziano collection, featuring 14 designs, Kaleen is beefing up its bread and butter handmade rug business with the addition of several innovative hand-tufted and hand-knotted collections at summer markets. 
 
Handmade Introductions
 
"We are big, big believers in the handmade side of the business. This week in Las Vegas we are showing two brand-new handmade collections, Herrera and Paracas, and we're showing two space-dyed handmade lines we introduced at the last High Point Market, Chancellor and Marble, that have been further refined," said Blake Dennard, senior vice president, Kaleen.
  
Herrera Collection
 
Kaleen will present the vintage-look, hand-knotted Herrera collection at Las Vegas Market
 
The distressed look and tonal colors of the new Herrera were a hit with buyers in Atlanta, Dennard said. An extension to Kaleen's two hand-knotted collections called Restoration and Relic, which are currently in the company's running line, Herrera features a popular vintage look in natural colors and is hand-knotted India. Offered in 12 designs, Herrera retails at $879 in 5.6 x 8.6.
 
Paracas Collection 
 
The new handmade Paracas collection by Kaleen features a unique chunky braided look.
 
Offered in six designs, the Paracas collection is a chunky braided wool series, which Dennard says is completely unique. "Buyers love it because it looks like an over-sized cable knit sweater. It looks like a crochet," he added.  The handmade designs include argyles and other geometric motifs contrasting a fashion sweater cable knit-inspired weave. The MAP is $579 in 5x8.
 
Chancellor Collection
 
New designs in the hand-tufted wool Chancellor area rug collection by Kaleen will debut at the Atlanta summer markets. 
 
The Chancellor collection of all-wool hand-tufted designs gives the traditional area rug a twist. Featuring unique borderless patterns using blended space-dyed yarns, the range, crafted in India, is offered in today's trending colors. Suggested retail is $499 in 5 x 7'9".
 
Marble Collection
 
Kaleen's Marble collection, one of two space-dyed hand-tufted lines to be featured at summer markets, is based on the fashion trend to marbleized motifs in fabrics, wall coverings and accessories. 
 
Kaleen's new Marble range, inspired by the organic designs of its namesake natural stone, is hand-tufted in India of 100 percent wool in blended space-dyed yarns. It carries a suggested retail of $499 in 5 x 7'9".
 
First Machine-Made Collection
 
Tiziano, Kaleen's first machine-made collection, was a best-seller at the Atlanta rug market, and is already on track for similar success in Vegas.
 
Tiziano is our first delve into the indoor machine-made category, and the reason was strictly on a price point basis," Dennard told RugNews.com. Tiziano is machine woven in Egypt of polypropylene, and will retail at $159 in a 5x8.
 
"As aggressive as we are on the handmade side, we just won't force that handmade product into a $199 retail. We definitely could do it, but it would be an inferior product, and we don't want to introduce an inferior product. Tiziano enables us to get into a price category we weren't in before - it opens the door," Dennard explained, noting that the company is looking to expand its machine-made business over the next few months.
 
Kaleen can be found at Las Vegas showroom C-407.


















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