Issue Date: 2017 FEBRUARY, Posted On: 2/3/2017

02032017 Design Studio Wallace Sewell Introduces Inaugural Rug Collection at NY NOW
By Lisa Vincenti


 London design atelier Wallace Sewell celebrates 25 years and debuts its first rug collection at NY Now. Shown, Emmeline, a pinstripe-inspired hand-knotted lambswool rug.

NEW YORK -- The British design studio Wallace Sewell, best known for its geometric and colorful woven textiles, adds a complementary line of area rugs to its range. The premier collection of hand-knotted pieces, crafted of New Zealand lambswool in Nepal, will be presented to U.S. audiences at NY Now, which kicks off this weekend on Feb. 5.

"This has been on our 'to-do list' for years," said Emma Sewell, who co-founded the boutique alongside Harriet Wallace-Jones. "Customers would come into the shop to buy our throws and ask if we also made rugs in similar patterns." Inspired by the patterns, colors, and designs it has become known for, the collection of three designs is a twist on familiar patterns including tweed, pinstripe, and plaid.

Emma Sewell, left, and Harriet Wallace-Jones founded their iconic textile studio 25 years ago and are celebrating their anniversary at NY Now with evening cocktails.

2017 also marks the 25th anniversary of the design duo, whose Wallace Sewell brand has become known for made-in-Britain scarves, throws, pillows and upholstery fabric.

Sewell and Wallace-Jones create their fashion and accessories products on handlooms at their studios in Islington, London and Dorset. They are then woven industrially in UK textile mills. "From day one, we have always produced in Britain,"explained Wallace-Jones. 'We value the expertise and versatility of working with the industry in this country. They have always risen to the challenges we have thrown at them." The new rug collection, however, proves the exception and is hand knotted in Nepal.

 Inspired by tweed fabric, the hand-knotted Staffa by Wallace Sewell debuts at NY Now.

Highlights from the studio work include designing the moquettes for Transport for London, used on the seating for the city's 'Tube' commissions for the Tate museum and boutique hotels; as well as design collaborations with Designtex, West Elm and Anthropologie.


During NY Now, the duo will host a cocktail hour daily from 5 p.m.-6 p.m. in its Accent on Design booth 4050 to celebrate its anniversary.

The lambswool block-design Feilden is part of Wallace Sewell's debut into the rug category. It features a Nepalese hand-knot construction.

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