Issue Date: 2018 JANUARY, Posted On: 1/8/2018

01082018 Mobile Marketing Partners with the World Floor Covering Association to Create Online Rug Shop Platform


Mobile Marketing and the WFCA partner creates an e-commerce platform to help retailers sell rugs online.


ROYERSFORD, Penn. -- Mobile Marketing, LLC., a full service strategic mobile and digital marketing agency, announced a partnership with the World Floor Covering Association (WFCA) to provide retailers with a unique e-commerce platform to sell area rugs direct to consumers.


The Rug Shop is a full e-commerce solution, a retailer branded online rug shop offering more than 35,000 brand name area rugs to consumers. Powered by Mobile Marketing's scalable flooring e-commerce platform, each online store features robust catalog offerings and powerful online e-commerce marketing tools. The mobile first platform is fully responsive, providing consumers with the ability to view, select and order their area rugs from their mobile phones, tablets and desktop computers. The service includes catalog management, customer service, returns, orders, and credit card processing. Retailers adopting the Rug Shop platform receive a live branded website within two weeks. 


"We're excited to partner with the WFCA to offer the Rug Shop to their members. The Rug Shop will enable these retailers to enter into online sales with minimal effort, grow new revenue channels with zero inventory and compete with online retailers like Wayfair," said Carole Cross, president and CEO, Mobile Marketing.  "Many flooring retailers do not sell area rugs because of the cost of inventory, space restrictions on the showroom floor, catalog maintenance issues and technology challenges; we've created an e-commerce solution that solves these problems and will increase revenue while meeting the needs of these retailers. In addition to the Rug Shop, we are happy to be working with the WFCA and 3rd party software providers on furthering the use and adoption of the B2B e-commerce standards within our broader flooring e-commerce service offerings."


"We're extremely excited to announce our partnership with Mobile Marketing. to provide an online e-commerce rug solution for our members," said Freida Staten, vice president of marketing and communications, World Floor Covering Association. "This partnership will enable our members another revenue source with minimal effort and costs."


Eligible retailers will be able to sign up for The Rug Shop with Mobile Marketing representatives located at the WFCA booth 2057 at The International Surface Event in Las Vegas, January 30-February 1, 2018.  Retailers can also inquire online at https://www2.rugs.shop/info/.


The World Floor Covering Association (WFCA) the official sponsor of the annual Surfaces tradeshow, is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America.


As part of its mission to enhance the business environment for the independent flooring retailer the WFCA acquired the Certified Floorcovering Installers Association (CFI) to resolve the industry's largest issue – the shortage of qualified installers. The WFCA runs fcB2B, an organization committed to helping business in the industry transition to an e-commerce platform for all business transactions. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.


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