Issue Date: 2017 FEBRUARY, Posted On: 2/9/2017

02092017 Area Rug Exhibitors Trade Up at Fashion-Foward NY Now -- and the Results Pay Off
By Lisa Vincenti

NY Now hosted newcomers Jaipur Living and New Moon, and also saw rug vendors move or grow their footprints for improved visibility.

NEW YORK -- While the big area rug news at NY Now for winter 2017 was the debut of Jaipur Living and New Moon Rugs, several returning exhibitors expanded their booth size or relocated to better showcase their designs -- and the results paid off.

Despite the NY Now opening on Super Bowl Sunday, most vendors reported waves of busy foot-traffic for the winter market that ended on a positive note.

Newcomer New Moon, which took the opportunity at NY Now to highlight its inaugural pillow collection (read full story), started the show with a bang, selling its recently introduced Bali rug in silver and cobalt on the first day. 

Also debuting at the show was Jaipur Living, which shared a booth with art house Zoe Bios Creative (read full story) and made a strong synergistic statement. 

Returning vendors Bokara Rugs, Creative Touch, Eliko Antique & Decorative Rugs, F.J. Kashanian Rugs, Fab Habitat, Mastour Fine Rugs, Pasargad Carpets, Orientalist Home, S&H Rugs, Safavieh and Summit Rug all leased double booths to better display their latest designs and make an impact with designers walking the show. And some (Bokara, Eliko, Mastour, Orientalist Home and S&H) even moved to new locations to improve traffic and curb appeal -- and it appears to have worked judging by the crowds stopping by.

In addition, brands such as Jonathan Adler and Archive NY, among others, continue to add rugs to their collections as well rounding out the offering of area rugs for designers to shop.

Amira Marion produces all Archive NY rugs and textiles in Guatemala.
Young Brooklyn-based design brand Archive NY, which produces all of its textiles in Guatemala, even its tribal-styled wool area rugs, recently introduced a line of cotton tie-dyed flatweaves at NY Now. 

Brooklyn-based Archive NY reworks Guatemalan designs for contemporary homes. 
Bree Hay-Hendry of Australian Art Hide shows returning customer Marichelle Hills, founder of Meus, around the booth.
Art Hide continues to grow its selection of ethically sourced contemporary leather rugs, decor and accessories, and showcased its assortment in Atlanta and Las Vegas prior to stopping in New York. Based in Australia, the company introduced a vegan-friendly Digital Hide collection crafted in China of chenille from cotton.
In addition to modernized cowhide rugs they showed a range of woven designs from the company's more fashion-focused sister brand Amigos de Hoy.
Auskin's Paige Bigelow at NY Now points out the company's new cowhide accessories collection.
Auskin's Paige Bigelow introduced NY Now audiences to its new cowhide pillows and accessories, in addition to playing up a cozy Nordic look with hair on hide throws.
"We always do amazingly well at NY Now," said Paige Bigelow of Auskin USA.

Gabriel Vaknin and Jonathan Soleimani of Bokara Rug are looking forward to moving the company to the next level.
Bokara chose to focus NY Now on its new Canterbury Select line of silk and wool traditional and contemporary designs, largely in blue and gray color combinations, a new range which the company says will move it up to the next level.
"Depending on who you are talking to, some either had their best January or worst January [in terms of shows and markets]," said Bokara's Gabriel Vaknin, who noted that Bokara is trying to take it to the next level and adding new product. "I think when the dust settles down, the economy and the rug business should be okay."
Bokara Rug focused NY Now on its Canterbury Select line of wool and silk area rugs, pictured in the foreground.
Sandy Chilewich is proud of her company's Made in America area rugs and new collection of handbags.
NY Now shoppers couldn't get enough of Chilewich's new Plaid in sorbet, which was "cooking," as was its Mosaic area rug design in blue. Chilewich, which employs 150 people nationwide and makes its rugs domestically, added a new latex backing to its easy-care outdoor friendly area rugs and brought back its collection of totes and bags for the January fair. 

Chilewich's new Plaid design in sorbet was hugely popular at the winter 2017 edition of NY Now.
Baki Ildiz of Creative Touch poses on a modern classic Sari Night collection rug crafted from wool and recycled sari silk.
Creative Touch's Baki Ildiz said that traditional and classic patterns have been popular with market shoppers, as were classic motifs modified with contemporary colors. The company showcased its Sari Night collection of rugs crafted from wool and recycled sari silk.

Dramatic art rugs from Creative Touch feature swaths of lively colors.

Ariel Basalely was busy showing a NY Now designer through the company's relocated booth.
Eliko, which in prior NY Now shows had moved its booth, did so again with a space located in a more prominent location. For the winter edition, the New York company showcased its recently debuted Brigita Collection of hand-knotted viscose rugs. The collection, made in India, will total some 30 designs by summer markets, said company designer Dena Richards, who noted that show shoppers were constantly stopping in to check out the new range.

The recently introduced Brigita collection at Eliko was a show stopper.
Jonathan Kashanian gives Joseph Giamarese and Vivian Hung of Global Home at tour of his latest contemporary designs.
F.J. Kashanian played up its selection of blue, gray and purple rugs, including an eye-catching watercolor styled Ocean design, for the winter installment of NY Now. The New Jersey-based company, focused the show on presenting a range of contemporary designs, including a gray and purple selection from the Overdye collection, and blue and ivory styles from the Modern Luxury range.
F.J. Kashanian moved the focus from his vibrant overdyes toward a bluer color story.
Fab Habitat's Kanan Gupta, in front of the company's latest flat-woven PET kilims, continues to grow the assortment.
Fab Habitat continues to grow its product assortment adding a line of indoor-outdoor welcome mats, storage poufs, and garden sculptures to its stable of goods. The company also expanded its selection of recycled plastic area rugs, adding designs such as the black-and-white tribal-inspired Kilimanjaro and Duke, a flat-woven PET kilim.
"New York is definitely different from Atlanta," said Fab Habitat's Kanan Gupta. "Here we have designers stopping by telling us what they like and are looking for. Right now they are asking for more colorful PET rugs."
Fab Habitat introduces welcome mats at NY Now.
Jaipur Living's Mollie Coffin showed David Jacobs of Laytner's Linen & Home around the 2017 collections.
Jaipur Living tests the NY Now waters with a space shared with original art purveyor Zoe Bios Creatives, a studio with which Jaipur plans to create a collection of rugs (read full story).
For show shoppers, Jaipur focused on two popular trends: blush colors and natural fabrics, including a selection of graphic black and white tribal designs. "We have a lot of new products in the in-out category and it changed the direction from where we had been," said Mollie Coffin, senior creative and design merchandiser at Jaipur Living. "We are treating it as indoor performance instead."
Jaipur Living showcases its 2017 blush pink trend in a variety of textures.
Jonathan Adler adds to its growing assortment of bold hand-knotted banana silk area rugs.

Designer Jonathan Adler, who started in the area rug category with his signature Greek keyhole-design flatweaves, continues to grow the brand's hand-knotted banana silk area rug business.
Jonathan Adler entered the rug category with the introduction of flatweave rugs to his home collection.
Peter de Voog, co-founder of Madisons, said designers are looking for color at this year's NY Now.
At Madisons' booth, color was the name of the game as bright graphic cowhide designs in shades of aqua, green and red lured in designers looking for newness at NY Now. "Traffic is up this year and everyone is gravitating toward color," said Peter de Voog, co-founder of Madisons.
Madisons geometric cowhide rugs in bold color combinations caught the eye of show buyers.
Mastour CEO Joseph Mastour walks designers through his transitional offering.
Mastour Fine Rugs featured its large assortment of transitional designs in neutral tones of beige, taupe, gray and blue. Joseph Mastour, CEO of the New York showroom, was busy walking designers through his latest styles including a growing assortment of Modern Couture Tibetan rugs in a range of abstract art designs.
Anne Kotlewksi and Melanie Arky of New Jersey's Melanie Arky Interior Design flank Joseph Mastour at NY Now.
Erika and Jospehine Kurtz showcased New Moon's inaugural collection of pillows, inspired by the company's area rugs.

Within hours of NY Now's opening on Sunday, Feb. 5, New Moon sold out its latest silver and cobalt version of the Bali rug, said Erika Kurtz. Kurtz noted that the Delaware-based family business really wanted the opportunity to show off its new pillows to designers and retailers attending the furnishings fair. The pillow designs are culled from the company's area rug designs, including its popular Southwest inspired Mesa collection and its contemporary tribal-inspired Casablanca collection. 
A selection of New Moon area rugs and new pillows were on display at NY Now.
Gady C. Yesilcay, owner of Orientalist Home, and the company's Tatiana Grilo welcome shoppers to a much larger booth for 2017.
After debuting its first permanent Atlanta showroom in January (read full story), Orientalist Home upped the ante at NY Now as well, taking a double space for the winter 2017 edition. "Everybody is looking for unique, one-of-a-kind," said Gady C. Yesilcay of Orientalist Home. "So far the show has been very good."
Pasargad's Edward Verdiev at NY Now showcased the company's growing range of furniture and area rugs. 

NY Now opened with a bang on Super Bowl Sunday as show shoppers rushed to walk the market before game time. At Pasargad, cowhide rugs and furnishings and fur clad benches and stools attracted the lion's share of interest.

"Everybody is asking for contemporary -- it's the name of the game," said Edward Verdiev, Pasargad, of the assortment of rugs brought to the show.

Pasargad Carpets brings an assortment of contemporary area rugs and furnishings to NY Now.

Maria Vasquez and Ori Wilbush of S&H Rugs said the larger and better positioned booth made for a brisk market.

S&H Rugs leased a larger space and moved to a corner booth -- and the result said Ori Wilbush was brisker NY Now business. "This year is better than last. Now with the election behind us, things are looking a bit better," he said. The New Jersey-based S&H brought plenty of new designs for shoppers, including a popular bamboo silk with oxidized wool based on 17th century Mughal motifs, and a new range of well-priced vintage antique Persian Kermans with a white wash.
Designers and specialty retailers browse the stacks at S&H's larger booth.

Safavieh's Tiffany Yaraghi relaxes in a glamorous contemporary living room.
Safavieh offered NY Now its interpretation of the popular Urban Jungle look for show shoppers looking for inspiration. Featuring contemporary designs with a glamorous twist, the booth showcased a cross-weave design in green from the hand-loomed Moroccan collection and a plush polypropylene microfiber Malibu shag. "We are not here to promote rugs but rather a lifestyle," said Tiffany Yaraghi, noting that many of the home furnishings maker's New York accounts had stopped by.
Safavieh creates a refined Urban Jungle look as a backdrop to an assortment of furniture, accessories and rugs from Safavieh and Safavieh Couture.

Summit Rug brings its growing transitional and contemporary rug assortment to NY Now.

Summit Rug, based in New Jersey, returns to NY Now to showcase its expanding line of transitional and contemporary designs, which now includes Moroccan designs, geometric flatweaves and an abstract art range.

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