02122018 Karastan's 2018 Introductions Decollage and Revelry Created for Modern Consumer
KARASTAN'S 2018 INTRODUCTIONS DECOLLAGE AND REVELRY CREATED FOR MODERN CONSUMER
Crafted of soft New Zealand wool and viscose, Translucence Water from Karastan's Decollage Collection has a modern stained glass, watercolor feel in its design.
DALTON, Ga -- Coming off successful debuts at rug markets in Atlanta and Las Vegas, Karastan is heading to the High Point Market in North Carolina with two collections that were specifically designed with today's modern customer in mind: Decollage and Revelry.
"The goal of the two collections introduced during the January market season was to provide product based on customer feedback," said Erika Banks, product manager at Karastan. "Many customers have asked us for more shag products as well as a wool collection that was more modern, both in design and in color. And they truly responded to what we offered. Customers seemed to identify with both collections, and it looks as though both will be superb additions to the Karastan line."
Karastan's Spirit Multi from the Revelry Collection is a lush multicolored shag made of SmartStrand Silk and PermaStrand yarns.
Karastan's Revelry Collection is a plush multicolor shag that combines Mohawk's exclusive SmartStrand Silk and PermaStrand yarns in abstract, contemporary tribal patterns. "Customers liked the fiber contrast in the Revelry Collection," said Banks. "The pairing of SmartStrand and polypropylene creates a stunning texture, and the colors of the collection are building on the success of our top-selling Euphoria Collection."
Decollage is a collection of modern Axminster rugs crafted of soft New Zealand wool and viscose. The artistically inspired styles in this collection showcase deconstructed designs, detailed abstract impressions, rich hues and layers of texture. "The Decollage collection takes the design style into a more modern feel, and customers loved the assortment, which provides both neutral options and bold color choices," said Banks.
RugNews.com spied Karastan's new Decollage collection of modern Axminster designs at the January 2018 Atlanta International Area Rug Market (read story).
The increasing use of SmartStrand Silk and EverStrand in Karastan collections also has been hugely successful with customers, Banks noted. "These yarn systems keep in the tradition of Karastan's history of quality rug craftsmanship, while allowing the brand to meet the needs of today's consumer."
Both collections fit perfectly into Karastan's future direction. "From a design perspective, Karastan will continue to innovate and create designs based on the trends and needs of customers within the market," said Banks. "As part of Mohawk, Karastan will continue to produce stunning designs within innovative constructions and sustainable yarn fibers."