|KAS RUGS READIES DEBUT OF NEW LIBBY LANGDON COLLECTIONS AT FALL HIGH POINT MARKET
The big news for KAS at High Point Market is the official launch of its Libby Langdon licensed rug collections. The designer will be headlining two events at the KAS showroom.
HIGH POINT, N.C. -- KAS Rugs will unveil its new licensed collection of rugs created by celebrity interior designer Libby Langdon at High Point Market, and celebrates the new partnership with two special events at its IHFC showroom, G-270.
With the new program, KAS, a manufacturer of rugs, pillows and poufs, incorporates Langdon's "easy, elegant, everyday style" into four inaugural collections of transitional handmade and machine-made rugs.
On Saturday, Oct. 14, KAS plans to kick off market with "Redesign All Day with Rugs and Rosé," a see-and-be-seen cocktail party featuring the author and makeover television personality that promises to be filled with surprises for dealers, designers and media from 4 p.m. to 6 p.m.
On Sunday, Oct. 15, from 12:30 p.m. to 2 p.m., Langdon will present "The Genesis of a Licensed Collection: The Process of Bringing a Designer Line to Market," an informative and fast-paced educational seminar focused on her journey and the strategies Langdon employs to define and raise brand awareness, identify licensing opportunities and broaden outreach.
"We're thrilled to be bringing Libby's vision to market in the area rug and pillow categories," said Santhi Yarlagadda, vice president of business development and e-commerce at KAS. "Our goal with this new partnership is to broaden our reach with retailers and designers. Not interested in simply adding a celebrity name, we were after a hands-on designer with real credibility on the product side. We are very excited to have found exactly what we were looking for in Libby. Her understanding of how consumers want to live today and her well-established relationships in the trade truly set her apart."
KAS introduces Libby Langdon area rugs at High Point Market with special events on Saturday and Sunday. Pictured is Looking Glass from the machine-made Winston collection.
Comprised of handmade and machine-made rugs, all the new collections are designed to cross-merchandise with Langdon's growing lineup of licensed products for a variety of design-focused companies including Crystorama, Bradburn Home, and NorthCape. Her new outdoor rugs for KAS previewed this summer at the 2017 ICFA Preview Show in the NorthCape showroom to great response from retailers.
The full outdoor collection was unveiled last month at the Casual Market in Chicago, but for the first time, the entire collection of indoor and outdoor rugs will be shown in High Point. Market-goers can look forward to the elegant yet casual aesthetic for which Langdon is known, with transitional designs in multiple patterns and colorways in all four collections.
Debuting collections include:
Madison from the indoor-outdoor Hamptons collection from Libby Langdon for KAS Rugs feature an upscale look.
The Hamptons collection of indoor/outdoor rugs is hand-hooked of UV-treated polypropylene fibers that will stand the test of time outdoors, as well as in high-traffic areas indoors. The rugs are available in seven sizes ranging from a non-skid doormat at 21"x34" up to a 9'x13' size designed for homes with larger outdoor living spaces. Langdon featured the collection's Highview and Madison patterns in blue and aqua colorways in this summer's Hampton Designer Showhouse, for which she designed the large outdoor terrace and pool deck areas. "These rugs are very practical, but the style and look is upscale and luxe," she says.
The new Libby Langdon for Kas program includes Brixton from the rustic, hand-woven Homespun collection.
Handwoven in wool by artisans in a flat rustic pile, Libby's Homespun collection offers woven patterns that meld farmhouse chic with timeless designs that speak to looks highly popular with today's consumer. "Neutral colorways, heavy texture and subtle pattern allow this collection to let rustic design elements shine," she says.
Featherstone from the Soho collection by Libby Langdon for KAS Rugs debuts at the Fall High Point Market.
Soho features hand-tufted wool rugs in a multi-textured cut and loop pile with high/low effects for visual interest. With nearly one dozen designs encompassing six sizes, Soho draws on a trending pattern style seen in everything from marble tile to fabric and fashion. "It's a softer take on the herringbone idea, and in cool color combos it's a fresh twist on transitional," the designer says. "The Brick by Brick pattern has a wonderful mix of a geometric feel and a gate pattern. Depending on the colorway chosen it can look contemporary or transitional. The Cooper Square pattern tricks the eye with a shade relief visual and the wide range of color options make it a dynamic choice for many different types of spaces."
The Libby Langdon for KAS program offers a variety of constructions. Shown, Block Border from the sophisticated machine-woven Winston range.
Machine woven of textured polypropylene frisee yarn in a dense thick pile, Libby's Winston collection includes one dozen designs across six sizes offering softness and luxury with a laid back transitional feel. The smoky blues, grays and beiges blend for a relaxing color palette that work seamlessly in so many of today's interior design looks,"Langdon says.
There are several different designs within the Winston collection ranging from trellis patterns to gate patterns inspired by historical gardens.