Issue Date: 2018 APRIL, Posted On: 4/5/2018

04052018 NY Home Fashions Market Rug Vendors Target Volume Customers, Preview High Point Debuts - Part 2
By Carol Tisch & Lisa Vincenti

NEW YORK -- In Part 2 of RugNews.com's exclusive review of New York Home Fashions Market, we uncover just how important area rugs have become to market-goers attending the semi-annual event.

"NY Home Fashions Market is extremely productive for Safavieh and our clients," said Safavieh's Aresh Yaraghi. "The fact that rugs have become so much more a part of the NY Home Fashions Market is a tremendous benefit to everyone in the industry."

Area rugs have become a critical component of home fashions sales both in stores and online as the fashion proposition of area rugs moves in lockstep with fashion trends. With area rug makers pushing the limits of newness with each market and offering that at even more competitive prices, buyers are responding. What's more, many area rug makers use New York as a setting to present High Point debuts.

Said Neil Hegwood, VP of design for Mohawk Home, "All of our customers continue to make New York the center of the universe for home flooring fashions.  It's the market that just keeps on giving. Our customers continue to hone in their design expertise and expectations.  Without doubt, customers look for new ways to offer more design at lower prices." 

Mohawk Home revamped the layout of part of its showroom to better showcase its assortment and various constructions focusing its trend-driven vignettes on contemporary farmhouse looks; young vibrant shags and technicolor custom printed area rugs; and mid-century modern styles, among others.

In addition, Momeni's Reza Momeni pointed out that "Retailers and buyers are looking for product that is unique above anything else -- constructions, patterns, and concepts that are innovative and different."

Below, RugNews.com visits showrooms from Momeni to YMF/Creative Home Ideas. Don't miss Part 1, where we tour companies from Carpet Art Deco to Mohawk Home.


Momeni introduces the abstract looks of the machine-made Portland collection for New York market-goers.

Momeni  introduced four new machine-made collections specifically designed for New York market shoppers in a range of prices and popular color palettes, including pumpkin. According to Momeni's Rachel Fasciani, the Ellsworth collection, machine-made in Egypt of polypropylene offers a fantastic value of $119 in 5x8, as does the new Carroll Gardens, made in Turkey of polypropylene ($169). The company also developed Cannes ($499 in 5x8) as a step up product geared toward brick and mortar retailers. The new Portland ($249 in 5x8) collection is more value driven, made in Turkey of polypropylene.

Wayfair's Benjamin Wedge and Moriah Connolly (center) stop by Momeni's showroom to check out what's new with Rachel Fasciani, (left), and Hannah Levine of Momeni.

Natco introduces a range of plush metallic accented geometrics as part of its Century Shine collection.

"Pretty much all our rugs retail for $199 and the looks you can get now are incredible," said Jim Thompson, VP with Natco Home. He noted that for spring 2018, soft and plush styles were the focus at Natco's spacious New York showroom during market week in the city.

The company introduced a range of both domestically made and imported goods in looks ranging from global designs, to abstracts to modern geometrics. The new Century Shine collection of plush designs, made in the U.S. with  shiny yarn accents was a hit with buyers, particularly in a dark colorway with gold motif. The company also introduced Clearwater, a collection of mostly traditional looks in grays and cool colors crafted of polypropylene with heat-shrink polyester for a high-low effect.

Nourison showcases the playful boho chic tribal-inspired looks of the Nomad collection, which features multi-color fringe.

Nourison not only introduced shoppers to its latest license program in collaboration with Studio NYC Design but also played host to licensing partner Waverly, which created a series of vignettes showcasing its cross-merchandised licensed home products (see below), and introduced plenty of fresh Nourison area rugs for market shoppers to browse (read more).

Nourison highlighted scores of new collections, many geared toward e-commerce shoppers, under its own label, focusing on trends including textural and nomadic looks, Scandinavian-inspired designs, plus plush styles in prices ranging from $199 to $299.

Nourison's Kevin Kennedy, VP of home textiles division, and Krista Selman, buyer with Tuesday Morning, pose in front of Nourison's new printed scatter rug programs.


Orian debuts several plush looks for New York market-goers including the Grand Tapis collection design Kilim Stripes.

Orian had plenty to celebrate at this spring's NY market, including a redesign of its new showroom, and a visit from top execs from its parent company in Belgium. Among its market winners were new traditionals -- especially the debuting Rockford collection's Persian design in natural and Staten from the Symphony range.

Buyers gravitated to the plush new Cotton Tail series' Agate and Line Trellis designs, as well as the sophisticated textural Boucle range. The Grand Tapis collection showcases an array of transitional and Moroccan designs in cozy pile and a vibrant color palette. Grand Tapis is made in the U.S. with 100 percent polypropylene and retails at $324 in 5x8. Hit designs were the wide striped Birthday Cake and the Millennial-geared Kilim Stripes, both featuring shades of pink.

Orian execs Brandon Culpepper and Jeff Hughes (in foreground) present new collections to Costco buyers at New York Home Fashions Market just prior to the rug maker's official market celebration and media event.


Oriental Weavers' 16-color Greenwich collection in polypropylene frisee showcased a range of styles and on point color combinations. 

Oriental Weavers offered 20 new collections designed specifically for catalogers, mass merchants and e-commerce accounts shopping the spring edition of NY Home Fashions Market. The newest rugs illustrated OW's color forecast trends, that include neutral Nomadic looks, popular blush color combinations, blue and green palettes and mineral shades.
Among the market hits were Greenwich, a polypropylene frisee with 16 colors in mineral shades and saturated jewel tones; the carved geometric high-low designs of Harlow;  and Harmony, a super-soft high-low range that combines polypropylene and shrink polyester.
Also grabbing buyers' attention were the eight color, space-dyed global designs of Kenzie in a polypropylene and nylon blend, and the micro-fiber polyester Posh collection of shorter pile designs for great pattern definition and an extremely soft hand.

Oriental Weavers displayed designs from a range of machine-woven collections in a new saturated jewel tone palette accented by mineral hues.


Rizzy Home debuts the new bold graphic designs of the Portland collection.

"Texture is still key for us," said Teresa Parris, Rizzy Home, who pointed out that Rizzy is emphasizing texture through its entire home textiles products range as well as area rugs.  The company introduced buyers to the graphic Portland collection of area rugs. It also added new polypropylene looks designed for the indoors and out.

The company also presented a sneak peek of the soon-to-be-debuted Donny Osmond Home collection of rugs and complementary pillows, which spotlights fabric and leather area rugs and pillows with metallic accents, and also woven chunky knit-style rugs with a plush feel.


Tayse introduces Inspirations, a range of abstract designs, shown in an on point neutral color combination that includes pops of trendy orange.

Tayse, which has been expanding its product range, continues to do so, adding a next-generation line of comfort mats to its recently introduced kitchen mat assortment. With 50 designs, the Luxor Home collection mats are printed on woven polyester with a comfort foam core, and come with an anti-slip underlayment for secure placement.

In addition, Tayse's latest machine-made area rug introduction Inspirations, featuring abstract looks with touches of orange, offered the affordable fashion that New York Home Fashions Market customers were shopping for.


Tayse introduces its latest product line expansion -- a next-generation line of comfort mats added to its recently introduced kitchen mat assortment.


Waverly introduced buyers to its fresh looks and contemporary color palettes -- perfect for Millennial customers -- at Nourison's showroom.

Waverly, a Nourison license partner, set up shop at Nourison's 295 Fifth Ave. showroom to showcase its assortment of area rugs and home textiles. The pop-up showroom included several vignettes highlighting Waverly's broad range of contemporary looks. 

"We are bringing in clients that don't normally do business with Nourison," said Lauren Steinke, senior VP of home at Waverly owner Iconix Brand. "This is not your mother's Waverly ... We think it could be a hit with Millennials and buyers are looking to capture the Millennial customer. We want to show that Waverly is new and fresh." 

Waverly's Niki Hass, left, and Lauren Steinke showcase the label's contemporary side, including its latest outdoor rug designs, manufactured by licensing partner Nourison. 


United Weavers introduced several new transitional designs in popular color combinations, including the understated Soigne.

United Weavers introduced several new transitional collections (Serenity, Mystique and Soigne) at its Prince George Ballroom stand. "People want farmhouse styles that are more sophisticated," said Diane Carleo about what buyers have been requesting. United Weavers, known for its large collection of lodge designs, now updates its assortment with trending simpler designs, such as Antlers and Stripes, in new gray color combinations. "It's the next wave in the lodge look, and we want to continue leading in this segment."

YMF/Creative Home Ideas added to its French Connection program of area rugs and home textiles with fresh fashion-forward color combinations.

YMF's Creative Home Ideas division continued to grow its recently introduced French Connection program of home accessories, bedding and area rugs, "French Connection is doing really, really well and we had a great response to our round-two products," said Yaron Shemesh, owner YMF/Creative Home Ideas.

The company added fresh color combinations to its French Connection area rug collections including saturated shades in its color-washed kilims, and the stonewashed cotton series added blush tone palettes.

The French Connection program from YMF/Creative Home Ideas continues to grow its assortment of area rugs and home accessories and textiles.

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