Issue Date: 2018 APRIL, Posted On: 4/6/2018

04052018 NY Home Fashions Market Rug Vendors Target Volume Customers, Preview High Point Debuts, Part 1
By Carol Tisch & Lisa Vincenti

NEW YORK -- Fashion continues to drive the New York Home Fashions Market, held here from March 19-22, and mass merchants, catalogers and e-commerce buyers turned out en masse to check out the latest looks being churned out by area rug makers.

Affordability paired with added value continues to be the backbone of market week hits at this show, where market-goers often seek out private label products designed to capture the attention of online customers. At the spring installment of this semi-annual event, buyers were treated to continued innovation in the make and design of area rugs. Ranging from metallic inflected uber plush looks to fully reversible indoor-outdoor designs offering two distinct patterns, to hot color stories in today's most popular looks, New York rug showrooms offered it all.

Show shoppers also continued to turn to licensed products, which help separate a home assortment from the pack. For example, Home Dynamix added new names to its stable of licensees including the Shabby Chic label and fashion designer Trina Turk area rugs. Nourison introduced its latest partner, Studio NYC Design. And, Rizzy Home offered a sneak peek of the soon-to-be-debuted Donny Osmond collection of accessories and area rugs. And YMF/Creative Home Ideas grew its assortment of French Connection and Laura Ashley area rugs, home textiles and accessories.

Join RugNews.com on the industry's only tour of New York area rug showrooms during New York Home Fashions Market. Below, in Part 1 of our two-part review, we cover showrooms from Carpet Art Deco to Mohawk Home. Don't miss Part 2, where the coverage continues with companies Momeni to YMF/Creative Home Ideas.


Carpet Art Deco offered New York Shoppers fashion looks at attractive prices.

Fully settled in to its stunning showroom at 295 Fifth Ave., Canadian rug maker Carpet Art Deco showcased several sophisticated affordable looks for buyers of the New York market. The company premiered the Tiffany collection, the micro-fiber, drop stitch Bonaparte range and Virgo, made of heat-set carved polypropylene. "Carpet Art Deco's core business is the big box retailers," said Tom Waldron, vice president of sales-U.S. market, "so we try to bring them fashion and value at an affordable price."
Couristan debuts the striking Aurora collection, made of four flat polyester colors and four space-dyed shiny shades.
Couristan, which has been modernizing its fashion image, introduces several new on point collections for shoppers at the spring NY market geared toward mass merchants, catalog houses and e-commerce retailers. Introductions include Aurora (crafted of four flat polyester colors and four space-dyed shiny poly shades) and Patina, both with a suggested retail of $249. The reversible indoor-outdoor Outdoorables, which features two distinct designs woven at the same time, spotlights the company's leadership in all-weather rug innovation.
Martha Lenz, right, of Texas-based Gordmans with Couristan's Lynn Dunn, left, and Marlys Giordano at the spring New York Home Fashions Market.

Dynamic Rugs presents the abstract Platinum collection at NY Home Fashions Market.

At Dynamic Rugs, buyers continued to ask for texture, said the company's Anoosha Rouhanian. Understated, almost solid looks (such as the hand-woven jacquard seagrass-like Trance collection) were popular among shoppers as were styles featuring more color, including the all-wool Harrington, she explained. The just introduced Astoria collection of abstract designs with pops of color, and Juno in today's hot combination of beiges and grays, also grabbed the attention of buyers.

Dynamic Rugs' seagrass-styled, hand-woven Trance collection features a textural, almost solid look popular with spring shoppers.

Feizy presents its new metallic inflected Micah collection in New York, following a strong response at its debut at Domotex 2018.
Feizy grew its area rug presentation at the latest installment of New York Home Fashions Market, adding new hanging arm racks to its showroom and creating vignettes that highlight its Micah collection. Micah, which will be expanded for summer markets, is crafted of high-bulk polyester, super-soft polypropylene, and metallic polyester fibers to create dramatic, shimmering pieces with an intricately detailed texture uncommon in power-loomed rugs. 
Feizy also had on display its nationwide best seller, Brixton, with an organic water-inspired design, and the color creel of Brixton, which includes a range of blues, will be expanded to more collections.

Feizy displays its nationwide best seller, Brixton, with an organic water-inspired design.
Super plush looks, such as Amalfi, were a hit with NY buyers at the Gertmenian showroom.
Gertmenian dedicates a larger area within its 295 Fifth Ave. showroom to its hugely successful kids collection of play mats and area rugs, including its popular Disney license. In addition, machine-made area rugs are a growing category for the company with softness being an important story at New York spring market. The Amalfi collection, for example, crafted of a super-soft polyester, struck the right note with buyers, as did the company's Brown Jordan in-out license collection.
HRI began offering New York area rug shoppers a sneak peek of upcoming High Point Market debuts , some based on Robert Allen's 2018 color stories of oyster and truffle.
Harounian Rugs International began previewing its latest designs that will formally debut during High Point Market to key customers during New York Home Fashions Market. The looks ranged from erased traditional designs with lavender highlights from the Celeste collection, to modern high-low geometrics and transitional abstract styles. Some of latest area rug designs also featured key color stories based on two Robert Allen 2018 Epicurean Color Fabric Collection hues of oyster and truffle.
Home Dynamic expands its focus on branded products with the debut of its new Shabby Chic area rug collaboration. Shown, Fiesta.

Home Dynamix continues to add to its roster of licensed products, which includes the Nicole Miller label for area rugs, and at spring market added to its fashion lineup with the debut of Trina Turk and Christian Siriano New York area rug collections. In addition, Home Dynamix rolls out its first range of Shabby Chic area rugs and grows its relationship with the Elle Decor label from scatter rugs to include three elegant debuting area rug collections.

During the March 2018 New York market week, buyers were loving pops of color and textural designs, such as Shabby Chic's Fiesta and Bijar collections, and the Chandler collection of shrink polyester designs.
Home Dynamix creates a dramatic entry display featuring area rug couture created by its growing roster fashion designer licenses, including this one by Nicole Miller. 

Kas introduces several new looks for New York market shoppers including the textural wool Jakarta collection.
Designer Libby Langdon popped by the Kas showroom, which had her new area rug collection on show, to review ideas for upcoming releases set to debut in Atlanta and at fall the High Point market, she told RugNews.com. In addition, show shoppers saw three new collections introduced for NY Home Fashions Market: the thick basket-weave like Wool Jakarta; Montreal, a series of abstract looks in two-color shrink polyester and six color viscose; and Montana, a four string polyester with a heat-set polyester.

Also on show were winter market hits Arte, Ashton and Maui. "We're off to a really good start this year," said vice president of sales and national accounts Wendy Reiss. "Atlanta was better than expected and Vegas
did really well -- by far the best show we've had so far."

Libby Langdon stops by the Kas showroom to plan some new looks for Atlanta and High Point rug introductions. Shown are hand-tufted wool designs from Langdon's Soho collection for Kas.

Linon offered buyers in New York a preview of some fashions that will be formally introduced at High Point Market, including Elixer.

Linon offered plenty of new looks for New York shoppers including the new Elixer collection of distressed traditional designs made of polyester and shrink polyester; Elite, made of polypropylene and shiny polyester; and the reversible Eclectic, a range of chenille polyester flatweaves.

The new designs were just a fraction of the SKUs debuting in these collections later this month at High Point Market, said Steve Mazarakis at Linon's stand at the Prince George Ballroom in NYC.


Mohawk showcases its new Heartland collection of farmhouse looks with a contemporary twist in expansive room displays.
Mohawk revamps its sprawling 295 Fifth Avenue showroom to make it easier to shop the company's various product categories, Jeff Seagle, director of marketing and product merchandising, told RugNews.com. For the Spring market, the company highlighted several major trends in a series of vignettes ranging from a new, warmer iteration of industrial chic to mid-century modern and boldly colored shags.
But the big emphasis was on the company's contemporary take on farmhouse living with the debut of the Heartland collection in a range of constructions and textures. "We felt really strongly that the farmhouse look was something we needed to focus on, " Seagle said, adding, "also, we wanted to go after the opening price-point shag."

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