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Issue Date: 2018 JANUARY, Posted On: 1/7/2018


01082018 Kalaty Grows Best-Selling Lines, Debuts a Slate of New Collections at Winter 2018 Markets
KALATY GROWS BEST-SELLING LINES, DEBUTS A SLATE OF NEW COLLECTIONS AT WINTER 2018 MARKETS


Atlanta and Las Vegas shoppers will find plenty of fresh fashion in Kalaty's high quality lineup, including a premiering K2 series of collections. Shown, K2's Serenity in premium wool and Silkette.

HICKSVILLE, N.Y. -- Kalaty Rug Corporation is confident its latest 2018 winter introductions -- which grow its best-selling lines and add a slate of new collections under the K2 label --  will contribute to another stellar year. 

The company adds to six of its best-selling hand-knotted collections with new designs. In addition, in Atlanta and Vegas, shoppers will get to browse a series of rug collections debuting under the just-announced K2 label. 

Featuring a more popular price point, K2 represents a Kalaty first while still reinforcing the company's high quality and handcrafted values. Kalaty during 2017 began to expand its style and price point varieties, with new collections added to both high-end and entry-level price options.  

"We've had a record 2017, and I can already see sales growing even more in 2018," said Ariel Kalaty, principal. "The breadth and high quality of our new product introductions across all style categories were chief business drivers last year, and we expect the quality of our new product introductions to continue to drive sales again during 2018."

 
The K2 Seville collection by Kalaty debuts at winter markets, is hand-tufted of Silkette yarn.
 
Among Kalaty's winter introductions are heirloom-quality rugs in a variety of constructions, textures and patterns ranging from modern takes on traditional motifs to borderless transitional styles to abstract designs featuring hand-carving and/or unique textural effects.
 
"It's always important for us to interact with dealers and designers who attend these markets. It's their responses to our products that help guide us with regard to color trends and future product direction. We look forward to introducing new designs in a range of high-end artisanal handcrafted styles, constructions and weaves at markets at the beginning of each year," said Kamran Kalaty.
 
NEW HAND-KNOTTED DESIGNS
 
New designs being added to existing high-end, hand-knotted collections: 
 
Juno 
Three new designs will be added to the Juno collection, hand-knotted of 100% Silkette in a Tibetan knot weave. The line features colorful abstract designs; some with hand carving for high-low textural effects.
 
Equinox 
Winter market shoppers will find a new addition to the best-selling Equinox collection, which is hand knotted in a combination of premium wool & Silkette, in a Tibetan knot weave in modern, high-energy abstract designs; some with hand carving for high-low textural effects.
 
Horizons 
Kalaty grows the popular Horizons collection with two new designs, hand knotted in a combination of premium wool & Silkette in updated-traditional floral designs with erased effects and high-low texture.
 
Oushak 
Three new Oushak collection additions influenced by antique Oushak designs will be introduced at January shows, all hand knotted of 100 percent premium wool in a Turkish-style weave.
 
Elara 
Kalaty grows the Elara collection with two new additions hand knotted in a combination of premium wool and Silkette in tonal colorations. The Tibetan weave rugs are crafted with aloop-and-pile texture and hand carved for a three-dimensional look and feel.
 
Natori Lhasa 
In the Natori Lhasa collection, Kalaty will unveil three new modern abstract textile designs by fashion icon Josie Natori. Hand knotted in a wool-Silkette blend the designs feature subdued colorations and dimensional high-low carving.
 
KALATY INTRODUCES K2

K2, a new series of eight more popularly priced rug collections, is also included among Kalaty's latest winter market introductions.  While still high quality and handcrafted, it meets the needs of retailers and designers looking for a deeper selection of Kalaty products and price points.
 
K2 currently includes the following eight collections: 
 
Aero
Textural and tonal, simple yet elegant, the Aero collection is handcrafted in an all-loop Lori-Loom weave using 100% Silkette yarns on a cotton backing. 
 
Andes 
Handcrafted in a Lori-Loom weave, the Andes collection features double-sided rugs combining the soft textures of cotton chenille yarns with the graphic appeal of contemporary and Southwestern stripes in an appealing combination of elements.

Jardin
An eclectic assemblage of fashion-forward transitional and contemporary rug patterns, the Jardin collection is meticulously handcrafted in a Lori-Loom weave using only the softest cotton chenille yarns. 

Meridian

Meridian, in wool and Silkette, from Kalaty's K2 collection features a natural abrash.  
 
The K2 Meridian collection offers simple, sophisticated good looks coupled with the design flexibility of solid-color rugs. Handcrafted in a Lori-Loom weave using a creative mix of wool and Silkette, the rugs have a striated look with natural abrash. 

Seville
The Seville collection debuts in the new K2 line by Kalaty.
 
The new Seville collection in Kalaty's K2 range features classic patterns fashionably updated for both traditional and transitional décor. Hand-tufted using a combination of wool and Silkette, there are unique effects from Silkette yarns being creatively interspersed throughout each rug. 
 
Serenity
  
Serenity's horizontal stripe motif is infused with serene  fashion colors.
 
The K2 line includes the Serenity collection, which is handcrafted with a combination of premium wool and Silkette in a Lori-Loom weave.  These tonal horizontal striped designs feature an especially fine loop-and-pile texture along with serene colorations that put a unique twist on an always-stylish classic motif.
 
Terra 
The Terra collection is handcrafted in a Lori-Loom weave using a combination of wool and Silkette in a loop-and-pile texture with a natural abrash for a fashion-forward striated look that's casual and cool, simple yet sophisticated.
 
Umbria 
An exuberant collection featuring both classic Serapi and Oushak inspirations, the Umbria collection is meticulously hand knotted using premium wool yarns in a variety of desirable colorways.
 
ADOPTING HIGH-FASHION APPROACH

In recent years, Kalaty has adopted a more modern, high-fashion approach to product design while updating and refreshing its brand image through its graphics as well as through its marketing direction. Notes Kamran Kalaty, "We enjoyed a successful 2017, and we are confident that this winter's markets will again herald the beginning of another good year for Kalaty. The strong economy during 2017 helped to spur a renewed interest in products like ours at the high end, which included hand-knotted rugs in all style categories. We feel this trend will grow in 2018, and we will continue to bring out new high-quality high-fashion products in response to our customers' desires and needs."
 
The Kalaty family Oriental rug business originated more than 100 years ago in Iran under Mirza Kalaty's grandfather, and in 1979, Mirza Kalaty established the company in the USA. Mirza Kalaty and his five sons -- Ramin, Mike, Farshad, Ariel and Kamran  -- run the company, which continues to progress through design, innovative coloring and finishing, as well as through its commitment to provide customers with heirloom-quality handcrafted area rugs and unparalleled service. Kalaty currently operates showrooms in New York, Atlanta and Las Vegas. 
 
For more information about the company, its rug collections, marketing tools, services and programs, please visit www.kalaty.com.




















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