BEST OF HIGH POINT MARKET FALL 2017, PART 2
HIGH POINT, N.C. -- In Part 2 of this exclusive survey to determine what rugs sold best and why at the October 2017 High Point Market, Rug News.com uncovers trend shifts in weave, color, pattern -- and a growing preference for larger rug sizes.
Read between the lines and it becomes apparent that many best sellers at High Point Market reflect the preferences of millennial shoppers -- from the new foldable Vintage Tapis rugs that stole the show at Karastan to the number of vendors showing vividly colored machine-made traditional designs. Larger sizes were everywhere, reflecting consumer preferences for open plan interiors and bigger homes. Oriental Weavers addresses that trend in its catalog, previewed in High Point, in which an entire section is dedicated to compatibility of various rug collections utilizing the same yarn systems and color creels. The pre-coordination simplifies decision making with fool-proof solutions.
Spot the trends yourself as you see the Best of Market rugs from Kaleen to Trans-Ocean below in Part 2 of this RugNews.com exclusive.
In this exclusive Best of High Point Market report, rug vendors reveal the designs that resonated with market shoppers. In Part 2, we cover companies Kaleen to Trans-Ocean by Liora Manne. Don't miss Part 1 for companies Amer Rugs to Jaunty.
Sophisticated in their simplicity, the fashion-right colors of Highline collection rugs by Rachael Ray Home scored with High Point shoppers.
A highlight for rug buyers this market was celebrity chef Rachael Ray's appearance at the Kaleen showroom to help launch the new Rachael Ray Home rug collection. While placements were excellent on all three debuting Rachael Ray lines, the transitional Highline collection was the top seller. Shown in an expansive on-point palette of neutrals and jewel tones, the cross-tufted rugs resonated with buyers because of their space-dyed wool texture and subtle tonal borders.
Highline was the most expensive line in the program with a 5'x7'9" retail of $399. Kaleen reports strong sales in Rachael Ray Home's Soho and Upstate collection as well, both retailing at $299 in 5'x7'9". Soho's 14 modern and transitional patterns are handmade of 100 percent polyacrylic yarn, while Upstate is machine-made from blended polypropylene yarns and variegated colors for added distressing.
The top seller at Karastan in the new Vintage Tapis collection by Patina Vie Home was the hand-knot-look Versailles in garnet.
Karastan's two best sellers at the fall market were at opposite ends of the design spectrum. Customers looking for transitional styling loved the Touchstone collection's Moy design made from Triesta SmartStrand Silk. Karastan's traditionalists gravitated to the debuting Vintage Tapis collection by Patina Vie Home, where the top seller was the Versailles design in garnet. Designed by Patina Vie founder Sarah Willett, the collection is machine-made domestically in a new construction remarkably similar to a Persian knot.
The EverStrand base yarn and cotton weft allow Vintage Tapis rugs to look, feel and perform like a hand-knotted style. Asked what contributed to Vintage Tapis' best-seller status, Karastan's Tracy Pruitt told RugNews.com, "There's a movement away from really dense, thick rugs to something that is much more casual, low profile. It has a vintage appeal - that's another thing people are really looking for. And then, the styling that Sarah brings to the table with her vintage-inspired design, which is just beautiful and translates beautifully into that construction." Because of this construction, each Vintage Tapis rug has drape and can be folded.
The Libby Landon collection for KAS resonated with buyers, and Block Border from the Winston collection was among the best sellers.
KAS got everything a licensee could want from a designer partnership with the official premiere of Libby Langdon for KAS at High Point Market, said Santhi Yarlagadda, VP, business development & e-commerce. "We are thrilled with everyone's reaction to all of Libby's rug collections and her brilliant personality. She brought an incredibly vibrant energy to the KAS showroom, not to mention many fresh faces," Yarlagadda said, adding, "We discovered she has hidden sales talent too. The Libby launch was a huge success."
Topping the best-seller list were Featherstone from the Soho collection in tangerine and putty, and Block Border from the Winston collection in teal. Soho is hand-tufted of wool in a multi-textured cut and loop pile with high/low effect, while Winston is machine woven of textured polypropylene frisee yarn in a dense thick pile
Loloi steps up creativity in the machine-made category with the launch of its artful Millennium collection, a magnet for High Point shoppers.
Loloi's IHFC showroom was a hub for retailers and designers on the hunt for its latest Magnolia Home by Joanna Gaines introductions and new looks in a major expansion of the ED Ellen DeGeneres collection. The company also launched a new decorative pillow line for fans of Justina Blakeney, who drew lots of VIPs to a book signing for her new release, The New Bohemian Handbook.
RugNews.com spied one Loloi introduction that had a continuous stream of buyers stopping to look and touch, and indeed the Millennium collection was the company's Best of High Point. According to Loloi's Austin Craley, customers responded to the "very dimensional texture, beautiful colors and distressed design work." Power-loomed in Turkey with a mix of soft polyester and polypropylene, Millennium has a high-end luster, with a $439 MSRP for the 5x8.
In the indoor category, LR Resources says the Modern Traditions collection of hand-tufted wool and cotton was a winner.
At LR Resources' Showplace showroom, buyers were greeted with an "outdoor oasis" displaying two new casual in-out collections and its newest additions to the highly successful Naturals collection. Among the company's best sellers were the Captiva collection's over-scale palm leaf and coral designs machine-made in Turkey of polypropylene, according to VP Mike Thompson. The flatweave collection retails at $149 in 5x8.
Indoor rug introductions that resonated with buyers included the Modern Traditions collection, crafted hand-tufted wool and cotton in India, and Criss-Cross, which was shown in two coordinating patterns, a plain and an open-pattern tweed look. Thompson said the wool and jute Topanga line was also a market hit. Available in six colors, the design combines a braid and rag rug effect.
Langdon from the new Erin Gates for Momeni collection earned its spot on the company's best-seller list for its innovative texture.
Designer and Elements of Style blogger Erin Gates' signature style stole the show at Momeni with the company devoting an entire showroom to the debuting Erin Gates for Momeni collection. Nine collections were launched in the program at High Point Market and principal, Reza Momeni, told RugNews.com the line was particularly well received by mid- to high-end retailers.
Featuring distinctive textures and patterns, the line is designed for the Erin Gates customer: a busy young mom who wants updated, fashion-forward interpretations of traditional classics. While Momeni said the entire collection was an out of the box hit, he singled out Langdon and Marlborough as top sellers. Langdon is handmade with woven base of wool and viscose cut pile for a super textural effect, while Marlborough features subtle plaids in Gates' soft pastel palette.
Natco Home / Central Oriental
From the Structures collection, this graphic look in a plush texture created with shrink polyester was a winner at Natco Home.
At the IHFC showroom shared by sister brands Natco Home and Central Oriental, buyers responded to a range to textural designs including the best-selling Otho pattern from the Structures Dusk collection. According to Mark Ferullo, executive vice president of the company's woven rug division, the collection is woven in a multi-dimensional high pile that utilizes Natco's proprietary DreamStep technology. Made in the U.S., each rug has a 25mm pile height combined with a shrink polyester yarn to give the rugs amazing texture, Ferullo said.
Also popular with High Point shoppers were new Structures collection designs in the licensed Tricia Yearwood range featuring modern color combinations that include blush, blue, gray, taupe and clean ivory. The new tribal-influenced Draper collection, made of plush 100 percent space-dyed polyester yarns in China, was shown in fashion forward colors as well.
The angular Chemin design was one of several best sellers in the Christopher Guy collection introduced by Nourison at High Point Market.
Nourison unveiled its show stopping Christopher Guy area rug collection at its InterHall showroom, highlighted by an appearance by celeb designer Christopher Guy Harrison to the delight of fall shoppers. Shown at both the standalone furniture showroom of Christopher Guy and at Nourison, the line is comprised of 38 finely handmade rugs in New Zealand wool or blends of wool with silk or bamboo silk and other natural fibers.
The range included numerous best sellers, among them Chemin, which sold exceptionally well in two colorways: egg shell/misted morning and silver. Hand knotted of New Zealand wool, bamboo silk and linen, the angular design is enhanced with warm shading for delicate balance and dimension. About the design's inspiration, Christopher Guy Harrison said, "On a sub-zero day in Central Park, I was drawn by an engaging pattern formed in broken ice. Inspiration sometimes appears in the most curious of places."
Shibori, a trend-right tie-dye motif in indigo blue from Orian's Symmetry collection, was a top-seller at the fall market.
Customers asked Orian for an expanded selection of yarns, constructions and price points, and the company responded with lots of new looks at High Point Market. Ranging from a print collection in bold Millennial-driven colors to a new line exclusively developed for e-commerce, the rug maker's introductions included the Symmetry series' Shibori design, a best seller in indigo blue with a tie-dye effect printed on the Regency base. The New Gallery collection caught buyers' attention at Orian, catapulting designs such as Boucle and Symphony Montrose to the company's made-in-the-U.S.A. best-seller list, according to Deonn Baker, VP e-commerce.
By popular demand, OW added six new designs to Richmond, one of its top-selling collections overall, and this abstract textural look launched in two neutral colorways, was the best seller at High Point Market.
Oriental Weavers' High Point Market best sellers were the six new designs in a line extension of one of the company's overall top-selling collections -- Richmond. A blend of traditional designs with modern colors, including deep blues, grays and ivory, the line was refreshed by OW's design team with six globally-influenced patterns. Machine-woven in Egypt of silky-soft yet durable polypropylene, the line carries a suggested retail of $599 in the 5'3"x7'6" size.
OW also wowed customers with a new 597-page catalog, which was unveiled at market and premiered its new concept of coordinating collections within today's open floor concept homes. "It's all about the art of living harmoniously," explained Angie Shook, director of marketing and public relations. Oriental Weavers' collections benefit from color coordinated yarn systems, enabling the company to combine three rugs in an open plan layout that includes a living room, dining room and desk set. The concept came to life at market with a display featuring Rowen, Pasha and Richmond.
The hot selling Dune collection from Rizzy Home combines fashion-right tones of yellow-gold and grey in a subtle hand-loomed ribbed ombre design.
"Market was great," said Doug Ernwein at the Rizzy Home showroom. "We opened a lot of new customers and also saw some of our old friends." He told RugNews.com that shoppers reacted well to a wide range of designs, "from styling that was more solid and basic with ombre effects, to some that are extremely contemporary with a lot of color." Two top sellers were the handmade Dune collection with its ribbed ombre effect -- but in a new shorter pile with rows of ribs giving a crafty loomed look. Another top seller, the Talbot collection, features a very plain mix of loop and cut pile with tiny squares lending a different take on tone on tone haberdashery motifs.
Classic Persian artistry combines with fashion-forward colors to make a High Point Market best seller of Safavieh's new power-loomed Savannah collection.
Safavieh builds on its strength in both handmade and machine-made innovations with a host of new collections debuting at its Historic Market Square showroom. The company's Savannah collection, designed with one eye on classic Persian rug artistry and the other on fashion-forward colors, resonated with market shoppers with a combination of contemporary and heirloom features. Savannah designs topping the best seller list featured spirited colors and bold medallions, floral accents and geometric borders with a distressed patina.
Another market hit, the new Aria collection reworks classic motifs in a modern color palette as well. Aria designs are further enhanced with a stained-glass etching effect in the field of the rugs, and a subtle antique patina. Both Aria and Savannah are power-loomed in Turkey and retail at $457 in 5'1"x7'6".
Surya's elaborately detailed Ephesians collection ranked tops among the company's best-selling machine-made lines at High Point Market.
Surya's extensive new lineup launched in High Point included best sellers in various categories and in a broad swathe of price-points in its hand-knotted, hand-tufted, hand-hooked and machine-made intros. Throughout the innovative weaves and textures on show for the first time, the over-arching theme was updated traditionals in fashion colors -- often daring and Millennial-driven palettes. Parvati Tiwari, vice president, told RugNews.com that the machine-made Ephesians collection, with its high-low texture and colorful classic designs, was the company's top selling line.
In hand-knotteds, Giovandi, Desiree and Gorgeous scored with designers, as did Courtney with its textured pattern and flatweave base. The Classic Nouvea collection's hand-hooked styling with watercolor-twisted yarns was a winner, and the hand-hooked Fire Work collection's vivid colorways resonated with designers.
Traditional patterns in fresh young colors made Milan a best seller at Tayse, where it also scored points for a new, thinner construction and larger sizes.
At Tayse, customers were looking for graphic designs, which sold well, and asking for Moroccan looks but in less expensive qualities for Millennials, according to the company's Laila Bohac. "More and more customers are asking for larger sizes," she explained and Tayse responded in its new Milan collection, a High Point best seller. Offered in sizes 2x3 to 9'3"x12'6" (plus a runner), the value-priced collection features a new thinner construction, and "a quirky new palette" to add pizazz to traditional designs. "It seems like customers who purchase our rugs want to decorate their own homes, and they want the option to come back in a few years and redo everything," Bohac said about both Milan and the popular Madison collection.
Trans-Ocean by Liora Manne
This textural interpretation of flowing water helped make Trans-Ocean's hand-tufted Corsica collection a High Point best seller.
Trans-Ocean has three lines that were well-placed and strong enough to consider 'Best of High Point', said Stephen Hoberman, VP of business development. "All three are somewhat related, focusing on new textures in wool hand-tufted products. In the Corsica collection, for example, the differentiator is so many textures in one product - twisted yarns, cut yarns, loops and tip shearing -- that are all cut the same length for a true harmonious effect in very fine wool."
Hoberman said Trans-Ocean's designer Liora Manne's creative twists included blending colors to give even basic neutral tones a creative flair. "More than a few buyers remarked that it was refreshing to see innovative handmade rugs featured with true craftsmanship and updated colors," he told RugNews.com.