|AMER RUGS TAPPED FOR AMERICASMART VISUAL MERCHANDISING AWARD AT ATLANTA RUG MARKET
A window featuring the new Synergy collection helped earn Amer Rugs a Visual Display Award from AmericasMart for displays and vignette merchandising at its Fifth Floor permanent showroom.
ATLANTA -- Amer Rugs was honored with a Visual Design award by AmericasMart at the 2017 Atlanta International Gift and Home Furnishings Market and the Atlanta International Area Rug Market, which were held Jan. 10-17. The Amer award was for design excellence in its permanent showroom on Floor 5 in Building 1.
Throughout the showroom, window displays and interior vignettes were created to highlight new collections and best-selling designs featuring a number of lifestyle and fashion trends, including modern abstract designs, contemporary graphics and updated traditionals.
AmericasMart's Kevin Malkiewicz and Amer Rugs' Molly Mays, Vernon Singleton and Tanuj Gupta at the Visual Display awards presentation during the winter 2017 Atlanta International Rug Market.
A big draw was a window designed to showcase Bohemian style rugs coordinated with draped Sari silk fabrics -- not only to highlight this popular fashion look, but to signal Amer's much buzzed-about "Bollywood" Atlanta Rug Market party. Celebrating the company's record-breaking sales growth in 2016, the event drew huge crowds, from buyers and designers to Amer's neighbors throughout Building 1.
A dramatic display with Indian sari silks highlights the Piazza outdoor collection at far left, and new Valencia collection, right.
Browsing the showroom, retailers could quickly scope out a full complement of design and weave categories in vignettes that illustrated the dramatic expansion Amer has made into new categories in the last few years (read full story). Amer also opened a separate showroom to showcase its extensive one of a kind rug assortment at the winter market in Atlanta.
Following are highlights of showroom displays as well as images from Amer's special market party:
Amer Rugs showcases the graphic Dwell collection in a minimalist vignette emphasizing the line's appeal to Millennials.
The hand-knotted Opera collection by Amer Rugs updates classic motifs with fashion colors.
Hip, colorful flatweaves from the Elana and Zara collections make a bold statement at Amer's fifth floor AmericasMart Atlanta showroom.
Dancers, customers, and friends from neighboring showrooms help Amer celebrate its record breaking sales in 2016.
Danny Sanchez of Lillian August with Mahesh Choudhary of Amer Rugs.
Disco lights and DJ music set the mood at Amer's Atlanta market party where Joe Barkley of Amer enjoys the celebration with Gerald Gerami of Rug Gallery by Gerami's in Lafayette, Louisiana.